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A VIS ION FOR

THE FUTURE OF CARING

2012–2013 COMMUNITY REPORT

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WELL BEYOND

A CENTURY

Download ShelbyFit, the first fitness app for Memphis and Shelby County.

14hospitals and one residential hospice

Educating more than

1,000 future health care professionals at the Baptist College of Health Sciences

More than

14,000 employees

4,500 affiliated physicians

For more information, visit baptistonline.org

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2 a

Telling a Remarkable Story

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Pictures on the Wall

Walk the halls of our corporate office, or look around the lobbies and corri-

dors of Baptist Memorial Hospital-Memphis, and you can’t help but notice

the pieces from our past. You’ll see photos of the hospital, some dating back to our

first, 150-bed structure in 1912. In the hospital lobby you’ll see a timeline spanning

every decade of our history. One wall in our corporate office is tiled in green marble

salvaged from our former medical center in Midtown Memphis. Other walls are lined

with names, plaques and photographs of people who provided indispensable leader-

ship throughout the years. In our corporate boardroom and in the chapel at Baptist

Memorial Hospital-Memphis, you can see stained glass from the original chapel at the

medical center hospital.

In my own office are a copper box and its contents — a time capsule from the

opening of the Baptist Memorial

Hospital Medical Center’s Madison

East tower in 1955. And there is

a photo from the dedication

a a

Right: Nibh ultrices netus. Neque vestibulum lorem. Cursus suspend-isse proin purus quis orci. Sagittis orci dolor arcu quis. Nibh ultrices netus. Neque vestibulum lorem. Cursus suspendisse proin purus quis orci. Sagittis orci dolor arcu quis eget amet ligula amet.

2012 and 2013 were landmark years for Baptist Memorial Health Care. We celebrated 100 years as the leading health care provider in the Mid-South. Baptist was built on a vision from a group of leaders who sought to fill the need of health care in this community, and we are excited to expand that vision into the next 100 years.

As we move into the next century of care, we are looking for the best and most up-to-date resources to provide patient and family-centered care. We invite you to read about how we celebrated our centennial with special partnerships across the Mid-South and how we are beginning initiatives to continue to improve patient care throughout the system.

You’ll also discover a few ways we have supported the communities we serve. As the largest not-for-profit health care provider in the Mid-South with 14 affiliate hospitals, we consider it a blessing to be able to support all of our communities. Providing community benefit is one of the most important ways we fulfill our mission, mirroring the three-fold ministry of Christ—healing, preaching and teaching.

As we prepare our facilities for the evolving world of health care, we want to continue providing our patients with the best care available. That’s why we are building and expanding all over the system—from a new, 680,000-square-foot facility in Oxford, Miss.; to a new, integrated cancer center in Memphis; and our new NEA Baptist Memorial Hospital, NEA Baptist Clinic headquarters and NEA Baptist Cancer Center in Jonesboro, Ark., to name a few.

What remains unchanged, however, is our vision of being the provider of choice by transforming the delivery of health care through partnering with patients, families, physicians, colleagues and employers; and by offering safe, integrated, patient-focused, high quality, innovative and cost-effective care.

We look forward to carrying our founding vision into the future, and we look forward to you joining us in our second century of health care.

Stephen C. Reynolds President and Chief Executive Officer Baptist Memorial Health Care

A Letter From the President and CEO Facing Page: Baptist Memorial Health Care celebrated its centennial in 2012 by bringing together the community in outreach efforts that encourage healthy living. Top: Baptist partnered with the Shelby Farms Park Conservancy, helping to improve and promote exercise, health and the environment. Bottom: As part of Baptist’s centennial celebration, colleagues planted 100 Overcup Oak trees that will give shape to an exciting gateway to Shelby Farms along Farm Road and Walnut Grove. The trees will eventually grow up to 100 feet. We also partnered with Shelby Farms to develop ShelbyFit, a free wellness and resource app for iPhone and iPad users. ShelbyFit allows users to get information about their community park, events, as well as track their fitness and wellness goals.

Above: Baptist collaborated with the Harwood Center, a program that provides education to special needs, preschool age children. Harwood serves 56 children between 18 months and 5 years of age. Baptist’s contribution to Harwood helps increase awareness and access to educational, therapeutic, diagnostic and treatment resources for children who have special developmental needs and their families. The support from Baptist will add staff and allow Harwood to add additional classrooms and increase the number of financial need scholarships available to families.

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In celebration of our 100th anniversary, Baptist

Memorial Health Care hosted several events

throughout 2012 for colleagues, retirees,

alumni, family members and the community to

commemorate this important milestone.

One of the special events was the yearlong

Baptist Centennial Speaker Series, featuring

special guest speakers with a variety of relevant

topics for Baptist colleagues and the community.

