2013 05-27 unc talk

PUBLIC KNOWLEDGE COLLECTIONS IN THE NETWORK SOCIETY

A Strategic Approach to Service Innovation

Presentation to University of North Carolina Student study tour, May 2013

Tuesday, 28 May 13

Who was I?

Tuesday, 28 May 13

status

time

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Tuesday, 28 May 13

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Tuesday, 28 May 13

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Tuesday, 28 May 13

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Tuesday, 28 May 13

2003

The collective value

of collections

Tuesday, 28 May 13

A concept ahead of its time

Tuesday, 28 May 13

“Networks have become the predominant organisational

form of every domain of human activity.. The space of flows has taken over the logic

of the space of places…”

Castells, M. (2010). Rise of the Network Society, 2nd ed.

Tuesday, 28 May 13

Hypothesis

Tuesday, 28 May 13

The existing paradigm(s) of collecting institutions, rooted in the requirement to provide public value from physical collections in fixed locations, will not accommodate successfully the development of online service offers that are distinctive in form and maximise public value through alignment with trends in user needs and behaviours.

Tuesday, 28 May 13

What?Why?How?

Tuesday, 28 May 13

Once upon a time...

Tuesday, 28 May 13

Akio Morita 1946

Tuesday, 28 May 13

1955

Tuesday, 28 May 13

1983 Compact disc

1955 Transistor radio

1979 Walkman

1991 Playstation

1955

Tuesday, 28 May 13

1991Sony Music Entertainment

Tuesday, 28 May 13

1991

Tuesday, 28 May 13

1991 2000

Tuesday, 28 May 13

?1991 2000

Tuesday, 28 May 13

Tuesday, 28 May 13

H3#

H2#

H1#

HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#

Prevalence#

HORIZON#1:#Sustaining#innova2on#

HORIZON#3:#Transforma2ve#innova2on#

Time#

Tuesday, 28 May 13

H3#

H2#

H1#


Prevalence#



Time#

CD heaven

Tuesday, 28 May 13

H3#

H2#

H1#


Prevalence#



Time#

CD heaven Napster

MP3

Tuesday, 28 May 13

H3#

H2#

H1#


Prevalence#



Time#

CD heaven Napster

MP3

iTunesiPod

Tuesday, 28 May 13

H3#

H2#

H1#


Prevalence#



Time#

CD heaven Napster

MP3

iTunesiPod

Mobile revolution

Tuesday, 28 May 13

??

?

Evolution Revolution Extinction

Tuesday, 28 May 13

“The Internet has become a vital part of our lives and our

society”

Willliam Dutton et al. Next Generation Users: the Internet in Britain, Oxford Internet Institute, 2011

Tuesday, 28 May 13

DEMAND SIDE TRENDS, 201177% of population online (48m)

Data from Oxford Internet Survey 2011; Office of National Statistics (2011a). Statistical Bulletin: Internet Access - Households and Individuals, 2011; Office of National Statistics (2011b). Statistical Bulletin: E-Commerce and ICT Activity, 2010.

- 86% travel and local information (41m)- 86% online shopping (41m)

- 96% email (46m)

- 60% social networking (29m)

- 79% news (38m)- 61% music downloads (29m)

- 51% games (24m)

- 34% public information (16m)- 44% Next Generation Users (21m)

95% of UK companies online- 92% using broadband- 78% public websites

Tuesday, 28 May 13

NEXT GENERATION USERS

Tuesday, 28 May 13

EMERGENT EXPECTATIONS

24/7

Tuesday, 28 May 13


usability

Tuesday, 28 May 13


personalisation

Tuesday, 28 May 13


engagement

Tuesday, 28 May 13


work, shop, play

Tuesday, 28 May 13

Change

Complexity

Uncertainty

Tuesday, 28 May 13

What?Why?How?

