Enhancing CompetenceJus�ce for All

Nurturing MindsEvolving Leaders

..... the echo

MSRAMAIAHF O U N D A T I O N

B A N G A L O R E

PratidhvaniApril – June 2018

Vol. 9 Issue #4

Quarterly Newsle�er of M S Ramaiah Founda�on

Seminars ....................................................................................01 10th Annual Dr. M S Ramaiah Memorial Lecture..........01SANGAMA – MSRF Annual Day Celebration...................02International Study Tour - Europe.......................................03Industry Interface by Faculties ............................................05Events and Conferences attended by students.............05Campus Guests .........................................................................06Faculty Research and Recruitment Seminar (FRRS)......07New Website Launched...........................................................07Master classes / Life skill session .........................................08Book Review................................................................................08

Table of contents

Patron Chief Editor Editorial Team

Dr.M.R.Pattabiram, DirectorProf. Chowdari Prasad, Dean Mrs. Lepakshi Ravindra | Prof. Mamatha. R | Dr. M. SwapnaProf. Julie Sunil | Ms. Pushpa | Mrs. Yashaswini S R

Editorial Desk

:::

Dear Readers,

Like they say (or sing),“All Good Things Come To An End”, the decennial academic year 2017-18 of MS Ramaiah Foundation has also gone by and left many indelible imprints on the stakeholders. The last quarter of April-June 2018 witnessed as many events to recall in this issue of Pratidhwani.

It began with the 2nd Management Seminar with a theme “Managing Business in a Technological Era” was held on 2nd and 3rd April covering on Arti�cial Intelligence, Business Analytics, Block Chain Technology, Crypto Currencies, Design Thinking, Machine Learning, Robotics, Internet of Things etc., On 3rd April, 85 students left for a ten day tour to Europe covering Germany, Switzerland, Italy and France to get exposed to the western world. MS Ramaiah Memorial Lecture was organized on April 20. Three religious leaders shared their thoughts on various aspects while remembering the illustrious edupreneur over �fty years ago in Bangalore. The Annual Festival of “SANGAMA” brought together the students, staff and teachers of RIMS, RIBS and RILS. Prizes were distributed for all the winners in Sports and cultural events besides relaunching of Pratidhwani.

Faculty members interact with industry and participate in research seminars and conferences. A brief report on our faculty engaging is indicative of their continuous pursuit. A few professional bodies they visited FKCCI, BCIC, PMI, BMA, CII, etc. A recent introduction was to conduct Faculty Research & Recruitment Seminars (FRRS) on every Thursday as knowledge sharing among the fraternity. Our students have equally been dynamic and aggressive in participating in several events and won prizes. Rotaract Club members organized Blood Donation Camps and engaged themselves in charitable works like distribution of old clothes and books to orphanages and old age homes. They won Best Rotaract Club awards in the district. Our campus was visited by academicians from Universities of USA.

Three faculty members have contributed reviews on a management book read by them.. Not merely into academics or extra-curriculars, MSRF also believes in engaging our students in dance, music, yoga or self-defence sessions. This issue covers in detail all the above to document that MSRF group is a happening place with the involvement of all the stake holders.

Prof Chowdari Prasad, Dean-RIMS and Chief Editor

Editorial Desk

Annual day...................................................10 Farewell day (Batch 2015 – 2018) .......10

KSLU Cricket .................................................11BCI Exams ......................................................11Book Review .................................................12Placements ....................................................13Group Photo ..................................................13

RIMSRIBS

RILS

Technology Seminar on 2 and 3 April 2018A two-day Management Seminar on “Managing Business in a Technological Era” was held on 2nd and 3rd of April 2018 at the Ramaiah Institue of Management Studies (RIMS), Bangalore. Prof Prasad Linganna deliberated with the faculty team and framed the scope of the seminar.

The Sub-themes of this seminar included various contemporary topics like Arti�cial Intelligence, Business Analytics, Block Chain Technology, Design Thinking, Machine Learning, Robotics to name a few, that have taken the industry by storm. Eminent speakers spoke on the importance and relevance of these subjects in every sector of the economy and business.

Dr. Pavan Soni, CEO of In�exion Point Consulting and a TEDX speaker, dwelt on the trends and lessons most apt for management students. Dr. Chandrashekar, Director of Business Analytics, IFIM Business School, introduced the basic concept of Block Chain Technology through his vast experience and quick wit. Dr. RanganVaradan of Billion Loans demysti�ed the working of Block Chain Technology.

The �rst day’s concluding lecture was delivered by Mr. Rajul Agarwal from Accenture who elaborated on Arti�cial Intelligence and Analytics in Retail, by giving a few quick pointers on how to tackle AI in our daily lives.

