Adver&sing  Presenta&on  Rent.com.au  

By  Melanie  Hardie  Na&onal  Sales  and  Marke&ng  manager  

     

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Who is rent.com.au?

Rent.com.au  is  the  Australia’s  only  dedicated  rental  website.  The  site  showcases  rental  homes  from  around  Australia  from  over  4000  agents  and  landlords    Key  Sta&s&cs  Unique  browsers      181  237  Page  impressions      2  500  000  Average  sessions  duraGon    7  minutes  (Source  Google  AnalyGcs  July  2011)    Rent.com.au  is  Australian  owned  and  run  company,  that  is  helping  over  6  million  renters  find  a  property  each  year.  

Who views rent.com.au?

         35%  (43,564)  of  rent.com  traffic  is  totally  unique  and  not  shared  with  Real  Estate.com.au    (  Source  AC  Nielsen.,  March  2011)      

 

52%  (  58  000)  of    unique  browsers  

to  Domain.  

   

Source:  Google  ad  planner,  June  2011.  

The state breakdown for May 2011... rent.com.au

Source  AC  Nielson.  June  2011    

Creative for marketing...

. TwiSer  and  Facebook  

Creative for marketing...

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Update...

Renters    Rolling  out  social  strategy  for  renters  with  twiSer,  facebook  and  linkin  and  PR  as  well.    Adver&sing    We  have  introduced  the  following  ü Text  links  on  all  pages  ü   Searches    on  postcode,  state  and  rent  range  ü Solus  email  and  newsleSer  inclusion  ü Measurement  on  all  banner  adverts  including  agents  pages.  ü New  rental  alert  posiGon  on  the  boSom  of  the  alert  page.  ü Integrated  pages  for  finance  and  insurance  ü Loyalty  card  with  Student  edge.    ü   Conducted  Landlord  survey.  

 

Creative for rent.com.au.

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What is age demographic ? rent.com.au

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18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+

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Renters Landlords•  Renters are skewed younger, aged 18-29 & broadly 18-49 (with the 18-39’s accounting for only 50% of all

renters)

•  Landlords are aged 35-59 & broadly 30+ (the 25-54’s account for just under 60% of all Landlords)

Example of newsletter

Example of Insurance mock up

Finance  Tab  

Built  by  Rent.com.au  exclusively  for  Bankwest    PosiGoning  Bankwest  as  the  official  trusted  finance  partner,  providing  all  the  relevant  informaGon  that  renters  and  landlords  require  for  their  finance  needs    Hosted  Bankwest  content,  clicking  through  to  the  Bankwest  site  for  more  informaGon  and  to  apply/register,  etc  

The concept....

The  rent.com.au  service  to  landlords  improves  by  week  by  week  ...would  you  use  rent.com.au  again?