7 social media secrets power point

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7 Social Media Secrets

To Build Credibility

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Deborah Chaddock Brown

@putcustomers1st

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Who you knew

Who you know

Who you WANT to know

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Secret #1 - Basics80/20 ruleSOCIAL not MEDIATime of Day mattersOverexposure is like sunburn….

Harmful to your credibility

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80/20 Rule Applies

80% Mention others Retweet Reply Ask a question Share a link to

someone else’s site

20% Share a link to your

blog or site Promote a product Advertise an event

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80/20 Rule

Applies

AboutMe

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SOCIAL not Media

SOCIAL Seeks connections Builds trust Learn Get involved Two-way

MEDIA Sales Sales Sales Unfollow, unfriend, IGNORE

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Time of Day Matters*

*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/

©2011 AllWrite Ink All Rights Reserved

Time of Day Matters*

*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/

©2011 AllWrite Ink All Rights Reserved

Time of Day Matters*

*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/

©2011 AllWrite Ink All Rights Reserved

Time of Day Matters*

*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/

©2011 AllWrite Ink All Rights Reserved

Time of Day Matters*

*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/

©2011 AllWrite Ink All Rights Reserved

Time of Day Matters*

*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/

©2011 AllWrite Ink All Rights Reserved

Avoid Overexposure

Too much of a good thing Do you have a REAL job? Know-it-all (and not in a good way) Works against you

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Secret #2 – LinkedIn Headline

Not your titleBillboard of resultsKeyword richHow do you want to be known?

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Secret #2 – LinkedIn Headline

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Secret #3 – LinkedIn Super Share

Share a LinkedIn update to millions in just seconds

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Secret #3 – LinkedIn Super Share

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Secret #3 – LinkedIn Super Share

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Secret #4 – LinkedIn Company Extras

Create a company pageAdd Products/Services Page(S)

DescriptionLinksVideoSpecial coupon offers

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Secret #4 – LinkedIn Company Extras

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Secret #4 – LinkedIn Company Extras

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Secret #4 – LinkedIn Company Extras

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Secret #5 – Search.Twitter

Search keyword phrasesSelect , or ?Jump into the conversationSubscribe to the feed

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Secret #5 – Search.Twitter

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Secret #5 – Search.Twitter

©2011 AllWrite Ink All Rights Reserved

Secret #5 – Search.Twitter

©2011 AllWrite Ink All Rights Reserved

Secret #5 – Search.Twitter

Photo edited to protect the faint of heart!

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Secret #6 – Hoot SuiteSchedule Updates

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Secret #7 – AnimotoYouTube #2 Search EngineVideos provide

Business exposureSearch Engine OptimizationBacklink to website

Animoto creates videos in minutes

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Secret #7 – Animoto

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Deborah Chaddock Brown

deborah@allwriteink.com 330-414-8792 Blog: www.makeorbreakmoments.com Site: www.allwriteink.com Invite me to speak at your next meeting

www.customerrelationshipspeaker.com