5 hacks to acquire new customers using local seo
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Struggling to acquire New Local SEO Clients??
If your answer is - YES, then trust me:
You are leaving a LOT OF MONEY on the table.
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But, Don’t Worry!
These 5 ways will open the gates for you to acquire
NEW LOCAL SEO CLIENTS
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1) IN YOUR BLOOD….
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Sounds dramatic??
I know, it is :D
You spend countless hours looking for clients in the furthest, darkest corners of the internet. Why not take a break from the screen and get involved in the community?
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There are 100s of potential Local SEO leads connected to you through your friends and family.
Here’s a great story James (the original writer of the post) has to share:
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“A Dentist in a small town in England told his Hairdresser about his business, gave her a free teeth whitening because she gave ‘such a great haircut’ and always tipped her a little extra. You know what happened? She told all of her clients about his practice and the nice thing he’d done, and he had more referral clients than he knew what to do with.”
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Think of all the people that you can connect with:
● Relatives● Friends● Barbers/Hairdressers / Dentist / Doctors
There is always someone in your community you can connect with.
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2) LOCAL BUSINESS DIRECTORIES
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Every region – be it a county, a city a municipality or anything else – has a business forum or group. A place where businesses can come together online and share ideas, connect and work in a community.
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You can find this one of these searches (or a variation of):
● Area + business forum
● Area + business community
● Area + business directory
This is what I get for my local area - Bangalore (Next slide)
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This way, you get access to their sites. So you can highlight problems and create a tailored value proposition for them and their site.
You can even offer a “Free Website Audit Report” so they themselves can see where they need to improve.
High chances of conversion for sure :)
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3) TRADE SHOWS
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Companies generally look for “online only” SEO clients. You know, those companies that make all their profits online through sales or services.
But there’s a whole world of people who conduct their business in the real world that still need SEO results.
And, you’re missing out on them.
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4) YOUR CLIENTS AND EMPLOYEES
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Referrals are a really simple way to generate SEO client leads and build your authority. Because, you don’t have to have a big reputation to get clients in.
Think of it this way:
You might like Pizza Hut’s Pizza. Heck, you might love it. But when someone recommends that local Pizza outlet down the road to you, you still want to go and check it out because it’s got a seal of approval.
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Here’s what Arsen Rabinovich of TopHatRank had to say
about using referrals to build his agency.
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5) CONNECT WITH DESIGN AGENCIES
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This might seem a little against the grain, but wait.
When a client comes to a Design Agency they’re normally instigating a new marketing campaign. They want a new look, a new feel or to change their strategy in some way. This is the perfect opportunity to start offering your SEO services in collaboration.
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Partnerships with design agencies is the perfect way to share this love and send business your way.
And, you can send design work their way. It’s a win for you, a win for them and a win for the client.