The second day was off to a good start with Mr. Sreejith Sreenivasan from KPMG, an excellent speaker who captured the interest of the participants through his simple explanations and visual presentations on Analytics being used in day to day life. Mr Ramesh Krishnamurthy, also from KPMG continued and interacted with the students over Design Thinking and its innumerable possibilities. Mr. Hari Padmanaban of Accenture, spoke about Digital Change and its impact on various industries. Mr. Kuru Subramaniam, also from Accenture highlighted the role of Block Chain in Retail, bringing clarity to the concepts spoken by the previous speakers. The seminar was brought to a close by Mr. Dheeraj Ranka, who explained the concept of Crypto currency and its rising importance globally. Prof Chowdari Prasad, Dean and Prof Prasad Linganna along with a team of faculty and students attended the seminar.

Seminars

Dr. Pavan Soni delivering the Inaugural Address

Mr. Sreejith Sreenivasan addressing the gathering on the topic “Analytics”

Mr. Ramesh Krishnamurthy discussing on ‘Design Thinking’

10th Annual Dr. M S Ramaiah Memorial Lecture on 20 April 2018Sarva Dharma Samanvaya – was a forum to draw from the con�uence of management thoughts rooted in various religions. Major Unnikrishnan Auditorium was appropriately the venue. To discuss and deliberate on the lessons that can be taken from the wisdom of the ages requires representation from the religious sections. The esteemed guests for the day shared values from Hinduism, Islam and Christianity.

Prof. Chowdari Prasad set the rhythm of the discussion with a detailed account of the landmark contributions made by Dr. M S Ramaiah to the �eld of education. Dr. HD Ramachadra, AO, MSRF recounted his fond recollections of working with the legendary leader. The �rst speaker, Mr. Hussain Saab Kanakagiri, renowned singer of Dasara Padagalu and recipient of

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Mr. V M Mathew, Engineering Consultant, Divyashree Builders, brought the Christian beliefs and practices into the discussion and emphasized the need to follow the path of righteousness and faith in God

Mr. V M Mathew

The value of compatibility and integrity in religions of the world was highlighted by Mr. M A Shiraj, Journalist. His travels abroad had brought home one important truth – that mankind merely differentiated their faith by names and terms but beneath that veneer all religions were built on common beliefs of love and brotherhood.

The event was an opportunity for all to connect with those they assume to be different and take the valuable lessons on humanity above all.

Mr. M A Shiraj

Guest time with Director, Dean and Faculties

Karnataka State Rajyotsava Award, set the tone of the day with Kabir’s verses on secularism and recited these melodiously, to the delight of the audience. The poetic depth rooted in secularism was recited in the raw rustic energy of a trained vocalist and it transported the listeners to the centuries old spirit of religious plurality.

Mr. Hussain Saab KanakagiriSANGAMA – MSRF Annual Day Celebrations on 28 April 2018RIMS Annual Day – Sangama 2018 (represents a combined day for RIMS, RIBS and RILS) was a culmination of extra-curricular events held during the academic year 2017-18.

BEL, Kalakshetra was abuzz with events that ran into the evening. Sri Mimicry Dayanand was the Chief Guest. Prize Winners of the year, in sports and cultural were felicitated. The masterfully choreographed theme walks, group dances and solo performances gave the celebration new colours and tone.

Chief Guest addressed the gathering and gave it a memorable twist by interspersing several comic lines amidst the advice and recollections. The insights on the art and practice of mimicry was a new learning. Shree Dayanand is an Indian impressionist, stand-up comedian, actor and television presenter from Karnataka. He is renowned for imitating politicians and �lm actors.

Dayanand has featured in many comedy albums and has presented a television show, Kachaguli that aired on ETV Kannada.

Director’s message, read by Prof. Prasad Linganna, reinforced the need for continuous learning. The bene�ts of playing, enjoying and eating were stressed and the students were urged to �nd a balance. Mrs. Mamatha, Principal, RILS, gave a presentation on the activities of the year. The Chief Guest, Sri. K.Kalyan, added the creative dimension. Sri.K.Kalyan is a lyricist and music composer in Kannada cinema.

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Popularly called as “Premakavi” (“Love Poet”) for his foot tapping music and inspiring lyrics on romance theme, he is considered to be one of the leading Music composer and lyricist of Kannada cinema. He is also known for his contribution in identifying and promoting budding talents. His contribution of 3000 lyrics ranging from folks, classical, western, fusions etc. and association with nearly 410 movies, 93 Tele serials and recipient to many prestigious awards put the event proceedings to a grand note. His professional association with legendary music directors like Hamsalekha, Illayaraja, A.R.Rahman, VijayaBhaskar, Rajan-Nagendra, Upendrakumar, AnuMallik, to name a few, was awe inspiring.

He along with the Advisory Board Member Mr. Ananth Ravi released the Quarterly Newsletter “Pratidhwani”.