Oscar-winning actress Marlee Matlin (left), the

youngest and the only deaf actress to win the

Academy Award for Best Actress in a Leading

Role, visited the 40-bed neonatal intensive

care unit (NICU) at Baptist Memorial Hospital

for Women as part of her Speaker Series

appearance. The NICU is where we treat babies

who are born premature or have complications,

such as heart defects or underdeveloped lungs.

The 500 babies born in the unit each year

represent about 10 percent of the babies born at

Baptist Women’s Hospital.

Matlin delivered a message of hope and

encouragement to children and families during

her visit and her speech at the event benefiting

the NICU.

Former NFL coach and current commentator

Tony Dungy (bottom left) inspired colleagues.

Baptist strives to promote a culture that

values the uniqueness of the individual, the

diversity of the work force, and encourages

the accomplishment of corporate goals. Dungy

spoke about being “uncommon” and about

diversity in the workplace.

Nearly 26 million children and adults in the

United States have diabetes. Grammy Award-

winning singer Patti LaBelle (bottom, right)

kicked off our speaker series with a testimony

about her own struggle with diabetes and her

Centennial Speaker Series

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book, Recipes for the Good Life. She entertained

a sold-out audience with recipes and healthy

living tips, and Baptist continues to address this

growing health issue with our Baptist Diabetes

Management Program, which provides free

classes to the public on education, prevention,

and treatment of pre-diabetes and diabetes. The

classes address diabetes medications, coping

with diabetes, nutrition (including eating out and

label reading) and exercise.

Geralyn Lucas, author of Why I Wore Lipstick

to My Mastectomy, offered words of wisdom

to breast cancer survivors and other guests.

Lucas shared her personal breast cancer story

and encouraged women to be proactive when it

comes to their health.

Civic leaders in the area along with Baptist

Memorial Health Care board members and

community partners helped Baptist celebrate

100 years as the leading health care provider in

the Mid-South at the centennial anniversary gala.

Mayors A C Wharton and Mark Luttrell presented

a proclamation during the gala.

President George W. Bush, accompanied by

his wife, Laura Bush, and their daughter Jenna

Bush-Hager, spoke at the gala at the Dixon Gallery

& Gardens (above). The Bushes entertained the

audience with stories about their time in the White

House and their current activities and projects.

Above: Baptist teamed up with Habitat for Humanity of Greater Memphis to build the organization’s 400th home for a family in need. In addition to the Baptist sponsorship, approximately 500 Baptist colleagues volunteered to build the house and collected donations to fill the home with household items for the family.

“I want to thank God.

He has given Baptist

and Habitat the tools

to help someone like

me own a home,” said Canida

Williams, homeowner of a Habitat

for Humanity house sponsored

and built by Baptist Memorial

Health Care and its employees.

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Beginning in early 2014, patients will be able to schedule their own appointments, order medication refills and send direct messages to their health care providers through Baptist OneCare, a new electronic health record

Baptist cancer patients will have increased access to Vanderbilt-Ingram Cancer Center clinical research trials and genetic diagnostic tools. Many of these services will be available in local communities through Baptist’s 14-hospital system

I N S I G H T FO R

IMPROVING CARE

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Baptist Memorial Health Care and the Vanderbilt-Ingram Cancer Center began an academic affiliation in 2013, paving the way for new clinical research and academic education opportunities designed to enhance cancer programs.

The new affiliation establishes a framework for collaborative oncology initiatives between Baptist Cancer Center and Vanderbilt-Ingram Cancer Center. Baptist cancer patients will have increased access to VICC clinical research trials and genetic diagnostic tools. Many of these services will be available in local communities through Baptist’s 14 affiliate hospitals across North Mississippi, West Tennessee and East Arkansas.

Through the affiliation, Baptist and Vanderbilt physicians will develop more personalized cancer treatment based on patients’ genetic makeup, which is the future of cancer care.

The goal of the academic affiliation is to enhance cancer care throughout the region served by Baptist and to advance VICC’s mission to prevent more cancers whenever possible and bring research discoveries and new treatments to individuals with cancer much more quickly.

Specific goals of the academic affiliation include:

• Jointclinicaltrials• Sharingofclinicalpathways• Sharingofcancertissuetohelpadvance personalized, genomic-based therapy• Jointlyheld,disease-specificconferences for physicians and staff• Research-basedfellowshiptrainingprograms in oncology subspecialties• Jointpubliceducationprogramsincancer prevention, treatment and control• Baptist’sparticipationinNational Comprehensive Cancer Network activities as a VICC sub-site• Partnershipingrantapplicationsfor cancer research funding

In addition to the academic affiliation, Baptist Cancer Center and Vanderbilt-Ingram Cancer Center have offered seminars on several cancer topics, including ways to proactively live healthier lives. The free seminars featured experts from Baptist and Vanderbilt.

