2014 hautedog magazine media kit
DESCRIPTION
Rates for 2014 print, online and calendar editionTRANSCRIPT
Media Kit2014
C O M M U N I T Y HauteDog: Wet Nose Culture MEDIA KIT2
Fetch! a targeted and loyal community of dog owners with the only local brand speaking specifically to those impacting your bottom line.
C O M M U N I T Y
Partner with HauteDog, and your marketing message will reach one of the fastest-growing demographics in America. We offer more than just a brand…we represent a lifestyle. We've reformatted our publishing to better serve the community. For 2012 and beyond, we will publish two editions, instead of four, as in previous years. The first is SPRING - The Ultimate Guide for Austin Area Dog Lovers; and in the FALL we'll present the HauteDog calendar with a pullout magazine-style insert and Bark Bucks coupons.
W H Y A D V E R T I S E ?Our Readers Are Your Potential Customers. Since 2009 our readers have subscribed, and picked up the magazine at our partner locations because they enjoy the quality, embrace the local focus, and also know we deliver reliable information and great resources specific to their interests.
You Get a Loyal, Engaged Community of Dog Lovers. We speak to this loyal community of dog lovers through timely editorial, a robust website, social media, contests and events.
Quality.We are the Greater Austin area’s only dog-centric publication delivering informative, interesting and fresh articles presented in an eye-catching design, and showcased in a full size, full color format. We also are proud to partner with local award-winning photographers. Lasting Impact. HauteDog magazine isn’t thrown away at the end of the day, the week or the month. Our readers keep it around for future reference and pass it along to friends. They reference the resource pages year round.
We Give Back In 2011, we donated more than $12,000 to non-profits via advertising space and in-kind product donations.
M A K E H A U T E D O G M A G A Z I N E Y O U R F A I T H F U L C O M P A N I O N
MEDIA KIT2 2 0 1 4 T U G - H a u t e D o g M a g a z i n e
In the past 5 years, HauteDog magazine has gifted back to the community over $20,000 in advertising, silent auction donations and free promotional pages for non-profits as well as our time as a non-paid volunteer staff.
"We just got our first dog, and the information that we found in your magazine helped us tremendously as we sourced local service providers. The Fido-Friendly food spots and the pages with the Rescue Groups listed gave us a roadmap to enjoy the community with Majek (our dog)and gift back our time as well. " - JC and Bev Kelley
"Simply put.. the best collection of info for any local dog owner. EVERY city should have "The Ultimate Guide" with all of the listing and dog park info in one spot. We keep it in the car and use the online edition too, which I have shared will all of my dog- friends!. Well done!!" - Camron Guiterrez
Partner with HauteDog
3MEDIA KIT 2 0 1 4 T U G - H a u t e D o g M a g a z i n e
Austin canine central 706 Brentwood st. Austin 78752 (512) 458-8800 austincaninecentral.comAustin Pet Ranch 14425 FM 1826 Austin 78737 (512) 301-2279 austinpetranch.comBark ’n Purr Pet center 4604 Burnet Rd. Austin 78756 (512) 452-3883 barknpurr.comBark Place Boutique 10612 Lord Derby Dr. Austin 78748 (512) 382-1755 barkplaceboutique.comBarking hound Village 412 Josephine st. Austin 78704 (512) 477-DoGs barkinghoundvillagetexas.comBed and Biscuit Kennel 6004 city Park Rd. Austin 78730 (512) 343-0723 bedandbiscuit.orgBobbi colorado canine camp 8929 hwy 290 West Austin 78736 (512) 288-6928 coloradoscaninecamp.comBuddy's chance 5501 north Lamar Blvd. Austin 78751 (512) 636-3793 buddyschance.comcallahan's General store 501 Bastrop hwy Austin 78741 (512) 385-3452 callahansgeneralstore.comcrackerdog 