International Study Tour - EuropeA dream trip to �ve exotic locations in Europe: Paris, Germany, Switzerland, Venice and Vatican City will perhaps be remembered as most memorable by the 88 students and faculties. The ten-day trip from April 3 to April 13, 2018, started with breathless excitement and anticipation. The promise of a study tour coupled with the delights of foreign tourism locales was enriching and educative.

Factory Visit- Mercedes Benz

Riding on the positive sentiments were our team from RIMS. Paris, the Fashion Capital of the world, opened the vistas of scenic beauty, fashion streets and the wonder - Eiffel Tower. Even as Germany, the four time winners of the FIFA World Cup, rues its performance in FIFA World Cup 2018 and even though the economic growth is estimated to slow down in order to absorb the excess production (double jeopardy), our students visited the country to experience the aura. How best to start if not by visiting the iconic symbol of German Engineering, the automobile marque – Mercedez Benz. What followed was a series of memorable visits and it would be a travesty to narrate them as diary entries. Following is a reservoir of memories – dynamic and delightful.

Black Forest is a favorite cake for dessert lovers; imagine the surprise and delight of seeing Black Forest, a mountain range in Germany which derives its name because of the thick foliage of �r and pine trees.

Switzerland, land of chocolates and watches, rich with melodious folk music and dance is featured in most Bollywood movies like a tourism video. A stop at the Rhine Falls, Mount Titlis, landscapes of Zurich, Lake Lucerne among the other locations added to the picturesque extravaganza.

An exception was the visit to the Lion Monument, or the Lion of Lucerne, as it’s popularly known. The monument built in memory of the swiss soldiers, massacred during the French Revolution, is

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metaphorically depicted in the rock carving of a wounded lion. The pathos it ignites is irrepressible.

Armani, Gucci, Benetton, Versace, Prada and Ma�a have one thing in common and that is Italy. History of colosseum and leaning tower of Pisa add to the riveting stories about the country, its culture and practices. Duomo di Milano (Milan Cathedral), second largest church in the world is a vision in its architectural splendor. Construction spanning six centuries, Milan Cathedral is an intriguing edi�ce, incorporating innumerable styles. Our students were amazed at the singularity of purpose and the centuries of narrative inscribed into this world class structure.

Romancing Venice is no ordinary feat and the team did just that. The Shakespearean play – Merchant of Venice is all that most might connect about the city apart from the archipelago of 118 islands, formed by 177 canals, connected by 409 bridges. How can one then dismiss the treat of travelling in real time into the heart of this city like a fabled vagabond?

Venice

The re�ection in the water and in the mirror is not purely about the surface. Murano Glass Factory- Tour and Workshop was exciting after the Venice panorama. When in Rome, do as the Romans do may be clichéd but the historical signi�cance of Rome was learned by the team by doing what most visitors to Rome do.

One cannot settle for the second largest when the largest is ahead. The visit to St. Peter’s Basilica in Rome ful�lled this. This 4th Century AD structure is the burial site of Saint Peter. One is told inspiring stories about Michael Angelo – a sculptor who painted 5000 squares of Frescoes in four long years in the Sistine Chapel.

When one thinks of Gladiators one is reminded of the Roman Colosseum. The structure built by Emperor Vespasian to delight his people is now been paradoxically replaced by a new set of spectators who see the colosseum come alive in their minds, thanks to the countless cinematic portrayals of Roman empire.

A country of ethereal churches, the visit to Basilica of St. Paul was equally fascinating

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Industry Interface by FacultiesDate  Organizers  Event 

25 May 2018 

31 May 2018

02 June 2018

08 June 2018

19 June 2018 

21 June 2018

21 & 22 June 2018

22 June 2018

27 June 2018

Prof. Chandini S M

Prof. V R Sreerengan 

Mr.Vedamurthy Y Nand

Prof.Chowdari Prasad 

Prof. S Murali

Prof.Rohini Rathore 

Prof. Prasad Linganna 

Prof.Chowdari Prasad 

Prof. Prasad Linganna 

BCIC

BCIC

PES university 

Global compact network India 

TAPMI , Manipal

FKCCI

IIM

BCIC

RIMS

Smart Cities and High Tech sectors 

Seminar at BCIC 

Startegies for transforming Libraries 

13th National Convention on Sustainable Development Goals 

Experiential Learning Methods in Marketing 

CSR Conference & Awards 2018

Best Practice in Supply Chain Management 

41st Annual General Meeting of BCIC 

Emerging Trends in Management 

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Federation of Karnataka Chambers of Commerce and Industry on 21st April 2018 Saturday at 3pm.

The Event was regarding the Japanese Language Training and Japanese Culture and Etiquette Programme which was held in Sir M V Auditorium Federation of Karnataka Chambers of Commerce and Industry.