Vanderbilt-Ingram Cancer Center Affiliation

Stephen C. Reynolds, president and CEO of Baptist Memorial Health Care; Joseph Simone, MD, former medical director of the Baptist Cancer Center; and Jennifer Pietenpol, Ph.D., director of Vanderbilt-Ingram Cancer Center, sign the new affiliation agreement between Baptist and Vanderbilt.

Baptist Memorial Health Care is transitioning to

a new electronic health record – revolutionizing

the way we provide care with more convenience,

improved patient care and enhanced patient

safety. Branded as Baptist OneCare, it will create

one record for each patient that is accessible to

all the patient’s caregivers and to the patients

themselves.

The electronic health record system will begin

at selected Baptist locations January 1, 2014.

Patient charts, billing information, doctors’ notes,

medications, test results, and medical history

will all be brought together in one place for both

patients and caregivers.

Patients can access their health records for

information, schedule appointments, request

prescriptions, and send secure messages to their

doctors. With the convenience of one unified

system, Baptist OneCare will help provide even

better, more convenient care for our patients.

© 2013 Epic Systems Corporation. Used with permission. © All rights reserved. BMHCC. 2012.

Baptist OneCare

“Baptist OneCare will allow us to

transition from a premier hospital

system to becoming a truly

patient-centric health care

delivery system”

— Dr. Jack Brown,

chief medical information officer

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Baptist Memorial Health Care is improving care

for patients by now offering more pediatric

services at Baptist Memorial Hospital for

Women. On July 11, 2013, we officially broke

ground (above) on a new pediatric emergency

department, to open in 2014.

Pediatric services include outpatient and

inpatient care, as well as surgery services and

child life specialists, provided in a child-friendly

environment for patients from birth to age 18.

The inpatient unit comprises 12 beds with

respiratory and cardiac monitoring capabilities,

a playroom, a child life specialist and 24-hour

pediatric hospitalist coverage. The pediatric

outpatient diagnostics area has five assessment

rooms that provide radiology and laboratory

services to patients. The hospital also offers

pediatric general surgery; ear, nose and

throat services; plastic surgery; obstetrics and

urology procedures; and treatment for eye and

orthopedic conditions. There also are three

surgical recovery rooms.

The new Baptist Children’s Eye Center at the

Baptist Women’s Hospital is a virtual center

located in the pre-operational and operating

rooms of the hospital and serves as a regional

resource for neonatal intensive care unit and

pediatric patients in the Mid-South, providing

specialty eye care treatment for diseases of the

eye. This is the first eye center in the Mid-South

that offers pediatric and NICU patients the full

continuum

of eye care.

Pediatrics at Baptist Memorial Hospital for Women

Best Places to Work Throughout its 100+ year history, Baptist Memorial Health Care has built a culture where colleagues are supported and engaged. In 2012, Baptist was ranked No. 2 among large employers and 23rd overall nationally in Modern Healthcare magazine’s top 100 “Best Places to Work in Healthcare.”

Close to 400 health care organizations across the country competed for this very prestigious distinction. Baptist was one of only a few large health care systems to be named to the list.

The annual Best Places to Work in Healthcare program recognizes health care employers for creating workplaces that enable employees to perform at their optimum level to provide patients and customers with the best possible patient care and services.

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Baptist Medical Group (BMG) is one of the area’s

largest not-for-profit multispecialty physician

group practices, with more than 500 physicians

and nurse practitioners representing nearly 40

specialties in West Tennessee, East Arkansas

and North Mississippi. The group continues to

grow and add the best physicians across the

Mid-South, giving patients easy access to care

without traveling too far from home.

BMG provides a comprehensive range of care for

all ages with an integrated approach that gives

patients better, more convenient health care.

Since April 2009, BMG has opened primary

care and internal medicine physician practices

throughout West Tennessee and several locations

in Mississippi, with ongoing plans to expand to

other areas and specialties. Today, BMG-affiliated

groups include NEA Baptist Clinic, the largest

physician group in Northeast Arkansas; Stern

Cardiovascular Foundation, one of the largest and

most comprehensive cardiology group practices

in the region; Memphis Lung Physicians; Boston

Baskin Cancer Foundation; Family Cancer Center

Foundation; Integrity Oncology Foundation;

Forest Hill Family Practice; Humphreys Family

Practice Clinic; Memphis Internal Medicine;

The Light Clinic; Finn and Associates; and

many others.

A Growing Family of Physicians

Right: Baptist’s executive vice president and chief operating officer, Jason Little, addresses Baptist Medical Group members at the group’s annual physician summit. The summit brings together doctors from all BMG specialties and regions to discuss operational issues and plan for the upcoming year.

Memphis MostThe Memphis Most contest sponsored by The Commercial Appeal is an annual survey that asks Memphis-area residents to name the best the city has to offer. Several Baptist Memorial hospitals and services were named finalists and Baptist won in three categories. Baptist Memorial Hospital–Memphis (Best Hospital), Baptist Memorial Hospital for Women (Best Women’s Hospital), and The Stern Cardiovascular Foundation (Best Heart Clinic).

