6m o s t i m p o r t a n tt r e n d s i n r e t a i l m a r k e t i n g f o r 2 0 1 7

1G r o w i n g m o b i l e p o t e n t i a l

G r o w i n g m o b i l e p o t e n t i a l

According to Smart Ins ight ’ s “D ig i ta l Market ing Trends for2017” report , over 50% of Internet users look for in format ion on mobi le dev ices , 91% of Facebook ’s users use i t on mobi le dev ices , and 90% of the t imespent by users on media i s wi th in appl icat ions .

Al l th is resu l ts in the fact that in 2017 further intensificat ion of market ing act iv i t ies w i l l take p lace based on mobi le so lut ions . Reta i lers wi l l focus the i r sa les s t rateg ies on mobi le dev ices in a manner even more integrated wi th the overa l l customer exper ience.

G r o w i n g m o b i l e p o t e n t i a l

2I n c r e a s e d c a p a b i l i t i e s o f B r i c k - a n d - M o r t a r t y p e s t o r e s

I n c r e a s e d c a p a b i l i t i e s o f B r i c k -a n d - M o r t a r t y p e s t o r e s

Recent sa les t rends show that the s torefronts are an important e lement in the everyday l i fe of consumers - accord ing to eMarketer , 94% of reta i l sa les is generated offline .

6A means for retai lers to increase sales wi l l be effectively combining the advantages of Internet sales with stat ionary sales , which means running and developing two channels of market ing communicat ion and sales act iv i t ies .

I n c r e a s e d c a p a b i l i t i e s o f B r i c k -a n d - M o r t a r t y p e s t o r e s

1According to present t rends , a customer first examines the product on a website and then sees i t , touches i t and buys i t in a stat ionary store .

I n c r e a s e d c a p a b i l i t i e s o f B r i c k -a n d - M o r t a r t y p e s t o r e s

3E v e n m o r e p e r s o n a l i z e d m a r k e t i n g

In 2017 the advert is ing message wi l l be based on even more accurate analys is of data on the target group before i t even h i ts the screen of the se lected customer . The message wi l l a lso be ta i lored to the specific customer, p lace and t ime.

E v e n m o r ep e r s o n a -l i z e d m a r k e t i n g

2According to the Tota l Reta i l 2016 report by PwC, 2017 wi l l br ing the reta i l industry more focus on the indiv idual , as wel l as the i r needs and des i res .

E v e n m o r ep e r s o n a -l i z e d m a r k e t i n g

The Walker Sands "Future of Reta i l 2016” s tudy reports that 7 out of 10 consumers are capable of agreeing to track their behavior in a store and sending mobi le not ificat ions , prov ided that the messages are appropr iate ly ta i lored to them.

E v e n m o r ep e r s o n a -l i z e d m a r k e t i n g

Privacy may const i tute a chal lenge because not a l l customers accept interference with their data. Communicat ion and c lear information about the secur i ty of pr ivacy wi l l be necessary.

E v e n m o r ep e r s o n a -l i z e d m a r k e t i n g

4G r o w i n g s t r e n g t h o f B e a c o n s

3In l ine wi th the expectat ions of Google ’s ana lysts , by the end of 2016, 85% of the top companies operat ing in the reta i l sector dec lared implement ing technolog ies based on the operat ion of beacons .

G r o w i n g s t r e n g t h o f B e a c o n s

According to the B I Inte l l igence report , more than 4.5 mi l l ion beacons w i l l be act ive by the end of 2018, of which 3 .5 mi l l ion wi l l be used in the reta i l industry .

G r o w i n g s t r e n g t h o f B e a c o n s

Brands wi l l in tens i fy the use of beacons , i .a . for the purpose of implement ing advert is ing campaigns , fac i l i tat ing gett ing around publ ic bui ld ings or analyz ing customer act iv i t ies based on offline behav iors .

G r o w i n g s t r e n g t h o f B e a c o n s

5M o b i l e r e m a r k e t i n g w i t h i n t h e f r a m e s o f t h e o m n i c h a n n e l s t r a t e g y

In 2017, further development of mobi le remarket ing and reinforcement of i ts omnichannel strategy wi l l take place i .a . due to the effect iveness of reaching customers – at the end of 2016 only 0 .3% of mobi le device owners would use advert is ing b locking software (Deloi t te , TMT Predict ions 2016) .

M o b i l e r e m a r k e t i n g w i t h i n t h e f r a m e s o f t h e o m n i c h a n n e l s t r a t e g y

4The poss ib i l i ty of sending personal ized messages establ ishing a route through the store or a dedicated promot ional offer to the user 's phone wi l l prov ide an exce l lent form of communicat ion wi th prospect ive and ex is t ing customers .

M o b i l e r e m a r k e t i n g w i t h i n t h e f r a m e s o f t h e o m n i c h a n n e l s t r a t e g y

Furthermore, mobile remarketing wil l go a step further and evolve into smart remarket ing , enabl ing to send personal ized push messages or via the GDN network in real t ime, tai lored to the present behavior of the customer in the store or at the end of the vis it with a message encouraging to vis it again.

M o b i l e r e m a r k e t i n g w i t h i n t h e f r a m e s o f t h e o m n i c h a n n e l s t r a t e g y

6O ffl i n e a n a l y t i c s

Further deve lopment of ana lyt ica l technolog ies wi l l prov ide even better ways of knowing the target audience , not on ly in e -commerce but a lso inreta i l sa les .

O ffl i n e a n a l y t i c s

5According to the "Customer Lifecycle Engagement: Imperatives for midsize-to-Large Companies” report by Yesmail Interactive and Gleanster, 86% of marketers agree that improving the qual ity of data on their customers could affect their better segmentation.

O ffl i n e a n a l y t i c s

The data f rom the analys isof customers ’ on l ine t raffic wi l l enable to increase theeffect iveness of other market ing channels ,inc luding prox imitymarket ing .

O ffl i n e a n a l y t i c s

F i n d t h e l a t e s t s t a t i s t i c s a n d f a c t s

a b o u t m a r k e t i n g f o r r e t a i l a t

w w w . c l u i f y . c o mhttps://www.facebook.com/cluifyhttps://www.facebook.com/cluifyhttps://www.facebook.com/cluifyhttps://www.facebook.com/cluifyhttps://www.facebook.com/cluify

https://www.facebook.com/cluify

https://www.facebook.com/cluify

https://www.facebook.com/cluify

https://www.facebook.com/cluify

https://www.facebook.com/cluify

https://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycomhttps://twitter.com/cluifycom

https://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluifyhttps://www.linkedin.com/company/cluify

https://plus.google.com/115650006694872850039https://plus.google.com/115650006694872850039https://plus.google.com/115650006694872850039https://plus.google.com/115650006694872850039https://plus.google.com/115650006694872850039https://plus.google.com/115650006694872850039https://plus.google.com/115650006694872850039https://plus.google.com/115650006694872850039