Events and Conferences attended by studentsWhat You Know About Marketing Is Wrong: Myths And Real EvidencesResource Person: Prof. Larry LockshinSchool of Marketing and Ehrenberg Bars Institute for Marketing Science, University of South Australia.

University of South Australia along with AECC Global organized a workshop on how “Research Impact is shaping up Marketing Strategies of Companies, globally”, which helped students to gain insights on exploring the myths; experimenting and experiencing evidence-based marketing. The two-hour session exposed participants to a new platform and motivated them to think out of the box and brainstorm.

The collaborative effort of AECC Global and RIMS offered the students a rare opportunity to meet experts to discuss and gain valuable insights. This workshop was valuable in broadening view points on theory vs practicality, opportunities for career advancement abroad and study areas in marketing

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ROTARACT CLUB: Outreach ProgramAwards at RADAR (Rotaract Annual District Awards)

Congratulations to the team from RIMS for winning the coveted awards at Rotaract Annual District Awards1.Best Joint Project - Community Service2.Best PR for Project3.Avenue of Service: Community Service4.Nrutya Ganga-World Dance Day

Best PR for Project

On April 29, 2018 at RIMS Campus an Initiative to come together and promote dance and its reach took momentum. It was initiated when few students who had come to RIMS club for children day shared their regret about not being able to learn dance as they felt it was costly. So, the RIMSites got together to have an event to help such children learn dance and art. Apart from the dance session for children from six different organizations, the team also organised basic Bharatanatyam Workshop.

Nrutya Ganga-World Dance Day

The team believes that no one can sing a symphony alone and one needs a team of inspired Rotaractors and extraordinary Rotaraction. It is also decided that this would be a �agship project and will be continued every year.

Award: Outstanding Budding Rotaractor for the year 2017-18 to Rtr. Pushpita Roy - Pulse Polio Chairman Award for the Best Institution Based Club - Rotaract International District 3190, 2017-18 Winner - ROTARAC T CLUB OF RAMAIAH INSTITUTE OF MANAGEMENT STUDIES RC-RIMS with support from RIMS and under the guidance of Faculty coordinators have done a total of 26 projects under various avenues of Community Ser vice, Professional Ser vice, International Service and Club service.

Jury Awards1.Best Outstanding Rotaractor for the Year 2017-18Rtr.Shobith Ranadhir Community Service Director, 2017-18.2.Best DRR Official Visit 2017-18Nominated3.Best President for the Year 2017-18- RtrChetan U

Project Turn Off

Project "Turn Off" an initiative by Rotaract Club of RIMS and Rotaract District 3190,was started to create awareness among the public regarding the pollution created during traffic signals when the engine is left running. Members explained to every Commuter about the issue (when we don't Turn off the engines) and also provided them with a sticker to ensure that people in signal see the stickers behind some vehicle and Turn off their Engine. Commuters were very happy about this initiative and gave positive response.

Rotaractor selected to the Executive Council & District Council of Rotaract International District 2018-19.1.IPP Rtr. Chetan U, Elected in the Executive Council as the District Sergeant at Arms, RID 3190 18|19.2.Rtr. Rahul Reddy, Elected in the District Council of RID 3190 18|19.

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CAMPUS GUESTSDr. R K Singh, AIMADeputy Director in charge of PGDM program and Head Coordination Centres.

Dr.R K Singh visited the campus on 7 June 2018 for a discussion on AIMA courses, its unique course curriculum, evaluation, assessment systems and the statutory requirements by AICTE for the academic year 2018-2019.

Prof. Asha Rao

California State University, East Bay. Professor at CSUEB and has also taught at IIM Bangalore.

Faculty Research and Recruitment Seminar (FRRS)

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17th May 201824th May 201831st May 201807th June 201828th June 2018

Dr.Radha

Prof. V R Sreerengan

Prof.Rohini Rathore

Prof. Prasad Linganna

Prof. Chandini S M

Future of Business Education

10 years of RIMS

Choice Based Credit System

B- School Ranking and

Accreditation Technology in Management

Education

head of the HRM group

Relaunch of Pratidhwani- MSRF Quarterly Newsletter on 28 April 2018

New Website LaunchedThe much awaited launch of the MSRF Website after integrating and updating was launched on June 29th, 2018. Visit the link http://msramaiahfoundation.in/ and stay active on our multiple forums.

We wish Happy Birthday and a great year ahead to the April, May and June born members. The two most important days in your life are the day you are born and the day you find out why. - Mark Twain

This quarter is extra special on account of the Bir thday celebration of our Direc tor and Managing Trustee, Dr. M R Pattabhiram and Trustee, Mrs. Anita Pattabhiram.

Birthdays

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MAY 2018

Sl No. Name

Dr. RADHA.R

Dr. M. SWAPNA

Prof. REJIMON THOMAS

Prof. SREERENGAN V.R.