Tuesday, 28 May 13

INSTITUTIONAL PARADIGM

Tuesday, 28 May 13

long-established

Tuesday, 28 May 13

trusted and reliable

Tuesday, 28 May 13

Monopolistic merit good

Tuesday, 28 May 13

collections define values and skills

Tuesday, 28 May 13

destinations

Tuesday, 28 May 13

high sustainability costs

Tuesday, 28 May 13

INSTITUTION PARADIGM(Open system transformation model)

Collecting Institution

Tuesday, 28 May 13


PolicyResourcesArtifacts

Supply side Collecting Institution

Tuesday, 28 May 13



Users and potential

users

Demand sideSupply side Collecting Institution

Processes

Tuesday, 28 May 13



Users and potential

users


Processes

Active Collecting Curating Disclosing

Tuesday, 28 May 13



Users and potential

users


Processes

Active

Passive

Collecting Curating Disclosing

Warehousing

Tuesday, 28 May 13



Users and potential

users


Processes

Active

Passive

Collecting Curating Disclosing

Warehousing

In the digital space everything is

electrons

Tuesday, 28 May 13

Challenges

Tuesday, 28 May 13

Competition

Tuesday, 28 May 13

From shellac to iTunes

Tuesday, 28 May 13

From desk to desktop?

Tuesday, 28 May 13

Tuesday, 28 May 13

APPisation

Tuesday, 28 May 13

Tuesday, 28 May 13

Content is changing

Tuesday, 28 May 13

“The objects of culture are no longer secured behind glass cases or tied to the walls of museums and galleries or

constrained by the control over publishing and broadcasting, but are created and recreated in the social

process.”

Tredinnick, L. (2008) Digital Information Culture: The Individual and Society in the Digital Age

Tuesday, 28 May 13

Fragmentation

Disintermediation

Loss of Authenticity

Tuesday, 28 May 13

Shopping

Recorded music

News media

Publishing

C

C

Tuesday, 28 May 13

Shopping

Recorded music

News media

Publishing

C

C

COLLECTING INSTITUTIONS RIP?

Tuesday, 28 May 13

Is the traditional institution-based service paradigm of collecting institutions (museums, libraries and archives) suitable to maximise the value of knowledge collections delivered digitally?

PRIMARY RESEARCH QUESTION

Tuesday, 28 May 13

Is the traditional institution-based service paradigm of collecting institutions (museums, libraries and archives) suitable to maximise the value of knowledge collections delivered digitally?

Is it possible to model a service paradigm better fitting the needs of the Network Society and how might such a conceptual model be exploited in support of professional practice?

PRIMARY RESEARCH QUESTION

Tuesday, 28 May 13

What?Why?How?

Tuesday, 28 May 13

Tuesday, 28 May 13

STRATEGIC RESEARCH CHALLENGES

Multi-disciplinaryPOLITICAL SCIENCE•Public policy•Organisation theory•Professional practice

ECONOMICS•Innovation•Value and exchange•Cultural policyECONOMICS•Innovation•Value and exchange•Cultural policy

Michael Finkenthal. Complexity, Multi-disciplinarity and Beyond. (2008), p100

“...a holistic approach may be the only route to dealing with today’s complexity.”

ECONOMICS•Innovation•Value and exchange•Cultural policy

EDUCATION•Learning systems•eLearning theories•Informal learning

TECHNOLOGY•Platforms•Networks•Business models

SOCIAL SCIENCE•Social systems•Human behaviour•Social capital

FUTURE STUDIES•Techniques/constraints•Futures in the public sector

Tuesday, 28 May 13

SYSTEMS THEORY

HERMENEUTIC PHENOMENOLOGY

Tuesday, 28 May 13

OPEN SYSTEM TRANSFORMATION MODEL


Users and potential

users

Demand sideSupply sideCollecting Institutions

Tuesday, 28 May 13



Users and potential

users


Modelling a systemic ecosystem paradigm for the digital space

Tuesday, 28 May 13



Users and potential

users


Modelling a systemic ecosystem paradigm for the digital space

mapping institutional paradigm(s) assess the

readiness potential?

