5 social media donts
TRANSCRIPT
If you're looking to get people's
attention then social media
marketing is where it's at. As
one would expect there is no
shortage of online tips
detailing how to optimize your
online marketing with social
media. However, there isn't
always enough attention given
to bad tactics.
Have no fear; we've put
together a list of 5 social media
activities that you should stay
away from.
Getting a Direct Message from
a friend or contact is looked
forward to, but that's because
it is expected to be unique and
intentional. Auto DMs give the
same promotional, spammy
feel that turned people away
from subscriber list emails.
Instead of setting up an
automated direct messenger,
select a few key individuals
and send them messages that
you've written specifically for
them.
LinkedIn is an environment
built on professional
connection and
collaboration. By adding
someone to your email list
not only have you violated
LinkedIn's terms, but you
have also abused that
individual's trust. Instead,
use LinkedIn the way it was
intended for, and connect
with them directly.
While there are a lot of
different tactics out there for
growing your Instagram
followers, you should not
include automated comments
as one of those tactics. People
will catch on that you're using
automated comments and it
will create a bad brand image.
Instead, put in the work
required to build content
people want and to grow your
followers organically.
Facebook groups can be a
great online marketing tactic
for building a community
around a specific interest.
However, if you are adding
people without their
knowledge or permission, then
you will end up with a
community of people who are
not interested or invested and
that will negatively impact
those who are.
This online marketing tactic is
used because it is likely to
gain some attention since
everyone tagged will get a
notification. However, by using
this method you are more
likely to create negative
impressions than you do
conversions. If you are going
to tag, make sure it's about
them and not about your
product or service.
While there will always be
online marketing tactics
that create attention, it's
important to be
considerate. Social media
marketing is all about
building for the long term.
Be willing to put in the
hard work, learn your
audience, and create
content they will enjoy.
While there will always beonline marketing tactics thatcreate attention, it's importantto be considerate. Social mediamarketing is all about buildingfor the long term. Be willing toput in the hard work, learnyour audience, and createcontent they will enjoy.
Ingrid Griffin, Internet Marketing
Consultant. Blue Dress®
Marketing, an Internet Marketing
Company headquartered in
Knoxville, TN. Internet Marketing
Developed, Implemented and
Managed to Full Circle! Organic
Internet Search Engine Guru. Turn
Key Internet Optimization
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