Mr. ROHIT KAR

Mr.B.ASHOK

Mrs. LEPAKSHI.N.R

Mr. K VASU

Mrs. SOWMYA PRASAD

Mrs. MUMTAZ BEGUM SHAIK

Mr.SUMESH

Mr. VEDAMURTHY.Y.N

Mrs. SHOBHA.T.N

Mr. V.G. SHIVAPRASAD

Mrs. MANJULA .S

Mr. SWAMY.J.M.M

D. RAVICHANDRA

Mr.JAGADESH.B

Mrs. REKHA .R

Mrs. S. GIRIJAMBA

Mrs. P. JANAKI

Mrs.HONNAMMA

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APRIL 2018

Sl No. Name

Mr. RAMACHANDRAN P

Prof.. ROHINI RATHORE

Mrs. PUSHPAVATHI.E.V

Mr. VISHWANATH NAIK .R.

Mrs. ANUKA INCHARA

Mr. B .V. RAMESH

Mr. SHIVA SHANKAR

Mrs. H .V. SHOBHA BABU

Mr. PAULU RAJ. K.

Mrs. R .JYOTHI

Mrs. UMA

Mr. VIKRAM.V.SAJJAN

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Mrs. Anitha Pattabiram

JUNE 2018

Mrs. R. MAMATHA

Mrs. SAHANA GOPAL

Dr. S. PRADEEP

Mrs. CHAITRA.H.R

Mrs. LAKSHMI.B

Mrs. TARAKESWARI

Mrs. ANITHA.R

Mr. THIMMANNA.D

Mrs. GIRIJA

Mrs. LAKSHMI

Mr. K. SRIDHAR

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Dr. M R Pattabiram, Director

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Master Classes/ Life Skill SessionsYear 2018 marked the beginning of Master Classes (value added programs) designed to provide holistic learning for our students. There are �ve master classes that aims to provide RIMSites with the ability to master Art of Living through Yoga, Hindustani Music, Classical Dance, Aerobics and Self –Defense.

These classes enhance productivity and provides holistic learning apart from ensuring that the students are equipped with necessary skills to handle the stress and demands of life outside the campus.

1.Sarla Samrudhi Yoga to master the Art of Life: Started from 8 Jan 2018 under the expert guidance of Shri Guru Prakash Yogi.2.Hindustani Sur Sangeet Maestros to master the Art of Hindustani Classical Vocal :Started from 27Jan 2018 under the expert guidance of Mrs.Madhuri Kulgod.3.Nruthya Darshana to master the Art of Classical Dance started from 27 Jan 2018 under the expert guidance of Mr.Darshan.4.Health and Fitness Club to master the skill of Aerobics and self-defense under the expert trainers Ms.Jositta Francis for Self Defence and Mr.Rakesh from Fitness Reforma for Aerobics.

Yoga classes With Sri Guru Prakash Yogi

Yoga classes With Sri Guru Prakash Yogi

Singing with Trainer Ms. Madhuri Kulgod

Classical Dance with Instructor Mr. Darshan

BOOK REVIEWsThe Authors view on Innovation Reviewer Prof. Prasad Linganna

Innovation must become the central driving force for any business that wants to grow and succeed in both the short and long term

Innovation must be seen as the central foundation in the way businesses are run:Driving key decisions, Choosing goals, strategy, organization structure, resource al location, commitment to budgets or development of leadership, Innovation is the central job of every leader, The CEO as the Chief Innovation Officer

What did P&G do to innovate?Consumer is Boss – two moments of truth – when they buy the product & when they use the product Gathering innovation ideas from everywhere – employees, consumers, customers, suppliers, partners and competitors

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Innovation at the center of sustainable organic growth – sustainable innovation drives sustainable organic growth, Innovation factory, broadening the scope of innovation and risk mitigation

How Jeffrey Immelt made Innovation a way of life at GEThis section is my favourite for the simple reason that two accomplished leaders – La�ey and Ram Charan, take the example of one of the greatest leaders the business world has seen in modern times – Jeffrey Immelt, the former CEO of GE, and quote how Jeffrey Immelt made innovation a way of life at GE.

The objective of this book review is to generate sufficient interest in the book and motivate the reader to pick up the book to read it. With this objective in mind, I have intentionally left out the crux of matter – the details of how P&G went about the business of innovation and in the process created 23 billion dollar brands. This is best experienced by the reader himself.

Truly, an amazing book – a must read for students of marketing, leadership, and strategy, or for that matter, anyone who is interested in setting up a successful business and sustain that success for a long time to come. Happy reading to all.

The Alchemists - Reviewer: Prof. Srinivas AshwathIt is said that we often give up on our dreams easily, and yet when we do, we somehow �nd ways to ful�ll them, from what the world has in store for us.

