aaevt social media presentation
DESCRIPTION
I had the pleasure of presenting to the American Association of Equine Veterinary Technicians in Pittsburgh on the 20th of September, 2012. I believe that veterinary technicians are the ideal people in a vet clinic or hospital to oversee the essential social media efforts of the business. They are tuned in to the clients and the inner workings of the business. It also enhances the value of the technician to the business owners.TRANSCRIPT
![Page 1: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/1.jpg)
Social Media by
the Veterinary Technician
Mike Pownall, DVM
![Page 2: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/2.jpg)
slideshare.net/mpownall
slideshare.net/mpequine/videos
![Page 3: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/3.jpg)
1. Why vet techs should do it?
2. How vet techs can do it?3. When you shouldn’t.
Social Media
![Page 4: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/4.jpg)
![Page 5: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/5.jpg)
![Page 6: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/6.jpg)
Why?
Vets =Too old, too busy, too
cautious
![Page 7: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/7.jpg)
Too Old
![Page 8: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/8.jpg)
Too Busy
![Page 9: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/9.jpg)
Dammit Jim, I’m a Doctor, not an
Artist
![Page 10: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/10.jpg)
How?
![Page 11: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/11.jpg)
Strategy
• What are our goals?
• How are we going to do it?
• What is your scorecard?
![Page 12: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/12.jpg)
Strategy
• Facebook is not strategy• Facebook is a tool.
• Herd health is a strategy to minimize the spread of infectious agents
• A vaccine is a tool
![Page 13: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/13.jpg)
Goals?
![Page 14: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/14.jpg)
The Team
![Page 15: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/15.jpg)
4Es of Social Media
• Educate• Entertain• Engage• Evangelists
![Page 16: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/16.jpg)
Social Media Failure
• Boring• Inconsistent• Preach• Don’t engage• Don’t measure
![Page 17: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/17.jpg)
We Want to be Found
![Page 18: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/18.jpg)
Social Media Universe
Web Site
Blog
![Page 19: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/19.jpg)
Elements of a Great Website
• SEO• Easy to navigate• Pictures• Shareable• Calls to Action!• Mobile friendly• Analytics
19
![Page 20: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/20.jpg)
Web Site SEO
![Page 21: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/21.jpg)
Easy to Navigate
21
![Page 22: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/22.jpg)
Easy to Navigate
22
![Page 23: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/23.jpg)
Pictures
23
![Page 24: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/24.jpg)
Shareable
24
![Page 25: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/25.jpg)
Call to Action!
25
![Page 26: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/26.jpg)
Mobile
![Page 27: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/27.jpg)
![Page 28: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/28.jpg)
Google Rankings
![Page 29: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/29.jpg)
Google Places
![Page 30: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/30.jpg)
Which Platforms?
![Page 31: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/31.jpg)
![Page 32: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/32.jpg)
![Page 33: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/33.jpg)
![Page 34: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/34.jpg)
![Page 35: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/35.jpg)
![Page 36: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/36.jpg)
![Page 37: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/37.jpg)
![Page 38: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/38.jpg)
![Page 39: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/39.jpg)
![Page 40: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/40.jpg)
“Our brand isn’t what we say it is.
It’s what the search engines say it is.”
Mitch Joel
![Page 41: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/41.jpg)
www.yelp.com
![Page 42: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/42.jpg)
Google Alerts
![Page 43: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/43.jpg)
Social Media Policy
http://www.ibm.com/blogs/zz/en/guidelines.html
![Page 44: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/44.jpg)
![Page 45: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/45.jpg)
Social
Media
Fail
![Page 46: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/46.jpg)
If you can’t communicate
internally
You can’t communicate externally
![Page 47: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/47.jpg)
Can We Measure It?
![Page 48: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/48.jpg)
![Page 49: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/49.jpg)
![Page 50: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/50.jpg)
![Page 51: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/51.jpg)
![Page 52: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/52.jpg)
![Page 53: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/53.jpg)
Preventative Health Plan
2010 2011 % $NMKT 8 26 225% 8100CB 14 26 86% 5400NG 0 7 3150
16,650
![Page 54: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/54.jpg)
Your Social Media Strategy
• Goals• How• Measurements
• Internal challenges
• TIme• Buy in
![Page 55: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/55.jpg)
Implimentation• Who are the leaders?• Get input from
everyone• Plan for the year• Create a calendar
![Page 56: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/56.jpg)
12%
![Page 57: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/57.jpg)
13%
![Page 58: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/58.jpg)
17%
![Page 59: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/59.jpg)
![Page 60: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/60.jpg)
The person doing Social Media at a vet practice
is as important
as the person who answers the phones
June 2011• 6500 web page views• 28,000 FB
Impressions• 3000 phone calls
![Page 61: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/61.jpg)
www.veterinarybusinessmatters.com
www.slideshare.net/mpownallslideshare.net/mpequine/videos
![Page 62: AAEVT Social Media Presentation](https://reader035.vdocument.in/reader035/viewer/2022070319/558390ecd8b42a9e528b4d90/html5/thumbnails/62.jpg)
Thank You