8907 Bldg. F Bee caves Rd. Austin 78746 (512) 263-1114 crackerdogcare.comDog camp 20200 W. FM 150 Driftwood 78619 (512) 858-9227 dogcamp.netDoggie Deli and spa 2051 cypress creek Rd. suite G ceder Park 78613 (512) 249-8300 doggiedeliandspa.comDoggy Day out Kennel and Daycare 20113 Keilman Ln. Pflugerville 78660 (512) 251-3009 doggydayout.comFetch 3636 Bee cave Rd., ste. 107 Austin 78746 (512) 306-9466 yourdogwilldigit.comGroomingdales of Austin 1108 W Koenig Ln. Austin 78756 (512) 524-1484 groomingdalesofaustin.comGroovy Dog Bakery 4477 s. Lamar Blvd. #580 Austin 78745 (512) 891-7333 groovydog.comhappy Tails café Dog Bakery and Boutique 3200 Jones Rd. Austin 78745 (512) 343-6238 happytailscafe.com
Just For Pets 3616 Far West Blvd. Austin 78737 (512) 342-2220 justforpetsaustin.comLee Mannix center for caninie Behavior 6901 old Bee caves Rr. Austin 78735 (512) 371-3647 lmccb.com
Lofty Dog 403 W. 2nd st. Austin 78701 (512) 476-5050 austinloftydog.comMud Puppies 12233 FM 620 n., ste. 110-A Austin 78750 (512) 249.2498 mud-puppies.comolive Green Dog 8705 shoal creek Blvd, #203 Austin 78757 (512) 323-6484 olivegreendog.comPerfect Pooch Mobile Grooming (512) 680-4952 perfectpoochgrooming.comRoar 201 e 5th st, ste. 107 Austin 78701 (512) 474-7627 roar-roar.com
name Address city Zip Phone Website
Microchips should last a lifetime and do not need to be replaced or charged. In the rare occasion that the chip migrates away from your dog’s shoulder blades, a scanner should be able to pick up the signals from anywhere in the body. Most veterinary clinics and pet shelters have a scanner for immediate identification. An annual visit to your vet to check that the microchip is still functioning, and making sure your contact information is always current are also highly recommended.
A study of more than 7,700 stray animals at animal shelters showed that dogs without microchips were returned to their owners 21.9% of the time, whereas microchipped dogs were returned to their owners 52.2% of the time. cats without microchips were reunited with their owners only 1.8% of the time, whereas microchipped cats went back home 38.5% of the time. (Lord et al, JAVMA, July 15, 2009)
often times a stray pet will be colleted by a good samaritan and taken to a veterinarian’s office for a ‘scan’ to locate a microchip and then the vet’s office can notify the owner. n
An annual visit to your
vet to check that your
pet’s microchip is still functioning,
and making sure your
contact information is
always current are also
highly recommended.
HauteDog Wet Nose Culture MEDIA KITT . U . G . S P R I N G 2 0 1 24
A look inside T.U.G...
PARKS & EVENTS
IN THIS SECTION:
AREA DOG PARKS
ANNUAL EVENTS
NATIIONAL CAMPAIHNS
TEXT .....
ACTIVE DOG
SECTIONS FOR:FIDO-FRIEDNLYWELLNESS PARKS & EVENTSSERVICESSHOPPINGCOMMUNITY'CITY' PAGES FOR LOCAL AREA OUTREACH
BUSINESS NAMEYour advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.
Graphic block is 3.375 x 2"
FIDO-FRIEDNLYBUSINESS NAMEYour advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.
Graphic block is 3.375 x 2"
BUSINESS NAMEYour advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.
Graphic block is 3.375 x 2"
BUSINESS NAMEYour advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.
Graphic block is 3.375 x 2"
BUSINESS NAMEYour advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.
Graphic block is 3.375 x 2"
BUSINESS NAMEYour advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.
Graphic block is 3.375 x 2"
GOOD DOG
SERVICESIN THIS SECTION: Training GroomersBoarding & DaycareSitters & WalkersAgility
Who doesn't love a well-mannered dog? The following pages offer insight and professional resources for obedience and beahvior training, as well as info and listings for keeping your dog active, social, shiny and well-cared for when you're away.
