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2015
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SWOT
1
100(WHO65)10.89
655,90668,507Riddick(1994)
5~10
1
(2005)Bestsy Fay(1992)(2004)
2
(2008)
(1998)(Holloszy, 1997)( Villeneuv, Morrison, Craig, & Schaubel, 1998) (2006)(2003)(2004)
(2001)
3
(2005)
SWOT4P
(1)
(1984)11.05(2005)1
1. 5565
2.
1 2012
175.37
113.15
55.10
29.23
9.34
0.95
347.98
0.04
731.15
23.99%
15.48%
7.54%
4.00%
1.28%
0.13%
47.59%
0.01%
(2)
(3)
(1995)
1
(1)
(2)
(2004)
(3)
(2005)
(4)
(5)
1
Albert Humphrey1960SWOTSWOT
(1) SWOT
SWOT(Strength)(Weakness)(Opportunity)(Threat)2
1.
(1) 15
(2)
(3)
(4)
2.
(1)
(2)
(3)
3.
(1)
(2)
(3)
4.
(1)
(2)
(3)
(4)
(2) SWOT
SOWOSTWT
1. S-O
S-OS-O
(1)
(2)
2. W-O
W-OW-O
(1)
(2)
3. S-T
S-TS-T
(1)
(2)
4. W-T
W-TW-T
(1)
(2)
SWOT2 SWOT
2 SWOT
(Strength)
(Weakness)
1.
2.
3.
4.
1.
2.
3.
(Opportunity)
S-O
W-O
1.
2.
3.
1.
2.
1.
2.
(Threat)
S-T
W-T
1.
2.
3.
4.
1.
2.
1.
2.
(1)
(2)
1. 90%
2. 80%
3. 75%
4. 50%
SWOT4P
(1) 4P-(Product)
(2) 4P-(Price)
(3) 4P-(Place)
(Facebook)
(4) 4P-(Promotion)
YouTube
4
(3)1990
3
(4)
4
(5)
5
(6)
6
7
7
(1)
(2)
(2000)
48
(3)
6%42%11%$16,38522%14%5%3
3
$15,911
$1,061
$113,250
$7,550
$30,900
$2,060
$305,825
$20,388
$37,500
$2,500
$13,500
$900
$516,886
$34,459
(1)
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(2)
(3)
\
CPR
or
8
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4-2
4
482
07-803-6783
60
07-661-3811~5
4
08-799-1284
270
08-736-011
123
08-736-8686
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()
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2015
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30%
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2.
3.
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5.
30%
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2.
3.
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20%
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10%
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10%
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5
2015
Excel