One of Paulo Coelho’s remarkable work; a magical fable about following your dreams, not only narratescertain principles of philosophy, but also expresses how the journeys we take makes life we have and the consequences experienced through it.

We often neglect to admire the beautiful things around us. Paulo Coelho relates this in his story through the protagonist Santiago, a Sheppard Boy living in a place called Andalusia, a large autonomous region of hills, rivers and farmland bordering Spain’s southern coast. The boy notices the curtailed existence of his Sheep and how they fail to admire the beauty surrounding them. The boy’s parents too had incessantly toiled for the basics of life and repressed their own ambitions. Living in a beautiful place, which attracts tourists to its quaint villages and rolling hills, but for them it is not a place of dreams.

The story breaks open when Santiago goes into town one day to sell some of his �ock and meets a tramp-king and a Gypsy woman who urge him to follow the

omens and leave the world he knows pointing him to the pyramids of Egypt where he would �nd treasure. Santiago, being able to read and who loves travelling, frantically believes the gypsy woman’s words ‘When you want something, all the universe conspires in helping you to achieve it’. He sells his �ock and heads towards the pyramids. While passing through a place called Tangier, a thief robs him of all his savings. His hard work and discipline was lost in no time in lieu for a little adventure. However, Santiago was not devastated as he was sure that he was on the right path to riches.

This belief is an excellent implication, to anyone embarking on an aspiration to achieve; The universe conspiring to give you what you want, could be an outcome of your determination to accomplish something. Santiago meets an old man in the town square and tells him about his journey, the old man says not to believe what the Gypsy woman had told and that you cannot control destiny. Santiago ascertains one can, as long as the ‘Omens’ are being read, which would be possible when you see the World as One. Understanding a book can be difficult as understanding the world, when you have a closed existence, complacent and unwilling to risk.

The book is signi�cant as a story of Persistence against all odds. The pursuit of Santiago’s dreams is central to the treasure he seeks, but when he falls in love, he is willing to give up on his dreams The Alchemist whom Santiago meets in the desert oasis tells him that the love of his woman will only be proved real if she is willing to support his search for treasure.

This can be construed as a con�ict of choices that Santiago is going through, which is more evident because we often see a relationship of love as the real meaning and purpose in our life. Only through devotion to the dream is the ‘soul of the world’ revealed to us, the knowledge that destroys loneliness and gives power. Voiced by the Alchemist himself – “When you want something, the whole universe conspires in helping you to achieve it” is the heart of this novel. From the very �rst and throughout Santiago’s journey, the novel presents a whole host of re�ective values and beliefs. Does the boy eventually �nd the hidden treasure? Where did he �nd it? What was his reaction on discovering it? Did the signs work their magic?

The Alchemist should be read like a case study and enable the reader to draw conclusions and lessons to pursue their goals and ful�ll their purpose.

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PITCH IT - Reviewer: Prof. K V SridharThe author narrates inspirational stories from the cricket dressing room and the corporate boardroom.Leadership : Humility and Modesty“Lives of great men all remind us we can make our lives sublime, and departing. Leave behind us, footprints on the sands of time” Henry Wadsworth Longfellow.The author starts with the following questions:1. Which cricketer and corporate leader do you consider as the greatest of all the times?2. What is their most important attribute?These questions were distributed to the audience in one of the discussions on the above.

More than 80% of the participants had written Sachin Tendulkar and JRD Tata. None of the leadership qual i t ies l ike numerous enviable traits l ike c o m p e t e n c y, p a s s i o n , d e d i c a t i o n , p e o p l e management skills, communications skills and self-belief. None of the participants chose any of these qualities. Everyone used the same attribute to describe the two great men “humility and modesty”The author shares one episode in the life of Sachin Tendulkar and JRD Tata.

Visionary Leadership: Anil Kumble and Steve Jobs of Apple Computer“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world”. Steve Jobs to John Sculley.

The story of the visionary leadership of Anil Kumble as a captain is shared by the author after the India’s win over Sri Lanka at Galle in 2008, in the team meeting Kumble made a road map to prepare the team as the best cricketing team in the world. He shared his vision and explained how they would achieve this within the next two years. He focused on the need to study the opposition by analyzing their strengths and weaknesses and also the workload should be distributed since each member of the team had speci�c role to play.