2 0 1 5 C A L E N D A R4
Bark B
ucks
20% off PetDental Cleaning
Valid at all Austin VCA Animal Hospitals. Book your apt today!
www.hautedogmagazine.com 5MEDIA KIT 2 0 1 3 C A L E N D A R
SECTIONS FOR:FIDO-FRIEDNLYWELLNESS PARKS & EVENTSSERVICESSHOPPINGCOMMUNITY'CITY' PAGES FOR LOCAL AREA OUTREACH
Phot
os -
ww
w.n
icol
emla
karp
hoto
grap
hy.c
om
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Yappy Hour 6:30-7:30pm
12912 Hill Country Galleria, Suite F-155Austin, TX 78738 512-402-9663 www.dogadillo.com
9
21
Tentative Date: Please check
our website for updated
information!
Bark B
ucks
20% OFF your total purchase (Excludes food and sale items)
Expires 12/31/2012
2013 CalendarCUSTOMIZE YOUR MONTH & BARK BUCKS COUPON
BARK BUCKS
BACK COVER
PLUS! LISTING PAGES, DOG PARKS, CPR, EMERGENCY & LOCAL HOTLINE INFO AND LOCAL EVENTS.
2015 CALENDAR
JULY 2013SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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www.hautedogmagazine.com
Independence Day
A Celebration of Austin’s Dog Community
2013 Calendar
R
Strategic Marketing, Research, and Representationfor the Sign & Graphics Marketplace
Susan [email protected] 512-590-1659
Suggested Retail $9.95Bark Bucks Total Savings-Value (min.) $200.00
Published by
www.bluedogginnovation.com
Front Cover Image: Rebecca Gannon “Lala”
Calendar © 2012 Bluedogg Innovation . Printed in the USA.All rights reserved. Used by permission. No part of this calednar may be copied or reproduced.
© copyright Nicole Mlakar / nicolemlakarphotography.com
an event for every breed of dog owner.
PETS WELCOME!w w w . w i n d s o r c o m m u n i t i e s . c o m / a u s t i n
P e t P h o t o s b y : R e n e L e g o
PETS WELCOME!w w w . w i n d s o r c o m m u n i t i e s . c o m / a u s t i n
P e t P h o t o s b y : R e n e L e g o
A Celebration of Austin’s
PETS WELCOME!PETS WELCOME!
SEPTEMBER 2013SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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October '13
www.hautedogmagazine.comwww.windsorcommunities.com/austin
“You and your pet will enjoy living at Windsor!”
SM
2014 newHAUTEDOGWorking file 32 pg Cal.indd 18 1/14/2014 8:58:42 AM
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www.hautedogmagazine.com
Independence Day
austindogparks.org
Outre
ach
Education
Fund Raising
Park Adoption
2014 newHAUTEDOGWorking file 32 pg Cal.indd 19 1/14/2014 8:58:44 AM
A Celebration of Austin’s Dog Community
2014 CalendarR
Strategic Marketing, Research, and Representationfor the Sign & Graphics Marketplace
Susan [email protected] 512-590-1659
Suggested Retail $9.95www.bluedogginnovation.com
Front Cover Image: Rebecca Gannon “Jameson”
Calendar © 2013 Bluedogg Innovation . Printed in the USA.All rights reserved. Used by permission. No part of this calendar may be copied or reproduced.
www.hautedogmagazine.com
www.hautedogmagazine.com
Labor Day
First Day of Fall
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“You and your pet will enjoy living at Windsor!”“You and your pet will enjoy living at Windsor!”www.windsorcommunities.com/austin
windor calednar ad.indd 1 1/14/2014 7:21:58 AM
windor calednar ad.indd 1 1/14/2014 7:21:58 AM
Berri - Morning Cup PupPhoto by Rebecca Gannon
Jameson - Irish SpringPhoto by Rebecca Gannon
701 Capital of Texas Hwy S., D450 • Austin, TX 78746 ph 512.329.WOOF (9663)
[email protected] facebook.com/WoofGangBakeryWestlake
www.WoofGangBakery.com
Stop in and say “Howdy” to Stevie
Store Mascot & Official Taste-tester
WESTLAKE
701 Capital of Texas Hwy S., D450 • Austin, TX 78746 ph 512.329.WOOF (9663)
[email protected] facebook.com/WoofGangBakeryWestlake
www.WoofGangBakery.com
Stop in and say “Howdy” to Stevie
Store Mascot & Official Taste-tester
WESTLAKE
an event for every breed of dog owner.
