14 ways to make google love your site
TRANSCRIPT
14ways to make
love your site
Be OriginalFind your Niche
Be yourself
A Clean,Groomed
Appearence
Don’t Overdo the
Affection
Don’t be
One Dimensional
Have a 2 way
Conversation
Add Value
Get Popular
Be Articulate
Get Good Reference
Surprise, but don’t
make it a shocking habit
Read the love Manual
Google Dislikes
Blind Dates
Dodgy Links are
Unimpressive
Create fresh content. Don’t be a rehashed version.
Does your content add a new perspective? An original example?
Get tweets, likes & shares,- Google will say ‘I love you too’.
Good grammar, punctuation and spelling indicate that you represent quality.
Get thought leaders to retweet your link, or like you on FB.
Consistent, quality content over time helps Google get to know you. And rank you.
Don’t just chase a popular keyword. Focus on what makes you unique.
As in a clear architecture that helps Google access all your pages.
Just as repeating ‘I love you’ all the time is boring, don’t stuff content with keywords.
Embed videos, pictures, infographics and slides. Don’t be bland.
Encourage feedback. Allow comments, and respond to them.
Don’t build link farms. Work on getting genuine links from respected sites.
If you keep playing pranks, it will kill the love. So don’t be the site that cries wolf.
For the right buttons to push, check Google’s guide to Search Engine Optimization.
www.contentcrossroads.com
What about Yahoo! and Bing? Well, Google is still the hottest date out there, so let's aim for the top - after all, it's Valentine’s Day!