Challenges as Opportunities: MS Dhoni“The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep form meddling with them while they do it” Theodore Roosevelt

MS Dhoni captaining the Indian Team in the T20 World Cup in 2007 at South Africa:MS Dhoni was unfazed by the past performance in South Africa. Neither was worried about the absence of the senior members of the Indian team like Sachin Tendulkar, Rahul Dravid and Saurav Ganguly. He knew

Leveraging Capabilities“Once we accept our limit, we go beyond them” Albert Einstein. It is a misconception that you can win only if you have a highly talented team and favourable working conditions at your disposal. Nothing can be farther from the truth than this. The author goes on to quote that cricketers like Sachin Tendulkar and Brian Lara. It is not necessary that everyone should be talented the above cricketers and other professionals in the business �eld. A good leader is the one who can make the best use of his teammates and not worry about their lack of talent.Build on your Strengths“Build on your strengths and the weakness will gradually take care of themselves”

West Indian Team during the 70s and 80s used this concepts very well. They were able lead by a great leader captain Clive Lloyd. The team had one of the best pace bowling attacks in the world consisting of Andy Roberts, Michael Holding, Colin Croft, and Joel Garner. Later they were joined by the likes of Malcolm Marshall and others. This team was supported by the best batsmen in that era like Vivian Richards, Alvin Kallicharan, Gordon Greenidge, Roy Fredricks, Desmond Haynes and others.

Farewell DayThe �rst batch of RIBS, Batch 2015- 2018, had a fond farewell day  'Au Revoir 2018' hosted by the staff of RIBS and the MSR Foundation on the 2nd of May  2018 . Organized by Ms.Jayalakshmi, the Class Co-ordinator, Mr.Rohit Kar and Ms.Pramila Bina, the event had 'Let there be light' was marked by an ambience of little fairy lights decor and had for its highlight the traditional 'JyotiDaan'. While the junior students greetead the outgoing graduates with roses and chocolates and treated them to an assortment of music and dance performances, the graduands took turns to share their memories of Ribsian days. The Principal, Dr. Swapna played a tune on the keyboard and the talented band stars played the favorite songs of the students. A sumptuous lunch for all was the �nale of the day. 

RIBS

Farewell for VIth Semester BBA and B.Com students - Batch 2016-18.Ramaiah Institute of Business Studies organized farewell party  “AU REVOIR- I”  on May, 2, 2018 in the college seminar hall where students of BBA and B.Com IV semester bid farewell to the �rst outgoing

that what his boys lacked in experience, but they made up with ample self-belief and con�dence. “One game at a time” was his mantra.

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After �oral tribute, Ceremonial Jyothidaan with oath taking was hosted by Mrs.Pramila Bina. Students of BBA and B.Com IV & II Sem. presented very entertaining group dance, solo dance, solo song and group song performances. It was followed by a presentation which re�ected the journey from their �rst semester till now, which was appreciated by everyone.

Then Chief Guest Prof.Chowdari Prasad, in his speech wished good luck to the students of BBA and B.Com VI Semester for their future. He also expressed his hope that students will continue holding top positions in the society. Some exciting games were also arranged for the students of BBA and B.Com VI sem. like musical chair, Balloon blowing etc. and were enjoyed by all. Token of love and appreciation was given to the students of BBA and B.Com VI sem. by their juniors. Token of love was presented by students of BBA and B.Com VI sem. to the faculties of Ramaiah Institute of Business Studies.

students batch of BBA and B.Com with great enthusiasm and off course nostalgia.

Function began with a �oral welcome to Chief Guest Prof.Chowdari Prasad, Dean MSRF, by staff and students of RIBS. Lamp lighting Ceremony was done by Prof.Chowdari Prasad, Dean MSRF, Dr.Swapna, Principal RIBS, Dr.Manjunatha, HOD B.Com and Mrs.Jayalakshmi, HOD BBA and other teaching staff members of RIBS.

In the end Dr.Swapna, Principal RIBS, in her speech wished good luck to the students of BBA and B.Com VI Semester for their future  and appreciated the efforts of BBA and B.Com IV sem students in organising the farewell.

KSLU INTER COLLEGIATE CRICKET TOURNMENT 2018RILS had organised KSLU Inter Collegiate Cricket Tournament 2018 on 22/05/2018 at Shree Sir M Visvesvaraya Institute of Technology, Bengaluru, Karnataka , The Cricket Tournament was Inaugurated by Prof Mrs. Mamatha Principal, RILS, and Mr Ganagadhar Physical Education Directors RILS by lighting the lamp. Participants and Physical Education Directors of 18 Colleges were present. The cricket tournament went on for four days. Finally Basavashree Law College, Kolara won the 1st prize, SDM Law College of Mangaluru declared as runner up and CMR Law College, Bengaluru was satis�ed with the 3rd prize. The prize distribution ceremony was scheduled on 25/05/2018. Prof. Chowdri Prasad, Dean MSRF, Prof Mrs Mamatha, Principal RILS and Mr Gangadhar Sports Director RILS were present on the occasion. The cricket tournament was a grand success as there was no report of any injury and matches went on as scheduled. We the management, staff and students of RILS convey our heartfelt thanks to our honourable Vice Chancellor C. S Patil KSLU and Sports Director Mr Khalid Khan, KSLU for their valuable support in conducting the cricket tournament of RILS.