© Copyright Nicole Mlakar / nicolemlakarphotography.com© Copyright David Gantt / davidganttphotography.com
I SILVErMUZZLES
Lucy (Old Soul) - age 14Adopted at Age 10
Photo: Tonya Schabackerwww.tonyapetphotography.com
2014 newHAUTEDOGWorking file 32 pg Cal.indd 321/14/2014 8:59:08 AM
SPRING 2012
10$ 4.95 US SPRING 2012
Area-Wide Dog Resources
Dog Parks & Events
Wellness & Care
Service Providers
Shopping
Fido Friendly Listings
Community Outreach
hautedogmagazine.com
®
53HauteDog Wet Nose CultureMEDIA KIT D I S T R I B U T I O N
DISTRIBUTION Currently HauteDog magazine can be found in over 50 select locations throughout our area. We don’t broad base distribute, but rather provide complimentary copies for our advertising partners to share with their clients and customers. Free distribution is also available at local shelters, rescue and care organizations and at events year round.
To ensure you don’t miss a copy, or want home-delivery, we offer subscription services via our website. Chances are we’ll wind up on a coffee table in a living room near you!
The Ultimate Guide will also be available at local dog-friendly hotels, the airport, and the Austin Area Convention and Visitor’s Bureau.
Advertising partners will receive up to 200 copies for distribution throughout the year. The 2013 Calendar will be on sale in retail locations througout the area, and all advertising participants will receive free copies for retail or gifting.
A complete list of retail locations will be posted online later in the year.
DELIVERY:SPRING 2012PRINT RUN = 12 - 15,000
DELIVERY:FALL 2012PRINT RUN = 6,000+
2013 EDITION
MEDIA KIT 2 0 1 4 T U G - H a u t e D o g M a g a z i n e
PRINT RUN: 6,000SPRING 2014
PRINT RUN: 2,500DELIVERY: FALL 2014
2015
PLUS ONLINE DIGITAL EDITIONWITH LIVE LINKS!
100
hautedogmagazine.com
12
$ 4.95 US SUMMER 2013
2013
®
Fido-Friendly Listings Fido-Friendly Listings Dog Parks / Wellness & Care
Dog Parks / Wellness & CareShopping & Events / Shopping & Events / Service Providers
Service Providers Rescue & AdoptionRescue & Adoption
®
2014
R
2014 newHAUTEDOGWorking file 32 pg Cal.indd 1 1/14/2014 8:57:45 AM
PREMIUM PACKAGE
Full-Page PrintAdvertisement
Month Sponsorfor 2013 Calendar
Receive FREE:3 months online ad1 yr enhanced logo listing on website.
SELECT MENU
3X Full-PageAdvertisers Select any 3 items from the green value menu.
2X Full-PageAdvertisersSelect 1 item from the green value menu.
6X SOURCE: Advertisers Select any 2 items from the green value menu.
(Or equivalent in fractional advertising.)
RATES
HAUTEDOG MAGAZINE
ULTIMATE RESOURCE GUIDE - FULL PAGE VALUE
ULTIMATE RESOURCE GUIDE -HALF PAGE VALUE
ULTIMATE RESOURCE GUIDE -QUARTER PAGE VALUE $5,000
ULTIMATE RESOURCE GUIDE -EIGHTH PAGE VALUE $5,000
RATES
2013 CALENDAR
Advertising reprint $500(1,000 reprints of any one-page advertisement.)
BIGPICTURE.NET VALUEStandard Size Banner Advertising up to $2,250Buy three months of any standard size banner advertising on
PREMIUM MENU SELECT MENU
PREMIUM MENU SELECT MENU
6 2 0 1 3 T U G - H a u t e D o g M a g a z i n e
PREMIUM PACKAGE
Full-Page PrintAdvertisement
Month Sponsorfor 2013 CalendarReceive FREE:
- 1 yr enhanced logo listing on website
- $150 gift towards the purchase of any promo items shown on insert.
- One 2' x 6' color banner
SELECT MENU
Half & Quarter-Page Advertisers Receive FREE:
- 1 yr enhanced logo listing on website
- $ 50 gift towards the purchase of any promo items shown on insert.