Consumer Choice AwardFor the 18th year in a row, a majority of Memphis-area residents named Baptist Memphis as their hospital of choice in a national survey. The nationally syndicated Healthcare Market Guide Ticker study of nearly 450,000 consumers asked people which hospital in their community has the best overall quality, best image and reputation, best doctors and best nurses. Hospitals in more than 300 markets nationally were chosen, and the winning hospitals received Consumer Choice awards.

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WELL BEYOND

A HOSPITAL

More than

250,000 people served through health education and free screenings at community health fairs and special events

Ranked nationally as a

Top 10 community outreach health provider by the Hospital Charitable Services Awards Program

3,000patient visits to the Baptist Operation Outreach mobile health care clinic for the homeless

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In addition to providing the best health care,

Baptist is committed to serving our community

through programs that heal, educate and inspire

others, guided by the example of Christ. In the

coming pages, you’ll read how Baptist colleagues

are truly making a difference, offering time,

resources and money to different programs in

their communities. From health care screenings

to farmer’s markets with fresh produce, Baptist

colleagues demonstrate a commitment to truly

achieving healthier communities.

Baptist Memorial Health Care is proud to partner

with the Bellevue Baptist Christian Mobile Dental

Clinic to help Memphis residents who lack dental

insurance. As a partner, Baptist provides financial

assistance and additional opportunities for

patients to receive care on the van. The dental

van provided almost $2 million in free dental

care to the Memphis community and works

in cooperation with local churches and

organizations to provide services in locations

where the ministry will take place. The

partnership with the Christian Mobile Dental

Clinic directly aligns with Baptist’s mission of

healing those in the communities we serve.

The van has served more than 8,000 patients

since opening in 2009.

Baptist Memorial Health Care provided hundreds

of free health screenings and primary care during

the City of Memphis’ Thanksgiving for the

Homeless and Hungry event. In addition to health

care, homeless Memphians received a meal,

clothes and other donations.

In December, colleagues from Baptist Memorial

Health Care provided food and backpacks filled

with warm clothing to the homeless. More than

300 patients from the Baptist Operation

Outreach mobile health care clinic for the

homeless and others lined up to receive items

donated by Baptist colleagues.

Community Outreach

At Memphis’ Pink Palace Museum, the Learning Labels program is sponsored by Baptist and teaches fourth and fifth grade students about food portions, serving sizes and nutrition labels during a hands-on, interactive learning session to discover information about the nutrients in food.

“There is a huge population in

Memphis without dental insurance.

We knew we could address the

need with help from partners like

Baptist. I really believe it’s one of

the best things the church has done

for the community.”

— Steve Marcum, Minister of

Missions, Bellevue Baptist Church

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The new Salvation Army Kroc Center opened

in 2013 after Memphians pulled together to

earn one of only 20 nationwide community

center gifts from the Kroc Trust. The result is a

100,000-square-foot arts, recreation and worship

facility unique to our area. Baptist was proud to

sponsor the Baptist Memorial Health Care Fitness

Center, providing state-of-the-art equipment

and a spin room with classes seven days a week,

to strengthen our bodies in a place that lifts

our spirits.

In August 2013, Baptist officially cut the ribbon on

our new exhibit at The Children’s Museum of

Memphis. PD Parrot’s Healthy Habitat teaches

children the basics of nutrition, the human body,

and what to expect at the doctor’s office through

a number of fun, interactive stations.

The kid friendly exhibits let children explore

different parts of the human body through

interactive features like the Vein Viewer,

operation challenge, and surgery suite. It also

teaches them about healthy eating and what it’s

like to visit the doctor.

Investing in Our Community

Top: Children try their hands at correctly assembling the major organs of the human body, just one of several interactive exhibits that are part of PD Parrot’s Healthy Habitat at The Children’s Museum of Memphis.

Bottom: A young visitor fills out her “paperwork” at the Healthy Habitat exhibit that teaches children how a doctor’s office works.

Top, left: Memphis Mayor A C Wharton, Shelby County Mayor Mark Luttrell, and Baptist’s Senior Vice President/Corporate Counsel Greg Duckett took a one minute treadmill challenge to celebrate the grand opening of The Salvation Army Kroc Center.

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Baptist Memorial Hospital–Memphis created

a wellness program for its 3,000 colleagues.

The Well4Me initiative has four pillars: nutrition,

finance, body and spirit. The farmer’s markets,

one of the largest Well4Me nutrition programs,

was hosted on the Baptist Memphis campus

and was open to the community. Approximately

5,000 people participated in the markets,

held five times throughout the year with

fresh fruits and vegetables for sale from local

farmers. Patients and families were also able to

participate. The hospital also held a 5K Fun Run

& Walk for Wellness at Shelby Farms Park.

