5 enterpreneurship april2012

……..The self help laundry service

KLEANO MATIC

Idea generation

External analysis

Internal analysis

Identify resources

Mission statement

Marketing strategy

Implementing plan

Marketing budget

Evaluation

method

Idea generation

Todays scenariodhobi Dry cleaners

WHAT SERVICE WE WANT TO OFFER TO THE CUSTOMER?

WHO ARE OUR TARGET CUSTOMERS?

student IT professionals

Small families

External analysis macro market

Internal analysis

External analysis Mico market

Analysis

What differentiated benefits we are offering to provide that others don't?

what evidence do you have that customers will come to us?

MONEY IS NOT A PROBLEM

What evidence do we have to show that the target market grow?

Can you develop capabilities that are transferable from one segment to another?

External analysis macro market

Internal analysis

External analysis Mico market

Analysis

Is the market large enough for you and competitors?

Too many choices

But we are different

What are the market's short term and long term growth rate?

It is very high

Industry analysis:Porters 5 forces

Pestel analysis

External analysis macro market

Internal analysis

External analysis Mico market

Analysis

• Automated Washing Machines

• Time Flexibility

• Variety of detergents as per convenience

Sustainable Competitive Advantage

What industry we are competing in?

Critical success factors

quality

Time convenient

hygiene

The CSF we are not prepared to meet?

S W

T

Strengths . Quality washing of

clothes . High efficiency . Convience . Hygienic . Fast service . ironing home

delivery of ironed clothes

. Variety of detergent as per convenience.Opportunities

no distributors in these service, we directly cater this service to customer

as international airport is coming up in Kharghar we have high hope for the future

Threats Proprietors can

easily enter into this business

The competition is intense as there will be existing laundry services and also cheap roadside services/dhobi

O

Weaknesses . no control on supply

of electricity and water . Continous

maintaence is requried

SWOT ANALYSIS

TO PROVIDE CONVENIENT & QUALITY WASHING AT REASONABLE PRICE WITH FAST SERVICE.

to expand our business to every major city in the next 5-7 years

Business Model

Washing m/c company & maintenance

Electricity supplier

Water Supplier

Detergent supplier

Strategic Partner

Key Activities

Providing services for washing & ironing home delivery of ironed clothes

Marketing plan

Place = rented shop

Equipment = Washing machine

People = Skilled worker for ironing, one person for regular maintenance

Funds = loans from commercial bank or new investors

Key Resources

product place

price promotion

L E V E L 3L E V E L 2L E V E L 1

CEO (US)

MANAGER (CASHIER)

MAINTENANCE

IRON

IRON

MANAGER (DELIVERY)

DELIVERY BOY 1

DELIVERY BOY 2

Organizational structure

• He will hold the counter and collect the money

cashier

• maintenance & handling washing & drying works

maintenance

• Guide the first time customers

guidance

• Look after the daily operating of the store

manager

JOB DESCRIPTION : MANAGER

•promotion1

•bonus2

•benefits3

EMPLOYEE RETENTION

wash-ing ma-

chine; 14000

0

dryer; 50000cycle; 6000

iron; 4000

rent ; 540000

Fixed cost

labour; 30000

electricty; 22000

water charges; 15000

detergent; 8000Cost break up: Variable cost

BEP Analysis

Per kg

sales 21

Less variable cost 11.5

contribution 9.5

BEP =790000/9.5=83160 kg (approx..) Planned approximate washing per year= 78000 kg So, we will be earning profit after 14th month of

starting the business

0 4 month 8 month 12 month 16 month0

2

4

6

8

10

12

14

0

2.9

5.9

8.97

11.96

0

2.47

4.94

7.41

9.88

fixed cost variable cost contribution

Rs. in lakh

Price 15

BRING BACK YOUR

CLOTHES HERE THANK YOU