10 reasons you're scared to buy art (and what to do about it)
DESCRIPTION
Most people are scared to buy original art: insecurity, uncertainty, and fear are typical barriers. However, there are ways to feel comfortable about buying art.TRANSCRIPT
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10 reasons�you’re scared to buy�
original art (and what to do about it)
c. Mercartto Inc. 2014
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c. Mercartto Inc. 2014
You’re a perfectly capable, intelligent and likeable person.
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c. Mercartto Inc. 2014
Yet, when it comes to buying original art...
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c. Mercartto Inc. 2014
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c. Mercartto Inc. 2014
Don’t worry.
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c. Mercartto Inc. 2014
You’re not alone.
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c. Mercartto Inc. 2014
Most people are scared to buy art, for 10 common reasons.
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c. Mercartto Inc. 2014
1. Insecurity.�The majority of people know next to nothing about art. They don’t
want people to make fun of them.
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2. Uncertainty.�Most buyers have no idea of art is
“worth the price.”
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c. Mercartto Inc. 2014
2. Uncertainty.�Most buyers have no idea of art is
“worth the price.”
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c. Mercartto Inc. 2014
3. Fear.�People fear overspending and how
the art will reflect on them.
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c. Mercartto Inc. 2014
4. Lack of trust.�Are you getting an objective
opinion? Are you paying more because you’re a newbie?
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c. Mercartto Inc. 2014
5. Authenticity.�Is the artwork original? Are you buying what it’s claimed to be?
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c. Mercartto Inc. 2014
6. Not knowing what you like.�It can be hard to articulate your
preferences.
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c. Mercartto Inc. 2014
7. Unable to visualize it at home.�Imagining how it will look hanging
on your wall can be difficult.
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c. Mercartto Inc. 2014
8. Final sale.�What if I buy it, put it up and then
decide I don’t like it?
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9. Discretionary expense.�Do you really need it? After all, �
art is no vacuum cleaner.
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c. Mercartto Inc. 2014
10. Art as investment.�If you’re focused exclusively on art
appreciating in value... �no wonder you’re finding it hard!
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c. Mercartto Inc. 2014
So, what can you do?
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c. Mercartto Inc. 2014
1. Shop where artists are vetted.�Sites who hand pick artists are
validating the art for you.
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c. Mercartto Inc. 2014
2. Choose trustworthy sites.�Make sure the site uses secure technology for purchases (e.g.
https://)
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c. Mercartto Inc. 2014
3. Look for a return policy.�Does the site accept returns if
you’re not happy with your purchase?
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4. Check for scale.�Does the site show the art in a
context that helps with scale, such as over a standard couch?
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c. Mercartto Inc. 2014
5. Do your research.�The more time you spend looking
at art, the easier it will be to recognize what you like.�
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c. Mercartto Inc. 2014
5. Do your research (again).�The more time you spend looking
at art, the easier it will be to have a sense of fair pricing.�
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c. Mercartto Inc. 2014
6. Buy because you love it.�Follow your heart first, not your
head. Consider $ appreciation as a bonus, not a motivation.
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c. Mercartto Inc. 2014
7. But for God sakes, buy!�Don’t deprive yourself of years of
enjoyment because of fear.
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c. Mercartto Inc. 2014
Let art make you
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c. Mercartto Inc. 2014
Visit us at�http://mercartto.com