BAR COUNCIL OF INDIARamaiah Institute of Legal Studies has organized Bar Council examination in association with XII All India Bar Council of India on Sunday, 10th of June 2018.

RILS

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BOOK REVIEWsReview on book “MY JOURNEY” authored by Dr. A.P.J ABDUL KALAM Dream is not that you see in sleep, dream is something that does not let you sleep                                                                                         Dr A.P.J ABDUL KALAM

 Dr A.P.J ABDUL KALAM is a most respected thinker and statesman.  He is popularly as known as “missile man of India”. He was born in a small village of Rameshwaram, Tamilnadu. He is renowned scientist in India. He wrote many books such as Wings of Fire, My Journey, India 2020 etc., The journey “transforming dreams into actions” the name itself indicates that it is collection of interesting stories about Abdul Kalam’s life. This book contains several chapters, each chapter deals with particular theme. Few chapters talk about Kalam’s childhood life. Here he remembers his father’s sincerity, his mother’s love and affection, his sister’s sacri�ces and their co-existence and harmony of Hindu’s and Muslim’s family   in his village. Further he talks about challenges faced in his student life as well as in professional life, and his achievements etc. He speaks about the great mentors Ahmed Jalalluddin who helped him a lot to get into higher education. Another personality Dr. Vikram Sarabai who guided in his professional life. In the chapter of “A Life in Science” he writes in length about his experiments in rocket sciences and further he talks how he failed to become a pilot, his childhood dream. That is outlined beautifully in the chapter “When I Failed”.  This book is written in simple, short, crisp and precise sentences. There is a clear �ow of thought in the book, which inspires the reader throughout. The language is unpretentious and to the point. Kalam is known for literary elegance, this is the beauty of the book. One can see the each point and reason for it. This book is full of anecdotes and experiences which is motivating. Since each chapter has a theme, it feels like separate stories. But they are connected by a single thread: Kalam.ASHOK BLECTURER, RILS

RILS was one of the two institution in Bangalore which has the opportunity of organizing ALL India Bar Council exams from two years. This year also it was organized and conducted successfully. Around 524 candidates appeared for their examination for the eligibility of practicing as independent lawyers.

Exam was conducted from 10 am to 1 pm in 16 rooms at RIMS building. It was an open book examination where the testers are allowed to get their prescribed book to search the answers for the given question.

ADMISSIONS 2018

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES / SCIENCES (RIMS) 1. PGPM + PGDM (AIMA) + RIFS (CERTIFICATION) 2. PGPM + PGD (BCU) + RIFS (CERTIFICATION)3. PGDM (AIMA) + RIFS (CERTIFICATION)4 . M B A - A U ( I n d u s t r y I n t e g r a t e d ) + R I F S (CERTIFICATION)Eligibility CriteriaGraduation in any discipline with a minimum of 50% aggregate. Must have appeared in one of the recognized All India Aptitude Tests viz CAT, MAT, XAT, ATMA or CMAT. Concessional fee for SC/ST students. Scholarship for meritorious students.

RAMAIAH INSTITUTE OF BUSINESS STUDIES / SCIENCES (RIBS) 1. M.Com + RIFS (CERTIFICATION) 2. M.Com (FA) + RIFS(CERTIFICATION) *Approval Awaited

3. M.Com (IB) + RIFS (CERTIFICATION) *Approval Awaited

4. MA (JOURNALISM & MASS COMMUNICATION) + RIFS (CERTIFICATION)Eligibility CriteriaA candidate who has passed the B.Com/ BBA/ BBS/BBM degree examination of any recognized university or equivalent there to with not less than 50% of marks in aggregate. In case of SC/ST and visually impaired students, the minimum percentage of marks shall be 45%.

5. B Com + RIFS (CERTIFICATION) 6. B Com (FA) + RIFS (CERTIFICATION) *Approval Awaited

7. BBA + RIFS (CERTIFICATION)8. BCA + RIFS (CERTIFICATION)9. BA Journalism + RIFS (CERTIFICATION) *Approval Awaited

Eligibility CriteriaFor all courses, candidates should have passed class 12/PUC or equivalent with minimum of 50% marks as prescribed by Bangalore University. Those who are appearing for the �nal examination of class 12 or PUC can also apply. Concessional Fee for SC/ST students and scholarship for meritorious students is given.

RAMAIAH INSTITUTE OF LEGAL STUDIES / SCIENCES (RILS) 1. BA LLB + RIFS (CERTIFICATION) 2. BBA LLB + RIFS (CERTIFICATION) 3. B.Com LLB + RIFS (CERTIFICATION)Eligibility CriteriaApplicants should have passed 12th Standard / PUC or equivalent examination with a minimum of 45% marks from any State Board / CBSE / ICSE. Entrance examinations – CLAT, LSAT, AILET or RILS entrance test.

GROUP PHOTO

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