3 methods to enable a socially savvy sales force€¦ · 3 methods to enable a socially savvy sales...
TRANSCRIPT
3 Methods to Enable a Socially Savvy Sales Force
Social Selling 101 Framework
Who’s Your Favorite Creator?
Frustrated | Confused | Impatient
Teach when Customers are Learning
Marketing in the Driver's Seat | Buyers Want Information not Sales Conversations.
Agenda
Agenda
Warm Up
What is Social Selling?
The Framework for Success
Social Selling Framework
What is Social Selling?
What is Social Selling?
Leveraging insights to establish a more genuine and authentic
relationship and drive engagement through compelling, relevant and
timely content.
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Social Selling Framework
1.) Governance
Goal Setting Critical to Success
Documented Content Marketing Strategy
1. Who’s the target?2. What’s delivered?3. Outcome for the Audience?
Related to, not About
2.) Insights
Sourcing Insights with Tools
3.) Engagement
InMail is NOT Social Selling!
Drive Visibility to Your Profile
Which Social Network Should We Use?
[INSERT] Visible and Add Value with Video
Transformation in 7 Steps
1. Goals and Strategy
2. Content Marketing Mission Statement (Persona)
3. Consistent Theme (Related to and NEVER About)
4. Asset(s) and Channel(s)
5. Make an Appointment with Audience
6. Schedule/Share/Repurpose
7. Measure and Mine the Engagement
Which One Are You?
Key Takeaways
Thank You!
Jeff Leo Herrmann
@JeffLHerrmann