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Modernize Infrastructure & Market trends

Ali Mukhtar

Advisory Systems Engineer

Everyone loves to talk about disruption

In 2004, Blockbuster had 60,000 employees and more than 9,000 stores

On September 23, 2010 they filed for Bankruptcy

Replaced by options that offer greater choice and flexibility, on-demand

1.2 million Redbox movies rented per day

In 2012, more people watched movies online in the U.S.

than on physical video formats like DVD

Encyclopedia Britannica sold 120,000 sets in the US in 1990

In 2010, it went out of print after 244 years

The last print version is 32-volumes, weighs 129 pounds and costs $1,395

Replaced by options that offer greater choice, flexibility and currency

The encyclopedia is very much alive—more than ever, in fact, in many digital forms, online and on mobile devices. It’s bigger, better, and richer than it was in print, easier to use

6th most popular site for desktop & mobile platforms in July 2017 with 475,000,000 unique monthly visitors

19.3 billion explicit core searches were conducted in October 2013

7

Have no idea what their

industry will look like in

3 years

48%

Have experienced

significant disruption

53%

See digital business

initiatives as critical

to success

92%

Digital Transformation is REAL

New game, new rules – the urgency to transform

Data Growth

The volume of data being

produced by the world’s

digital citizens is growing

exponentially

User

Expectations

Users demand world-

class experiences from

smart devices running

data-intensive

applications

Security

Data flows freely from

edge devices to the

cloud, requiring a rethink

of how digital assets are

protected.

Analytics

Users expect all data to

be correlated and for the

analysis and results to be

delivered on demand.

• Digital disruption is causing entire industries to transform:

• The status quo is changing. Established businesses cannot protect themselves from upstarts as barriers to entry and success rapidly

vanish.

• The role of IT has changed. Today, IT drives the differentiation for your products, the pace of your business, and your ability to meet

customer and market needs before others.

• All organizations will need to plan for Digital Transformation. Without doing so, they will fail to keep pace with their competition and meet

modern customers’ demands.

Digital Transformation – definition and outcomes

Digital Transformation puts technology at the heart of an organization’s products, services and operations –

to help accelerate the business and competitively differentiate itself – in order to improve the experience for its

customers.

Improve organizational

speed and agility

Use modern technology,

sensors and automation to

remove process bottlenecks

and improve efficiency

Enhance customer

experience

Engage with customers using

innovative devices and

software-driven intelligence

that focus on the total

customer experience

Stand out from the

competition

Use data-driven insights into

customer needs and market

opportunities to deliver what

your customers need

The common thread is technology

Modernizing IT is nothing new

Source: Dell EMC 2017 IT Transformation Maturity Study (ESG)

Modernization reduces business complexity.

Focus on your priorities.

Capacity

demanding

Performance

demanding

Businesses will have a variety of workloads

Dell - internal use - confidential 14

Systems of record Systems of engagement

Cloud-native Traditional

• Common goal of the modern IT department is to balance the needs of

both traditional and cloud-native apps

• In the traditional application space, workloads, like systems of record,

achieve resiliency and availability through the infrastructure itself

• In Cloud-native architectures, reliability and resiliency fall to the

application

• Infrastructure organizations need to focus their efforts on the things that

deliver the greatest value to the organization

Focus on your priorities.

HPC

Data Analytics

Business Applications

Software-Defined

Hybrid Cloud

Either route will get you there

Build on purpose

Build with uniqueness

Build what differentiates

Buy for standards

Buy what accelerates

Buy for general

Modernize for efficiency and opportunity

Dell Technologies can be your guide

Protection and Trust Security/Governance | Encryption | Data Protection | Services/Support

FLASH

SCALE-OUT

SOFTWARE DEFINED

CLOUD ENABLED

Reduce Costs (# Of Drives, Power, Floor Space. Etc.) Consistent And Predictable Performance

Lower Entry Costs And Scale As You Grow Manage Massive Capacity With Fewer Resources

Automated Provisioning And Business Agility Flexible And Programmable Data Services

Policy Driven Service Delivery On/Off Premises Data and/or Application Mobility

TOWER MODULAR RACK EXTREME SCALE

INFRASTRUCTURE

INDUSTRY'S #1

Server Portfolio PowerEdge

*Based on units sold (tie). IDC Worldwide Quarterly Server Tracker, Q1-Q3, 2016.

The bedrock of the modern data center

INDUSTRY'S #1

Dell EMC Networking

Open Networking

Platforms

Open Networking

Ecosystem Open Networking

Software

OS10 OS9 Open Software-Defined Networking

INDUSTRY'S #1

Storage Portfolio

High-end storage Unstructured Midrange

PROTECTION STORAGE

PROTECTION SOFTWARE

Best of breed Integrated

PROTECTION APPLIANCE

Dell EMC’s Data Protection Portfolio

CI and HCI make new technology adoption

And IT Transformation …

Less Costly Less risky More agile More efficient Faster Simpler

CI and HCI are based on the foundations of the

modern data center…

Dell EMC’s unmatched portfolio

Software-

Defined Flash

Cloud-

Enabled

Scale-

Out

Protection &

Trust

x86

Servers

CI and HCI Systems

Managed

T U R N K E Y E X P E R I E N C E

Engineered Manufactured Supported Sustained

RACKS

APPLIANCES

BLOCKS

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Enterprise-class hardware and software

Modular design for data center scale

Trusted “engineered system” experience CONVERGED 1 #

Dell EMC VxBlock

is ready for the majority

of x86 workloads (by volume)

as hyper-converged

infrastructure or pooled

storage.

are best suited for specific

workloads that demand very

high capacity or performance,

or have complex data

protection needs.

SDS powers HCI

SAN powers CI

Software Defined Storage

Dell Technologies’ Point of View on SDS, HCI & CI

Dell EMC Converged Systems

Modernization Scalability Simplicity Agility

Companies are already

embracing HCI

>60% will adopt HCI by 2017

Converged and comprehensive

Fast and modern

Low TCO and high value

Innovation without compromise Integrated Data Protection Appliance

Specialized software will

replace specialized hardware

throughout the data center

CI and HCI will coexist for YEARS

Traditional and software-defined architectures will coexist for years

Evaluate approach to each project according to value

© Copyright 2017 Dell Inc.

Orchestration

Platform

Virtualization

Servers, storage & network

Services Consumption

Infrastructure

Cloud

Pay for technology on your terms with Payment Solutions for Flexible Consumption

Variable

use Flex On Demand

Cloud Flex for HCI

Data Center Utility

Growth

solutions Flexible Leasing

Provision and Pay

Ready Capacity

Pay as you Grow

Software

solutions Software installment payments

Transformational License

Agreements (TLAs)

Dell Financial Services TM (DFS)

Eliminating the Budget Barrier with Flexible Consumption Models

IT Transformation Modernize

data center

Automate service delivery

Transform IT operations

Growth Solutions Variable Usage

Options

Hosted/Managed

Cloud Solutions

Take control of your organization’s journey.

IT support and

lifecycle services

Education

Services

© Copyright 2017 Dell Inc. 3