6 fiorito carla - etourism summit · 10/6/2016 · partnerships in 2017. top 3 takeaways...
TRANSCRIPT
INTRODUCTIONS
Carla FioritoInternational Marketing Manager
Strategy•Hired Agency solely focused on consumer• Rethink and relaunch Spanish Visit Houston brand• Create “pillars” to focus marketing efforts• Influencer FAM• Take Houston to Mexico
Objectives• Inspire young audience to visit Houston again• Refresh view of Houston for Mexico market• Create digital awareness and branding for Houston• Create genuine, organic content
Edna Monroy89,400 Followers and Fans
Gonzalo Garcia Vivanco374,000 Followers and Fans
Danielle Clyde536,000 Followers and Fans
David CorduaLocal Chef, Cordua Restaurants
Gonzo247Local Artist, Aerosol Warfare
Results
• Influencer FAM Trip resulted in around 13,500000 impressions over 3 days•Added value press coverage of over $125,000USD• Twitter activity through the roof•Have successfully rebranded as Hola Houston• Looking to continue and grow influencer
partnerships in 2017
Top 3 Takeaways• Research the influencers to make sure they fit your
brand and who you want to reach• Let go and Let influence• Take your brand with you to the market you are
targeting
THANK YOULets Stay in Touch!
Email / [email protected]
Office701 Avenida de las AmericasHouston, TX,, 77010
George R. Brown1001 Avenida De Las AmericasHouston, TX 77010
Our Phone713-853-8324