Baptist Memphis has offered employees a

number of other activities through Well4Me’s four

pillars, such as meetings on money management

and the importance of credit scores, “Well with

my Soul” daily devotionals, healthy eating options

in the hospital cafeteria, and free exercise classes

and an employee cycling group.

Baptist Memphis and the Baptist Memorial Health

Care Foundation sponsored the second Refresh

and Retreat Stroke Camp for stroke survivors and

caregivers. During the free education sessions,

attendees learned about new technologies,

services and supportive equipment.

Baptist Memphis

Putting the Care in Health CareWhether it’s free flu shots, wellness

initiatives, volunteering in schools or

mission trips, Baptist colleagues live

our mission of healing, preaching

and teaching year round.

In response to patient and physician feedback,

Baptist Memorial Hospital–Collierville offers free

education classes for people who are getting

ready to have joint replacement surgery to

educate them on preparing for the surgery and

what to expect during surgery and recovery.

Baptist held one of their most successful annual

free flu shot events for the community at three

locations. Baptist colleagues administered more

than 900 shots at Baptist Collierville, the Baptist

Minor Medical Center in Olive Branch, Miss.,

and the Benjamin L. Hooks Central Library in

Memphis, Tenn.

Baptist Collierville

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In recognition of World Prematurity Day,

colleagues at Baptist Memorial Hospital for

Women collected 6,500 diapers for the March

of Dimes Stork’s Nest program. Representatives

from the local March of Dimes and the Stork’s

Nest program presented Baptist Women’s with

a plaque in appreciation of the donated diapers.

Stork’s Nest is a program for women in need

and provides prenatal education, incentives and

motivation to get prenatal care and education

on self-care during pregnancy, childbirth

and postpartum.

Baptist Memorial Hospital for Women is one of

the Mid-South’s largest recipients of Susan G.

Komen for the Cure’s grant funds, which are used

to provide free and discounted mammograms

to underserved and uninsured women. Baptist

Women’s has provided more than $1 million

worth of free services since November 2007. The

mobile mammography unit travels to numerous

communities in the Mid-South, making breast

health information and screening mammograms

convenient and available. The unit visited 140

locations in 2012 and served 2,234 people.

Baptist Women’s

Baptist Trinity Hospice House and the Kemmons

Wilson Family Center for Good Grief host a tree

lighting ceremony every December to honor lost

loved ones.

Baptist Trinity provided free bereavement

counseling, including one-on-one sessions and

grief camps, to 2,237 people in our community in

2012 through the Kemmons Wilson Family Center

for Good Grief. The Baptist Trinity Hospice House

will soon celebrate its third anniversary and has

served more than 750 patients since opening in

December 2010.

To help people plan for future health care choices,

Baptist Trinity began offering the Five Wishes

program, an easy-to-use living will planning tool.

Baptist Trinity’s Five Wishes planners are also

available to those who need help planning and

filling out forms. For more information please

call 901-415-3464.

Baptist Trinity

Above, Willette Campbell, paralegal for Baptist Memorial Health Care, stands with her granddaughter, Olivia Sexton, to remember Merideth Sexton.

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In November 2012, Baptist Rehabilitation–

Germantown held its annual Gobble Wobble 5K

to benefit the Baptist Rehabilitation Neurological

Treatment Center. More than 500 people

participated and $9,500 was raised for the center.

In July 2013, the Baptist Rehab-Germantown

Diabetes Center hosted a free summer camp

for kids at the Kroc Center to teach them about

healthy eating and exercise.

Baptist Rehabilitation-Germantown

In 2012, the Baptist College of Health Sciences

mission team traveled to Belize, where they

worked in rural and poverty-stricken areas of the

country to meet their health care and spiritual

needs. The team set up four clinics and

ministered to more than 400 people.

Baptist College adopted the Memphis/Shelby

County School System’s Disabled Student

Services department. In 2012, the college

provided more than $1,500 in back-to-school

uniforms for the department. Faculty, staff and

students also conducted clothing and toiletry

drives for the homeless community multiple

times during the year. The items were given to the

Baptist Operation Outreach mobile clinic, which

provides primary health care to those without

permanent housing.

Baptist College of Health Sciences also provided

more than 2,000 volunteer community service

hours in 2012. Some of the projects and

organizations they worked with included:

Baptist Camp Good Grief and Teen Camp

Good Grief, Habitat for Humanity, Project

Homeless Connect, More than a Meal, Girls Inc.,

Memphis Talent Dividend and Books for Nigeria.

Approximately 4,820 people were served in 38

different programs.

Baptist College

Baptist College provided more than

2,000 volunteer community service hours in 2012.

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Mississippians rank highest in the country for

several cardiac risk factors, including heart

disease, which kills one in four people each year.

In response to the statewide need to address

heart disease, Baptist Memorial Hospital–DeSoto

established its Strong HEARTS initiative in 2010

and continues to develop the program each year.