- One 2' x 6' color banner
RATES
HAUTEDOG MAGAZINE - T.U.G.
THE ULTIMATE GUIDE - FULL PAGE*$ 1050
THE ULTIMATE GUIDE -HALF PAGE $ 600
THE ULTIMATE GUIDE -QUARTER PAGE $ 340
THE ULTIMATE GUIDE - SIXTH PAGE RESOURCE LISTING $ 290
RATES
2013 CALENDAR
COVER SPONSOR W/ MONTH OF CHOICE*$ 2500
MONTH SPONSOR* $ 1200
BARK BUCKS COUPON
$ 300 / 200 WITH ANY T.U.G. PURCHASE
CALENDAR LISTING UPGRADE
$ 100 / ADD-ON TO SIXTH PG RESOURCE LISTING ONLY
PREMIUM MENU SELECT MENU
HauteDog Wet Nose Culture MEDIA KITR A T E S6
VALUE MENU
(INCLUDES BB COUPON + 200 CALENDARS)
ALL CALENDAR SPONSORS & ADVERTISERS WILL RECEIVE FREE CALENDARS BASED UPON PURCHASE LEVEL.
(INCLUDES BB COUPON + 100 CALENDARS)
(+ 20 CALENDARS)
(+ 10 CALENDARS)VALUE MENU
Resource Listing or Bark Buck Advertisers Receive FREE:
- One 2 'x 6' color banner
* PREMIUM COVER POSITIONS FOR T.U.G. WILL BE AVAILABLE ON A LIMITED BASIS WITH A 15%
UPCHARGE. ONLY ONE COVER SPONSOR POSITION IS AVAILABLE FOR THE 2013 CALENDAR.
SPECIAL PROGRAMS, OR SPONSORSHIPS CAN BE QUOTED BY REQUEST.
Increased FREE visibility for display advertisers in the SERVICESand DOG-FRIENDLY sections on www.hautedogmagazine.com!
a program for EVERY budget ...
[email protected] / 512-590-1655 or [email protected] / 512-590-1659
TWO Print Editions - both offering a full year's worth of exposure.Advertising opportunties starting at less than a dollar a day.
350
375 INCLUDES WEB LISTING AND LINK & 20 CALENDARS
2015
2015
PREMIUM PACKAGE
Full-Page PrintAdvertisement
Month Sponsorfor 2013 CalendarReceive FREE:
- 1 yr enhanced logo listing on website
- $150 gift towards the purchase of any promo items shown on insert.
- One 2' x 6' color banner
SELECT MENU
Half & Quarter-Page Advertisers Receive FREE:
- 1 yr enhanced logo listing on website
- $ 50 gift towards the purchase of any promo items shown on insert.
- One 2' x 6' color banner
RATES
HAUTEDOG MAGAZINE - T.U.G.
THE ULTIMATE GUIDE - FULL PAGE*$ 1050
THE ULTIMATE GUIDE -HALF PAGE $ 600
THE ULTIMATE GUIDE -QUARTER PAGE $ 340
THE ULTIMATE GUIDE - SIXTH PAGE RESOURCE LISTING $ 290
RATES
2013 CALENDAR
COVER SPONSOR W/ MONTH OF CHOICE*$ 2500
MONTH SPONSOR* $ 1200
BARK BUCKS COUPON
$ 300 / 200 WITH ANY T.U.G. PURCHASE
CALENDAR LISTING UPGRADE
$ 100 / ADD-ON TO SIXTH PG RESOURCE LISTING ONLY
PREMIUM MENU SELECT MENU
HauteDog Wet Nose Culture MEDIA KITR A T E S6
VALUE MENU
(INCLUDES BB COUPON + 200 CALENDARS)
ALL CALENDAR SPONSORS & ADVERTISERS WILL RECEIVE FREE CALENDARS BASED UPON PURCHASE LEVEL.
