A DAY IN THE LIFE

OF A SOCIAL MEDIA

MANAGERat Explore Minnesota

Caitlin Rick @caitlinrick

Social Media at Explore Minnesota• Social Media Strategist for 3.5 years• New role within Explore Minnesota

with launch of #OnlyinMN campaign• Manage Facebook, Instagram,

Twitter, Pinterest and YouTube• Work with creative agency on social

media strategy and large campaign execution

• Influencer marketing• #OnlyinMN used more than ½ million

times since April 2014

Communications & Marketing

John EdmanCEOandPresident

LeannKispertBrandManager

EricaWackerCommunicationsManager

CaitlinRickSocialMediaStrategist

AlyssaHayesInformationOfficer

LeslieHoughGraphicDesigner

DerekRamthunCo-OpMarketing

JohnSchultzMarketingManager

GloriRantzPartnershipMarketing

6:00 AM Wake up, quick scroll through Twitter, read theSkimm, get ready for the day and drink a cup of coffee

7:15 AM Drive to work & listen to podcasts or radio (Social Pros Podcast, All the Social Ladies)

7:30 AM Arrive at work, check and respond to emails

8:00 AM Schedule content for the day or week, check and respond back to fans and followers

9:00 AM Respond back to fans and followers Instagram and curate #OnlyinMN photos via Chute (update social hub)

10:00 AM Monthly meeting with communications and marketing department

11:00 AM Update next month’s social media content calendar with copy, images and timing or prep for next campaign

12:00 PM Lunch with co-workers or lunch at my desk with a quick walk through the skyways

1:00 PM Write copy for social media ads, upcoming partnership or co-op marketing projects, video production

2:30 PM Check in on existing social posts and respond to emails

3:00 PM Weekly status meeting or monthly analytics meeting with our creative agency

3:30 PM Pull analytics report for team member or campaign

4:00 PM Check email and schedule any other necessary posts (Instagram)

4:30 PM Drive home

5:15 PM “Me” time (run errands, work out, hang out with friends, catch up on DVR)

6:15 PM Make dinner with fiancé and relax

8:45 PM Quick scan of social media feeds

9:00 PM Unwind, read a book and get ready for bed

10:00 PM Go to bed

2:00 PM Search through our social media feeds for unique content to share from users, partners or destinations

Favorite Social Media Tools• Chute: curate #OnlyinMN photos, obtain user permissions and

populate #OnlyinMN social hub• Later app: work around Instagram’s 24 hour rule for stories• InShot app: crop and edit photos for Instagram stories

Prioritizing Social Media Support • Some events or topics get social media

support, some do not• Consumer facing• Does it make sense for our audience?• Content calendar restrictions• Co-op and partnership marketing

opportunities • Industry support and outreach• Fully integrated with PR and marketing

campaigns• Analytics

• How does social media support the overall marketing strategy?

Increase visitor spending utilizing social media• Promote your hashtag everywhere • Incentivize your audience (takeovers, prizes, features)• Say thank you and be social• Influencer marketing

Thank you!

@caitlinrick

cai t l in . r i ck @ s t a t e .m n .u s