a b testing
TRANSCRIPT
T H E P O W E R O F
A / B
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A B
A / B TESTING;iiiiiiiiiiiii
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A B
diverts a portion of trafic to updates and measures performan ce
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TESTING
exi•sti• ng
A B
diverting a portion of trafic to updates and measuring performance.
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TESTING
A B
diverting a portion of trafic to updates and measuring performance.
ITESTING••••••••••••
••''''''''
A B udpate
div rti ng portion of tr fi to pdateat1d tneasuri11g perfortnan
e.
Updates To Text
Updates To Graphics
Updates To Price
Updates To Code
••••••••••••••••••••••••••••••••••••••••
IF
B
GETSMORE CONVERSIONS
IF
B
GETS
MORE CONVERSIONS
with statistical confidence
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THEN
B
PRODUCESMOREREVENUE
THEN
B
PRODUCESMORE REVENUE
towards projected annual growth
'I
B
IDEA S
R E SU LTS
IDEA S
R E SU LTS
IDEA S
R E SU LTS
AT H EG PO O DR F FI T
/ BexistUinp
gdates .l .l
ddivievetritnsg a ap poortritoionn o of ft rtarfiafic
c oto u uppddataetes aanndd m
meeaasusurirneg performance .
$$$ $$$ $$$$$$$$$$$$$$ $$$ $$$$$$$$$$$$$$
eexi tinng
1.t.l.l MORE
REVENUE
g o Code
A/B TESTIG
dpate
Updates o
TextUpdates o Graphics
Updates o
Price
THENIFI
GES
with statistical confidence
MORE CONVERSIONSPRODUCES
RtowarEds
pSrojected
aLnnuTal
gSrowth
B
ES
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•
AT H EG
P000WDE R F0
FI TA / B
existing
ddivievretritnsg a ap poortritoionn o of ft rtarfiafic
ct oto u uppddataetses aanndd m
meeaasusurirnesg performance .
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
existinngg
MORE
EVENUEexisti
A/B TES
TING
A B udpate
A/B Testing diverts a portio
n of trafi
c to updates
and measures performance.
Updates To Text
Updates To Graphics
Updates To Price
Updates To Code
THENIF I D E A S
GETS
with statistical confidence
MORE CONVERSIONS
PRODUC E
S RtowarEds
pSrojeUcted
aLnnuTal
gSrowth
B
chanOguers sairte sm aarde ea lraeragdl y oenvo ilnvtiunigt.i.o.n...
AT H EG
P000WDE R F0
FI TA / B
MORE
EVENUE
A/B TES
TING
A/B Testing diverts a portio
n of trafi
c to updates
and measures performance.
Updates To Text
Updates To Graphics
THENIF I D E A S
GETS
with statistical confidence
MORE CONVERSIONS
PRODUC E
S RtowarEds
pSrojeUcted
aLnnuTal
gSrowth
hger
e e rer
nv ino 1vtiuni
g o....t.i.
n
existing
ddivievretritnsg a ap poortritoionn o of ft rtarfiafic
ct oto u uppddataetses aanndd m
meeaasusurirnesg performance .
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
existinnggexisti
A B udpate
Updates To Price
Updates To CodeB
nO
us sai
rt
s ma
arde a11
agd1yy
oe
ac a
UPDATES CAN MAXIMIZE PROFITS
•
questions?