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IEEE China Engineering Forum: A New Opportunity for NPSS

NPSS AdCom Retreat – 1 March 2013

Bill Moses

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Event Background

New types of global forums are currently being developed in with the following goals:

–Help IEEE gain market share where there are large growth opportunities

–Pooling resources to establish relationships in key emerging markets

–Bring the “best of the best” of IEEE intellectual property to new venues

–Create alternate means to achieve our mission

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IEEE China Engineering Forum

Mission of the China Engineering Forum:– To build the preeminent engineering event in China

– To aggregate and convene the China engineering community pulling from across all areas of IEEE:

• Societies and Councils

• Technical and Regional Communities

• Educational Activities

• Standards Activities

• Publishing Activities

– To expose China to new technologies and build competencies with educational content

– To make connections, build relationships and create channels to bring more business to China

– Raise the international profile of the IEEE brand.

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Location, Dates, Audience

We plan to anchor the event in Beijing – Once the event is well established it will rotate to various cities

around China, aligned with strategic technical initiatives

No date is currently set but the aim is for Fall 2014

Target audience:• Authors

• Engineers

• Exhibitors

• Chinese Officials and Government

• Sister Societies and Associations

• STM Publishing Outlets (Scientific, Technical, Medical)

• Universities and Students

• Media

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Benefits

For Societies and IEEE OUs– Easy point of entry to Chinese market

– Experience of holding an event in China without having to support a full conference

– Opportunities to develop tracks around your best papers and workshops– Successful tracks could eventually grow into a standalone conference

– Opportunities to repurpose and resell existing

content

– Opportunities to grow Society membership

– Benefit from the connections of others

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Benefits

For IEEE– Leverage existing relationships and IEEE volume for discounts

– Streamline and maximize IEEE resources (contracting, planning, etc.)

– Provide clean financial management for IEEE by bundling contracts and invoices

– Builds brand reputation and proactively counteracts the poor image currently seen as rejecting conferences in China

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Who should be a part of this?

Do you need to recruit engineers in China?

Do you want to sell products in China?

Are you trying to do business in China?

Is there content from your current events that is highly relevant in China?

Do you currently have a strategy to expand your market share in China?

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Who is interested?

Societies – Computer Society

– Communications Society

– Consumer Electronics Society

– Electron Devices Society

– Robotics and Automation Society

IEEE Member and Geographic Activities– Local sections

– Regional conference organizers

– IEEE Student Activities

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Who is interested?

IEEE Educational Activities– Technical English Program

– Recording and distribution of eLearning modules

IEEE Standards– Broadening industry connections for standards development and

adoption

– Access to Chinese government for discussions on global standards

IEEE Spectrum– Provides an issue in simplified Chinese

– Access to potential content for future issues

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Event Model

The event is centrally owned and managed by IEEE, and each year partners would be invited to apply to participate for a two year term

Each event will have a highly relevant and current technical theme

A steering committee will be formed to decide what that theme is and each partner has a seat at this table

Partners produce tracks within the perimeters of the theme

– Curate existing content to create the track – best papers, journal articles, interviews with top experts

– The idea for societies is to highlight the breakthrough work in your area – to showcase your Society in this new market

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Business Model

The event will start with a break even model

Partners will be expected to support the cost of producing their track

– Travel for speakers and overhead, possibly for translating/reproducing content

– Partners will be asked to bring in patronage money that exceeds the cost of producing their individual tracks

Similar to the traditional technical conference model, attendees would pay a registration fee

– Travel expenses for attendees would not be covered by IEEE

IEEE would also look for financial partnership from stakeholders in China (Government, University, Industry)

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Next Steps

The Steering Committee is being formed

If interested then NPSS is asked to:

– Express willingness to commit to a certain degree of patronage

– Provide a statement of NPSS objectives in the China market

– Submit a staff or volunteer name for the Steering Committee

Project kick-off targeted for Spring 2013

Early budget development and project approvals in Spring/Summer 2013

Event commitment and announcement in Fall 2013