afp-services - gen pres - 2015
TRANSCRIPT
AFP-SERVICES
AFP-SERVICES: THE OFFER
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A GLOBAL NETWORK WITH GLOBAL REACH
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High-impact messaging, from strategy to execution
News agency speed, news agency accuracy
Custom content, world-class coverage
CONTENT STRATEGY
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CONTENT STRATEGY
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‣ Maximize impact by choosing the right message for the right medium‣ Tell compelling stories to enhance your brand
‣ Cross-vertical content planning for one-off or regular production‣ Counsel and planning for distribution, visibility and publicity
CONTENT SERVICES
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CONTENT SERVICES: VIDEO
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�Fully edited videos�Live news coverage�Pre-cut news footage�HD B-roll for quality video stock�Studio interviews�Full transcripts and detailed shotlists
CONTENT SERVICES: PHOTO�On-demand photography: news coverage, portraiture, stock shots�Access to a global network of award-winning photojournalists�A dedicated special requests team of editors�Hassle-free image rights clearance
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CONTENT SERVICES: EDITORIAL
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Personalization of AFP Products� Tailored content from AFP’s world-best news, features & multimedia items
Original Reporting & Event Coverage
Themed Entertainment� Quizzes, games, real-time commentary on the theme of your choice
AFP-SERVICES: WHAT’S NEW?
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EU RENEWAL– July 2014: Won and expanded EU tender (photo & video services)
CLIENT DIVERSIFICATION– Corporate: more lifestyle “event” coverage; package deals (Hublot);
editorial consulting joins the AFP-Services– Institutional: UN agencies (UNFPA/FAO/UNAIDSUnicef); WTO/African
Development Bank;– Media: a broader range of clients, with a broader list of broadcast &
content services sold– Agencies: Direct collaboration with Getty/PRNewswire/Publicis…
BROADCAST SERVICES– TV Technical Offer: stand-up positions, transmission services, camera
& SNG operators– Example: Charlie Hebdo
AFP-SERVICES: EXAMPLES
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Examples:
1- NUS, in Shanghai: http://goo.gl/k58Du3
2- Toyota / Getty in Singapore: http://www.image.net/toyota_afa2013
3- Toshiba / Getty in NYC: http://www.image.net/toshiba_timessquare2014
4- European Commission in Myanmar: http://goo.gl/fExtHZ
5- Women's Forum in Brazil: http://www.flickr.com/photos/womens_forum/sets/72157632210438969/
6-Concours Mondial du Vin in Bratislava: http://www.flickr.com/photos/concoursmondial/sets/72157633502217882
7- HKTDC, in Singapore, only the Singapore part: http://goo.gl/oS5pVB
8- AFP Services videos website: http://vimeopro.com/afpservices/demo
AFP-SERVICES: WHY US?
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AFP BRAND / JOURNALISTIC CONTENT
– In certain markets, and most especially for media clients, the AFP brand and reputation are the main selling point
– Everywhere, communications teams are focused on content creation and storytelling, the most authentic and captivating as possible, as embodied in great journalism
GEOGRAPHIC REACH– Many clients are interested in our capacity to manage global
production, i.e. a video feature containing images shot in 3 countries or an image bank covering an entire region
– For agencies, especially, this is a strong selling point, as many have production capabilities in their home country/region but not “abroad”
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PRICING
– AFP-Services rates are more competitive than creative agencies working with corporate clients
– VJ model (not always applicable) allows for smaller crews
FULL-SERVICE MODEL
– Video-Photo-Text-Social (and Editorial Consulting) all through one agency
– Increased experience with advanced transmission/camera set-ups– Management of complementary services (distribution/hosting/DAM)
AFP-SERVICES: NEW AVENUES
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DISTRIBUTION– Current Situation– Via AFP – AFP Forum, “project” status for satellite-delivered, opt-in VNRs– Via Third Parties
THINK SOCIAL– Social Media: an integral part of total content production– Twitter curation & interactive content– Online community management
WRITTEN CONTENT– Personalization of AFP content: other languages besides French?– Institutional report writing: key for some RFPs
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CONTACT:
– Peter Wood– Senior Account Executive, Asia-Pacific– [email protected]– T: (852) 2829 6231