The initiative’s goal is to educate residents across

Northwest Mississippi on preventing heart

disease and responding properly when

symptoms appear.

Each year, Baptist DeSoto hosts several free

heart-healthy community health fairs where

participants enjoy physical activities, heart risk

assessments, and heart-healthy cooking

demonstrations. Cardiologists from Stern

Cardiovascular Foundation are also there to offer

advice and education on proper heart health. In

addition, monthly produce markets are open to

the public, where cardiologists help buyers make

smart choices for their meals.

Baptist DeSoto regularly offers free heart risk

assessment screenings such as blood pressure,

cholesterol, glucose and body mass index

checks at special events like their Veterans Day

celebration and spring women’s event. They

also partner with local organizations like Brown

Baptist Church to provide free health screenings

along with information about how to interpret the

results of those screenings.

Since the Strong HEARTS initiative was

established, Baptist DeSoto has sponsored

multiple programs in outlying communities. The

hospital partnered with the City of Hernando to

host H.E.A.L., an 8-week program that provides

resources to help local residents eat healthy and

live actively.

The hospital also offers monthly educational

classes for the community, including CPR

training, smoking cessation and diabetes

management classes. The hospital supports its

cardiac survivors through a monthly support

group called Mended Hearts, a special group

established to help them with their journey

and new lifestyle.

Baptist DeSoto also offers heart healthy support

to its employees. In 2013, it established an

employee wellness program called Fit4You

to encourage a full spectrum of heart healthy

lifestyle changes. The program included an

indoor walking track and heart healthy choices

in the cafeteria.

The hospital continues to serve as a medical

resource center for more than 60 physicians

each year interested in improving heart health in

outlying rural communities. In conjunction with

the Stern Cardiovascular Foundation, it hosts an

annual heart-focused symposium to increase

awareness across the state on the future of

cardiac medicine. Its partnership with local first

responders and with the Mississippi Health Care

Alliance makes it a strong resource for improving

cardiac response in Northwest Mississippi.

Baptist DeSoto

Left: Baptist DeSoto held a Heart Healthy Eggstravaganza with cooking demonstrations, free heart healthy recipes, interactive an exercise tips, health screenings and Q&As with cardiologists from Stern Cardiovascular Foundation.

Right: Mary Lynn Brooks looks at the fresh greens with Wilmetta Neely at Baptist DeSoto’s farmer’s market. The hospital’s first farmer’s market for colleagues and the community attracted more than 500 people. With Mississippi at the top of the list for obesity, Baptist DeSoto leaders hope the market will encourage the community to eat more healthy, fresh foods.

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Baptist Memorial Hospital-Union City entered

the national Pink Glove Dance video competition,

which is designed to raise breast cancer

awareness. Health care organizations across the

country entered the competition and submitted

dance videos featuring participants wearing pink

gloves to spread the message of inspiration and

hope about breast cancer.

Baptist Union City is a partner of the Discovery

Park of America, which opened in November

2013. Located in Union City, Tenn., Discovery

Park of America Inc. is a $100 million educational

complex with exhibits and interactive experiences

in the areas of nature, science, technology,

history, and art.

Baptist Union City

Baptist Memorial Hospital-Tipton Lifesaving

Interventions for Little Youth team held a book

drive during the annual Hospital Safety Fair to

replenish its pediatric library. Baptist colleagues

donated reading books, coloring books, crayons,

and new and gently used DVDs for the hospital’s

pediatric patients.

Baptist Tipton also developed a new program

called Tipton Get Fit, a 10-week program

designed for children and parents to learn how to

maintain a healthy lifestyle and stay physically fit.

The program is designed to help with preventing

childhood obesity in Tipton County.

Baptist Tipton

The NEA Baptist Charitable Foundation is

combating our region’s adolescent obesity

problem with free healthy lifestyle programs for

kids. The Center for Healthy Children offers a

16-week session that focuses on helping children

and their families learn to live a fit way of life

through nutrition and physical activity. During

the summer the center offers two three-week

sessions. Both programs are free of charge for

children ages 8-12 with a body mass index of

25 or greater.

NEA Baptist Clinic outpatient physical therapy

colleagues led their annual food drive to benefit

the Food Bank of NEA and collected a record

number of food items and monetary donations.

One hundred percent of the donations, which

came from more than 30 NEA Baptist Clinic

locations, went directly to the Food Bank.

NEA Baptist

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The free annual Back to School Health Fair

sponsored by Baptist Memorial Hospital–

Booneville provided health screenings for

children ages 4 to 12. More than 150 children

received height and weight checks along with

blood pressure; vision; dental; and ear, nose

and throat screenings. They also received a free

backpack and health and safety information.

