160408 citrus mind comms breakfast slidedeck_slideshare

1© Citrus Mind 2014-16

FROM GENOMES TO SMARTPHONES:ALL ABOUT THE TABLETS?


Life Science

sMedical

TechHealth Deliver

yCare Wellne

ss

Primer: a health & care ecosystem

• New biological and scientific breakthroughs………• are turned into new treatments and methods for treating

humans………..• distributed through health systems, enabling hospitals & GPs to treat

patients………• And a care system helps their transition to …………..• Wellness – where people wish to remain for as long as possible

(although many will continue to require Care, more so as they age)


Science DataValidate

dInformat

ion

Users(Citizen

s)

So what is digital health & care?

Behaviour

Change

• Breakthrough biological, scientific & technology methods………• Deploying sensors, wearables & “the cloud” to collect, store and

organise data……• Applying analysis, algorithms & medical intelligence to create clinical

information…….• Smartphones, tablets, & home technologies to present information

to eligible users…• Citizens are engaged, incentivised & motivated to change their

behaviour………• Outcomes include fewer medical interventions, lower health & care

system costs


+

Why is this important?The epidemic of chronic disease + the demographic time bomb

© Citrus Mind 2014-16

5

5.3m5.5m

2014 2024 20395.1

5.2

5.3

5.4

5.5

5.6

5.7

5.8

5.7m

+3.1%

+6.6%

5.5m

5.3m

m

• Scotland’s forecast total population growth over the next 25 years is unspectacular in global terms

• The total world population is forecast to grow by almost 25% through this same periodForecast population growth, Scotland 2014-2039 (% change vs 2014) Source: National Records of Scotland

Projected Population of Scotland 2014-based http://www.nrscotland.gov.uk/

Scotland: population outlook

http://www.nrscotland.gov.uk/

http://www.nrscotland.gov.uk/


Age 0 – 15 Age 16 – 59 Age 60 – 74 Age 75+

2014: If Scotland had 100 people….

17 59

16

8


2039: Scotland future.…

16

52

17 14

Age 0 – 15 Age 16 – 59 Age 60 – 74 Age 75+

+ 85%+

370,000


Paisley – 76,000

East Kilbride – 75,000

Cumbernauld- 52,000

Livingston - 56,000

Dunfermline - 51,000

Perth - 47,000

An extra 370,000 citizens age 75+ =

+

+

+

+

+

= 367,000!!!

The TOTAL current populations of


Scotland’s big challenge is small…in world terms


0.01.02.03.04.05.06.07.08.09.0

10.0

1950 1975 2000 2025 2050

World Population Growth 1950-2050f

World More Developed Regions Less Developed Regions

2.5 bn

9.3 bn

0.8 bn 1.2 bn

* - More Developed Regions = Europe, Northern America, Japan, Australia, New ZealandSource: “World Population Ageing: 1950-2050 », United Nations Department of Economic and Social Affairs, Population Division, 2002

World Population Growth forecast


11

15(-1) 53

(-7)

18(+2)

14(+6

)

Age 0 – 15 Age 16 – 59 Age 60 – 74 Age 75+

+ 71%+ 73

million

More Developed Regions of the World2040 (vs 2015)

Source: United Nations Population Division, DESA: World Population prospects: The 2015 Revision


An extra 73m citizens age 75+ =

+ +

Source: United Nations Population Division, DESA: World Population prospects: The 2015 Revision

Current TOTAL current population of ALL of these nations - combined


Life Sciences

Wellness

DigitalMedicine

HealthDelivery

Tech

Health & Care Delivery

Telemedicine, Telehealth and Telecare: digital clinician-to-home comms, sensors and wearablesmHealth: integrating personal consumer hardware (phones/apps,

wearables)Analytics: Healthcare System

OperationsGenomics

© Citrus Mind Ltd, 2014-16, Deloitte Report for Office of Life Sciences, September 2015; Tractica Report “ Home Health Technologies”, 2015.

Digitised Health Systems: including patient- & health system records

Home Health & Care Technologies

Diagnostics

StratifiedMedicine

Data & Analytics

Digital technologies are entering the ecosystem


Route #1Civic

Scotland

Route #2“Everywhere

Else”


Getting to market


Direct• Health Boards• Local

Authorities• Joint Boards

Indirect• Tier 1 Suppliers• Housing

Associations• Third Sector

InnovationAgents

•DH&CI•Scottish Govt CivTech team•SHIL


Access to Route #1 – Civic Scotland


Direct• Consumers

(global)• Health Insurers• Employee

Benefits Providers

Developed Health & Care

Systems• England• European Union• North America/

Australasia/Japan

Under-Developed Health & Care

Systems• China/India• Other Developing

Countries© Citrus Mind 2014-16

Access to Route #2 – The Rest of the World


Collaborate……and keep your options open!


And it’s not necessarily about inventing brand new notes….

….it’s about assembling the notes we’ve already got in original ways


Making connections –“Supply”

and “Demand”

Honest Broker Linkag

es

Support from Scotland’s Network Integrator


Businesses that have…• A product or service that can help us innovate in health and

care delivery• “Good” commercial prospects• Ambition, and the capability, to add to Scotland’s wider

economic development aspirations• Digital skills, expertise and resources with potential applications

in the sector

So do you have / are you?


Join the conversatio

n..

http://dhcinnovate.co.uk/

DHCInnovation#SDHCIIan Sibbald

Bill Grant