(INCLUDES BB COUPON + 100 CALENDARS)
(+ 20 CALENDARS)
(+ 10 CALENDARS)VALUE MENU
Resource Listing or Bark Buck Advertisers Receive FREE:
- One 2 'x 6' color banner
* PREMIUM COVER POSITIONS FOR T.U.G. WILL BE AVAILABLE ON A LIMITED BASIS WITH A 15%
UPCHARGE. ONLY ONE COVER SPONSOR POSITION IS AVAILABLE FOR THE 2013 CALENDAR.
SPECIAL PROGRAMS, OR SPONSORSHIPS CAN BE QUOTED BY REQUEST.
Increased FREE visibility for display advertisers in the SERVICESand DOG-FRIENDLY sections on www.hautedogmagazine.com!
a program for EVERY budget ...
[email protected] / 512-590-1655 or [email protected] / 512-590-1659
TWO Print Editions - both offering a full year's worth of exposure.Advertising opportunties starting at less than a dollar a day.
2015
HauteDog magazine is printed on web offset presses and is perfect bound. All display advertising rates are based upon the client or agency furnishing compliant digital files and a SWOP certified color proof. Furnished materials should be manufactured in accordance with SWOP standards. Information on SWOP can be found at www.swop.org.
Digital File Submission ProceduresAcceptable File Formats: EPS, TIFF or PDF-X1a• No application files, only the above file formats.• All images used in design must be 300 DPI, all color images must be CMYK. No LZW or JPEG compression can be used. • All Macintosh and PC Illustrator files should be saved as Illustra tor EPS files with fonts changed to curves and images embedded.• Photoshop files must be saved as either EPS or TIFF files.• Ad materials received via CD must be accompanied by a position proof and disk directory.
Film Submission ProceduresWe work in a digital environment, so pls e-mail files less than 10MB, and use YouSendIt.com for larger fiels
Proofs of Ads for Color GuideWe suggest that all ad material should be accompanied by a certified SWOP proof for color and special ink matching. Advertis-ers who do not send SWOP proofs take responsibility for the final printed product. For black-and-white ads, a position proof of the ad is suitable. Despite all efforts to ensure quality, the magazine is still subject to occasional color variation that occurs within stan-dard manufacturing tolerances.
SOURCE:You provide the information, we design the ad. Send us your product shot as a digital file (digital pictures need to be 300 DPI and sized to 3.25 x 2.5 in.) and up to 100 words of ad copy, which includes your contact information. We produce your four-color ad to a finished size of 3.675 x 4.5 in. using our standard SOURCE fonts and format. Pre-designed ads are not accepted for this advertising venue.Additional charges for ad production, color proofs or alteration services will be based upon current labor and material rates.
Where to Send Materials: [email protected] Phone: 512-891-6232
If you have any questions, please call 512-891-6232
Display Advertising Live Area:Trim = 8” X 10.875”
Live matter (text and any graphics that should not trim) must be ¼ in. from the trim.
Bleed: At least 1/8 in. bleed over trim on all sides.
Spreads: Live matter must be at least 3/8 in. from gutter.
All Display advetisers receive complementary Resource Lsitings online w logo. & link.
7” X 4.875”
3.25” X 2.3125”
4.5625” X 10”
8” X 10.875”(If ad bleeds, add .125” beyond trim
on all sides.)
3.25” X 4.875”
3.25” X 10”
2013 Calendar Format is Full Color, 11 x 11” folded, saddle stiched, and drilled for display.
Month Sponsor to provide art for 11 x 11 top page. Logo website, and misc contact info on bottom of page.
“Bark Bucks” double-sidedDeals, Offers, Purchase incentivesSize = 3” X 2.25” (DS)Cut lines run between rows.
Calendar top page photo
11” x 11”(Bleeds, add .125”
beyond trim on all sides.)