The Susan G. Komen Foundation of North

Mississippi awarded another $48,000 grant

to Baptist Memorial Health Care’s Mississippi

regional affiliate hospitals to cover the cost of

mammograms and other diagnostic services

to medically underserved area women. Baptist

Union County, Baptist Booneville, Baptist Golden

Triangle and Baptist North Mississippi each

received $12,000 to provide this much-needed

service to those who otherwise could not afford

it. More than 30 percent of the deaths from

breast cancer in women older than 50 are

preventable through mammography screening.

When caught early, 9 out of 10 women will

survive breast cancer.

Colleagues at Baptist Booneville hosted two

community outreach events: a clothing drive

and a wreath decorating contest. The Food

and Nutrition department initiated the clothing

drive to collect toboggans, socks and gloves

for children to be distributed by the Prentiss

County Department of Human Services. The

wreath decorating contest was coordinated

by the hospital’s Service First committee. Each

department received a wreath to decorate and

display in their area. After the winning wreath

was announced, they were all collected and put

on display to be auctioned. Total funds raised

from both events was more than $1,000, used

to purchase Christmas gifts for two deserving

families in the area.

Baptist BoonevilleOne of Baptist Memorial Hospital–Golden

Triangle’s goals in 2012 was to provide education

and free health screenings to those with limited

access to primary care. The hospital provided free

blood pressure, blood glucose and sleep apnea

screenings along with educational information on

cancer, behavioral health and advance directives

at Prairie Day in Prairie, Miss., and Artesia Day in

Artesia, Miss.

Baptist Golden Triangle’s diabetes self-

management class and support group provides

patients and the community with information

on healthy eating, medications, exercise,

stress management, foot care and diabetes.

Approximately 300 people attended the monthly

support group in 2012, and 60 people attended

the class where patients spend a day learning

information and return for a follow-up session.

Baptist Golden Triangle

Above: Each year, Baptist Golden Triangle’s human resources department sponsors a toy drive for the local Salvation Army. In the weeks leading up to Christmas, Baptist colleagues are encouraged to bring new toys to help brighten Christmas for many children in the Columbus, Miss., area.

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Baptist Memorial Hospital–North Mississippi

hosted its annual Children’s Health Fair on Aug.

25, 2012, at the Oxford Conference Center with a

record attendance of 950. More than 45 vendors

participated in the event, providing information

on health-related topics. Baptist partnered

with the Excel by 5 program to promote early

education initiatives for children ages 0-5 years

old. The event also included healthy food and free

developmental, dental and hearing screenings

for children.

More than 300 people participated in the first

Jingle Bell Run/Walk for Arthritis in Oxford,

sponsored by Baptist North Mississippi. The fun-

filled family 5K Run/1 Mile Walk raised more than

$30,000 for the Arthritis Foundation. To promote

awareness of arthritis, Baptist North Mississippi

launched a Couch to 5K 12-week training

program for colleagues. More than 60 colleagues

participated in the program with the final goal of

running/walking at the Jingle Bell Run.

More than $10,000 was raised at Baptist

Memorial Hospital–Huntingdon’s annual celebrity

waiter event, benefiting the Carroll South’s Relay

for Life division of the American Cancer Society.

Celebrity waiters sold dinner tickets and provided

special table centerpieces that included nice

gifts, which were auctioned off with all

proceeds benefiting Carroll South’s Relay

for Life. In addition, the waiters also donated

all tips received.

Dazzle Me Healthy was a day of fun and wellness

for more than 200 women at the second annual

Girls Day Out health fair at Baptist Huntingdon.

Colleagues offered free healthy snacks; glucose

and cholesterol screenings; flu shots; education

on menopause and diabetes; and screenings,

including bone density and audiology. The

hospital was also voted Best Hospital, Best

Medical Facility and Best Home Health Agency

by the Carroll County community in the Carroll

County News-Leader’s Readers’ Choice Awards.

Baptist Memorial Hospital–Union County is

committed to improving the overall health

and wellness of the community.  In addition

to renovations and new equipment at the

HealthPlex, Baptist Union County contributed

to several healthy lifestyle projects including

the expansion of the BNA Sportsplex and the

Tanglefoot Trails. Sponsorships provided by

Baptist Union County that targeted an active

lifestyle and healthier choices included

the Healthy Kids Camp, Tallahatchie 5K Run,

First Choice for Women 5K, the New Albany

Elementary Relay Day, and the Amanda Price

Memorial 5K. Programs on healthy choices and

fitness were provided to area schools. Baptist

Union County provided a variety of educational

seminars free to the community on heart health,

stroke, and breast cancer awareness.

Baptist North Mississippi

Baptist Huntingdon

Baptist Union County

20

GLIMPSE OF THE

FUTURE

$400 million

$312 million

$98.9 million

Expanding care with investment in new health care facilities:

21

Baptist is bringing new facilities, new technology,

and a new health care model to the Northeast

Arkansas region.

The health system’s centerpiece will be the new,

550,000 square-foot hospital, which will feature

larger patient rooms and operating suites,

enhanced with new technology and amenities.