Tuesday, 28 May 13

Practitioner worldviews

professional practicerisk takingvisionservice prioritiesstatus of the user

Work package 1

Tuesday, 28 May 13

Cherchez

le vision

statement

Tuesday, 28 May 13

Cherchez

le vision

statement

clarity of USP?is it accessible?perception of purposecommonalitiesdifferences

Tuesday, 28 May 13

Cherchez

le vision

statement


c700 institutional websites searchedis there a vision statement?form and content?future proofed?how many/textual analysis

Tuesday, 28 May 13

Cherchez

le vision

statement


c700 institutional websites searchedis there a vision statement?form and content?future proofed?how many/textual analysis

library 42%museum

s39%

archive 44%

Tuesday, 28 May 13

what is a museum, archive,

library?

Tuesday, 28 May 13

what is a museum, archive,

library?

published definitionsUK, US, OZ, NZ, CAN, IRLdictionaryprofessional agenciespolicy directionaccreditation/standards

Tuesday, 28 May 13

Museum - dictionary definitions

Museum - professional agency definitions

Museum - UK policy definitions

Museum - non-UK policy definitions

Museum - UK accreditation standard definitions

Museum - non-UK accreditation standard definitions

Tuesday, 28 May 13

Organisational ethnography

structurespolicy directionpowerfunding and resourcesfreedom to act

Work package 2

Tuesday, 28 May 13

structures

practitioner worldview

“Our governance arrangements are for the most part designed to maintain hierarchical, command and control decision making”.

Ison, R. (2010). Governance that Works

“Dynamic conservatism - the fight to remain the same”

Schon, D. (1991). The Reflective Practitioner: How Professionals Think in Action

Tuesday, 28 May 13

ServiceInnovation

sustainingdisruptivetransformative

Work package 3

Tuesday, 28 May 13

Europeana Jisc Content Board Artstor

Old Weather

Jisc Open Access NOF-Digi

Reference OnlineDigital NZ

DPLA

Tuesday, 28 May 13

“Many librarians who work in physical libraries see the

Internet as providing a digital mirror of their own institutions:

the digital library as a surrogate for the physical

library.”Attribution redacted

email from xxxxxxxxxxxxxxxxxx, 7th March 2012

Tuesday, 28 May 13

Literature review

strategic planningsocial changeinnovation

Work package 4

reflective practicefuturingnew service models

Tuesday, 28 May 13

Tuesday, 28 May 13

Status Quo 2.0(Sustaining innovation)

Tuesday, 28 May 13


Users and potential

users

Demand sideSupply side K. Institution

In the digital space every object is made of

electrons


Tuesday, 28 May 13


Users and potential

users

Demand sideSupply side K. Institution

Media shift New

behaviours and expectations

Lack of policy

Declining resources

Competition

In the digital space every object is made of

electrons


Tuesday, 28 May 13

H3#

H2#

H1#


Prevalence#



Time#

?Hunter/gatherer Agrarian harvester

Hunter Gatherer v Agrarian Harvester

Tuesday, 28 May 13

H3#

H2#

H1#


Prevalence#



Time#

?Hunter/gatherer

Agrarian harvester

Hunter Gatherer v Agrarian Harvester

Tuesday, 28 May 13

Technical rationality

Strategic/reflective thinking

Tuesday, 28 May 13

common purpose in the digital space

Tuesday, 28 May 13


InstitutionContent

User

Tuesday, 28 May 13


InstitutionContent

User

UserContent

Institution

Tuesday, 28 May 13

http://uk.linkedin.com/in/chrisbatt

Tuesday, 28 May 13



Thanks for listening

[email protected]

chrisbatt/wordpress.comtw. chrisbatt

www.digital-futures.org

http://www.slideshare.net/Chris_Batt/


Tuesday, 28 May 13

mailto:[email protected]

mailto:[email protected]

http://chrisbatt/wordpress.com

http://chrisbatt/wordpress.com

http://www.digital-futures.org

http://www.digital-futures.org





2013 05-27 unc talk

Technology