HauteDog Bark Bucks
Deals & Offers3” x 2.25”
(Full Color andDouble-Sided)
Magazine & Calendar Specs for 2012-13
FULL PAGE
1 /2 PAGE (H)
1 /2 (V) 1 /4 (V)
1 /8 (H)
online resource guide A D V E R T I S I N Gwww.hautedogmagazine.com
JR. LEADERBOARD BANNERSLeaderboard banner ads are run-of-site and appear at the top of the landing page. Your banner gets prime viewing position.$300/month (634 x 80 pixels)
BANNER AD BOXBanner box ads are run-of-site and appear in the rihgt hand column of the website, and are seen on all pages.$125/month (300 x 250 pixels)
SPONSORED LINKS Sponsored Links appear on every page in the site and include a hyperlink with a single line of descriptive text (approximately 75 characters maximum). Sponsored links can link to any Internet website or e-mail. $100/month
EXCLUSIVE CONTENT SPONSORSHIPGain maximum visibility with our premier online marketing package. Key industry news, product, or event announcements may be featured with custom specs, run dates, links and promotion. Custom rates will vary per project.
web / online A D V E R T I S I N G
Increased FREE visibility for display advertisers!
Advertisers in T.U.G. will benefit with an automatic upgrade to a “featured” logo listing status within the "SERVICES" and "DOG FRIENDLY" sections on the website for duration of the contract.
LOGO LISTING - ONLINE ONLYNon-advertisers can be listed within some of the most popular pages on the site for a nominal annual fee. Logo, web link, and company info are viewable at the top of the page on all related categories. May select up to three categories.$160 year
TEXT LISTING - ONLINE ONLYNon-advertisers can also be listed with a two line text listing and link, for just pennies a day. May select up to three categories.$100 year
Note : Non-advertisers may or may not also be repesented with a 2-line text listing as space allows. (No link)
face{bark} P R O M O T I O N S
weekly{wiggle} ONLINE ADOPTION LINK
RESCUE & SHELTER CONNECTIONEach week, we will feature a
local dog looking for a
foreve home. This spot
is free to the shelter
and rescue partners,
but may be sponsored
by any individual or
business for one month
at a time. Sponsor will
receive regonition, and link to
site of choice, in addition to the adoption link.
$ 60 per month
www.hautedogmagazine.com 7MEDIA KIT O N L I N E / S O C I A L
" Hey... got news
to share?LIKEus! "
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HauteDog magazine is printed on web offset presses and is per-fect bound. All display advertising rates are based upon the client or agency furnishing compliant digital files and a SWOP certified color proof. Furnished materials should be manufactured in accor-dance with SWOP standards. Information on SWOP can be found at www.swop.org.
Digital File Submission ProceduresAcceptable File Formats: EPS, TIFF or PDF-X1a• No application files, only the above file formats.• All images used in design must be 300 DPI, all color images must be CMYK. No LZW or JPEG compression can be used.
• All Macintosh and PC Illustrator files should be saved as Illustrator EPS files with fonts changed to curves and images embedded.• Photoshop files must be saved as either EPS or TIFF files.
Ad files larger than 3 MB should be send via You Send It or Drop Box.
RESOURCE LISTINGS: Size is 4.25 Tall x 2” wide Vert. layout
Where to Send Materials: [email protected]
If you have any questions, please call 512-891-6232 / Published by Bluedogg Innovation: Marketing & Media
Display Advertising Live Area:Trim = 8.25” X 10.75”
Live matter (text and any graphics that should not trim) must be ¼ in. from the trim.
Bleed: At least 1/8 in. bleed over trim on all sides.
Spreads: Live matter must be at least 3/8 in. from gutter.
All Display advetisers receive complementary Resource Listings online w/ logo & link.
7.25” X 4.875”
3.25” X 2.3125”
4.5625” X 10”
8”.25 X 10.75”(If ad bleeds, add .125” beyond trim
on all sides.)
3.5” X 4.875”
3.5” X 10”
2015 Calendar Format is Full Color, 11 x 11” folded, saddle stiched, and drilled for display.
Month Sponsor to provide art for 11 x 11 top page. Logo website, and misc contact info on bottom of page.
“Bark Bucks” double-sidedDeals, Offers, Purchase incentivesSize = 3” X 2.25” (DS)Cut lines run between rows.
Calendar top page photo
8.5 x 8.5”(Bleeds, add .125”
beyond trim on all sides.)
HauteDog Bark Bucks
Deals & Offers4” x 1.75”
(Full Color andDouble-Sided)
Magazine & Calendar Specs for 2014-15
FULL PAGE
1 /2 PAGE (H)
1 /2 (V) 1 /4 (V)