The new 212,000-square-foot NEA Baptist Clinic

headquarters will be attached to the hospital,

allowing physicians and the hospital to provide

integrated health care.

The third part of the NEA Baptist System is

the Baptist Cancer Center. The new center will

offer leading-edge technology to diagnose

cancer and to plan and deliver treatment. In

addition, physicians will have easier access to

their patients’ records and can conveniently

coordinate care with hospital staff. Physician

offices will be on the same floor as inpatient

hospital units, making it easier for them to visit

patients. This integrated approach is the future of

patient care because of its efficiency and

responsiveness to patient needs.

NEA Baptist uses electronic health records

and delivers a more responsive, personal

approach to diagnosis and treatment. Forming

a strong, physician-directed and professionally

managed health care system is a natural next

step and will provide high-quality, cost-effective

care to the Northeast Arkansas community far

into the future.

NEA Baptist Health System

The new NEA Baptist Health

System is one of the largest

health care building projects

in Arkansas history — a $400

million investment by Baptist

that employed more than 700

construction workers and

will add 530 health care and

support positions to the

NEA Baptist Health System.

Baptist’s new integrated cancer center in Memphis

(top of facing page) will be the first of its kind

in our region—bringing together some of the

area’s most respected cancer physicians in one

extraordinary new facility housing chemotherapy

infusion, radiation therapy, diagnostics, a stem cell

transplant area, tumor registry, multidisciplinary

clinics and support services side-by-side with

physicians’ offices. The future of health care is

more integrated care, and Baptist is leading the

way by building this advanced new facility, which

will streamline and consolidate care.

More than 40 cancer physicians are participating

in designing and implementing programs in

the new center that will provide better care for

patients. The center will be located on the Baptist

Memphis campus and will be close to minimally

invasive ambulatory services, pain management

services, plastics and reconstructive surgery

services, invasive radiology services and women’s

services. The Baptist Cancer Center network

extends well beyond Memphis, with satellite

centers located in Jonesboro, Ark., Columbus,

Miss., Oxford, Miss., and Southaven, Miss.

Baptist Cancer Center

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Access to health care is a major obstacle for

individuals and families without permanent

housing. Memphis’ only mobile primary health

care program, the Baptist Operation Outreach

health care clinic for the homeless, provides

broader access to health resources; encourages

people to break the cycle of health neglect; and

provides health care prevention, intervention and

education to a vulnerable population.

The program is a partnership between Baptist

Memorial Health Care and Christ Community

Health Services, and it has provided quality,

patient-focused primary/acute care for

homeless individuals since 2003.

In 2013, a $360,000 grant awarded by the Baptist

Memorial Health Care Foundation provided a new

Baptist Operation Outreach mobile health care

clinic to treat homeless patients in the Mid-South.

The clinic provides direct and immediate access

to medical and health care examinations, health

education, illness prevention, medications,

transportation to medical appointments and

referral services to the homeless population in

Memphis and Shelby County. The clinic has

effectively reduced the number of inpatient

hospitalizations, emergency room visits and

ambulance transports for many years.

The new mobile unit with an additional exam

room will expand medical services and provide

for training for medical professionals through

internships and clinical rotations.

Baptist Operation Outreach mobile health care

“Since 2003, our

partnership with

Baptist Operation

Outreach makes it

possible to offer access to great

quality medical care to our most

vulnerable and neediest

population.” — Burt Waller,

former executive director, Christ

Community Health Services

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Baptist Memorial Health Care is preparing to

build a larger, more advanced hospital for Oxford,

Lafayette County and the surrounding areas in

Mississippi that will replace the current Baptist

Memorial Hospital-North Mississippi.

The new hospital campus represents the single

largest economic development investment in

the history of Oxford and Lafayette County and

will further position Baptist North Mississippi

as a regional referral center, providing greater

accessibility for patients and space to expand

services for generations to come.

A new, six-story hospital will be constructed that

will encompass approximately 680,000 square

feet with 217 beds and the capacity to expand to

290 beds to accommodate future growth.

In 2012, the Baptist Memorial Health Care

Foundation approved funding for a new Baptist

Memory Care Center, funded in part by the estate

of Mrs. Frances Parker.

The center will establish a place for community

health care providers to refer patients for expert

memory testing, filling gaps in the Memphis and

surrounding region for early diagnosis, care, and

resource networking for people suffering from

dementia-related illnesses as well as support

for their caregivers. Two clinically licensed social

workers will work in the center, and all services

will be free of charge.

Baptist North Mississippi

Baptist Memory Care Center

680,000 square feet

with 217 beds and the

capacity to expand

to 290 beds to

accommodate future growth

at the new Baptist North

Mississippi campus.

According to the

Alzheimer’s Association,

more than five million

people suffer from the

disease, the sixth leading cause of

death in the U.S. One in three

seniors dies with Alzheimer’s or

another form of dementia.

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