10 mobile social trends for 2012 and beyond: customer engagement technology world 2011 keynote

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David BerkowitzVP Emerging Media

360i@dberkowitz

dberkowitz@360i.comblog: MarketersStudio.com

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From: David Berkowitz

To: CET World

Relive this presentation over and over again!http://bit.ly/cetw2011

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Get yer playbooks right here

360i.com/socialcommerce

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Going where few mobile social media users have gone before…

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Table of contents

• A bit about what I’m doing here

• Some lofty stage setting

• 10 incredible mobile social trends that will change your life and may make you want to put Emerging Media in your job title

• Recap

• Appendix: 3 pages of links from this talk

Note:Check the Speaker Notes onSlideShare, or the notes fieldin the download, for added

context

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1. Social Fashion

5. Putting ME in RecomMEndations

2. Tag, You’re It

3. Interactive TV

6. Social Context

7. Geo-Gaming

4. Q&A

8. Augmented REALity

9. Near Field Community

10. Facial Recognition

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What does it mean for

real people?

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Fortunately, I found some.

Well, I found Lenny Legoman…

Hi!

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Fortunately, I found some.

Well, I found Lenny Legoman…

…and he recruited a few friends.

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DISCLAIMERS

No ninjas were harmed during the creation of this presentation.

LEGO images are via http://minifigures.lego.com (except for Lenny Legoman, a name of my own device, and I found him on Google Image Search by looking for

‘lego man white background’ and winding up at http://www.exhibitoronline.com/exhibitormagazine/images/june07/itw/legoman.jpg

).

LEGO is not a current client of this presenter nor his agency,though this presenter played with quite a bit of LEGO as a kid and still thinks it’s pretty awesome, even if he doesn’t know how on Earth someone would spend hundreds of dollars on

one of their more advanced sets.

These opinions have not been vetted by anyone, including the presenter himself.

In some alternative universe cupcakes are good for you.

I prefer real ninjas to social media ninjas.

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Lenny’s challenge

How do I figure outwhat to wear?!?!?

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Adding Facebook likes increased Steve Madden’s mobile site’s traffic by 30% within 24 hours.- Mobile Marketer

Mobile social 101: start with Facebook

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2020

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Mirror, mirror tweeting on the wall…

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Reality check

If these appsget me more compliments

when I go out, I’m going to be hooked!

Make itwork!

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Lenny’s challenge

How do I organizeall this stuffI’m sharing?

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“Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red you perceive as green.”

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“Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red you perceive as green.”

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It’s like the HSBC “Different Values” campaign where the same image has different meanings to different people

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Reality check

Tags seem like a lot of work…

unless they help me make sense of

my world.

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Lenny’s challenge

When I’m watchingTV, how do I share stuff and see whatothers are saying?

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The messy middle…

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Mobile TV watching is a very social experience

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The present and near-future: use mobile apps to sync up with TV allowing for interactive content and sharing

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Reality check

I’m as big a channelsurfer as there is,

and TV’s far more funwhen my phone makes it social.

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Lenny’s challenge

Who can I askquestions that matter

to me right now?

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Reality check

Any answers I getbetter be faster

than Google or Siri,and even more relevant.

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Lenny’s challenge

Why do I get the same recommendations

as my grandpa?

What’s wrong withdeals for 50% off

your next Bingo tournament?

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Wisdom app

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Reality check

My phone is personal,so any recommendations

better be all aboutME.

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Lenny’s challenge

How can I find outif friends or peopleI should know are

nearby?

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Javits Sonar

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Reality check

It takes a lot toweird me out,and this stuff

weirds me out.

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Lenny’s challenge

How can mobilegames feel totallyrelevant wherever

I am?

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Reality check

Geogaming’s for geeks,but if it becomes part of

Angry Birds orWords with Friends,

I’ll be hooked.

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Lenny’s challenge

How can I… umm… augment

stuff?IDK.

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Airwalk

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Reality check

I know a few things about augmentation,

but this is over my head.Make it fun or useful and skip the jargon.

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Lenny’s challenge

How can I reallyinteract with anyplace or object

right where I am?

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Survey says…

“2011 is — finally — the year that near field communication begins to matter. The market will finally move away from the trial stage in regions where NFC infrastructure is in place.”Forrester Research2011 Mobile Trends report

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Reality check

Does this workon my 1983 Motorola

DynaTAC? If not, I’ll use NFC when I getaround to upgrading.

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Lenny’s challenge

How can facial recognition work when

all our faceslook the same?

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Lenny’s challenge

How can facial recognition work when

all our faceslook the same?

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Utility

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Matchmaking

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Substitutions

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Branded content in-store

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Branded content via mobile

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Reality check

I will makegreat sacrifices

for no one tofind out

who I am.

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1. Social Fashion

5. Putting ME in RecomMEndations

2. Tag, You’re It

3. Interactive TV

6. Social Context

7. Geo-Gaming

4. Q&A

8. Augmented REALity

9. Near Field Community

10. Facial Recognition

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Thank you!

• David Berkowitz dberkowitz@360i.com

• @dberkowitz Blog: MarketersStudio.com

• More at 360i: @360i / blog.360i.com

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Appendix:Links from this talk

This is the bestlooking appendix

I’ve ever examined!

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Appendix:Links from this talk

This is the bestlooking appendix

I’ve ever examined!

Let me know ifyou need an

appendectomy.

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Links from this presentation (page 1 of 3)

• Intro

• Social Commerce Playbook: www.360i.com/socialcommerce

• 1) Social Fashion

• Go Try It On: www.gotryiton.com • Fashism: www.fashism.com• Tweeting mirror: www.nedap-retail.com/fashion/intelligent-mirror

• 2) Tag, You’re It

• Pinterest: www.pinterest.com• Instagram Hot Trends: web.stagram.com/hot/

• 3) Interactive TV

• IntoNow: www.intonow.com• GetGlue: www.getglue.com • Shazam: www.shazam.com

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Links from this presentation (page 2 of 3)

• 4) Questions? Answers.

• Localmind: www.localmind.com• Opinionaided: www.opinionaided.com

• 5) Putting ME in RecomMEndations

• Alfred: www.alfredmobile.com • Foursquare: www.foursquare.com• Wisdom: www.wisdom.com

• 6) Social Context

• Sonar: www.sonar.me• Banjo: www.ban.jo

• 7) Geo-Gaming

• Traveler’s Quest: www.kittycode.com/products/travelersquest/ • Dokobots: www.dokobots.com • Life is Crime: www.lifeiscrime.com • Gumshoe: www.playgumshoe.com

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Links from this presentation (page 3 of 3)

• 8) Augmented REALity

• Layar Vision: www.layar.com/layar-vision/ • Aurasma: www.aurasma.com• Airwalk by Goldrun: www.goldrungo.com (recap: bestadsontv.com)• New Balance baton: www.digitalbuzzblog.com

• 9) Near Field Community

• Mixi check-ins: www.mixi.jp (recap: techcrunch.com) • Touchatag: www.touchatag.com (more on Slideshare) • Coca-Cola vending machine: video on Engadget

• 10) Facial Recognition

• Coca-Cola social event: www.simplyzesty.com/facebook/ (recap, video) • FaceMate: www.findyourfacemate.com • Cartoonizer for Android: market.android.com• Kraft vending machine: video on PSFK• Kate Upton staring contest: video at kate-upton.com (for work, of course)