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AbodeMaking the budget hotel as happy as home
Jing Cai, Coral Chen, Mike Duca, Jennifer Lopez, Liz Mullen, Julie Perkins
Sunday, October 17, 2010
What is a budget hotel like?
Sunday, October 17, 2010
What is a budget hotel like?
Sunday, October 17, 2010
What is a budget hotel like?
Sunday, October 17, 2010
Budget hotels feel...
- Unpleasant- Lonely- Generic- Boring- Simply a place to spend the night- Technologically behind- One size fits all- A place to go out of necessity
Sunday, October 17, 2010
How do you redesign the budget hotel experience and the business practices that go with it?
Sunday, October 17, 2010
What is
Abode?
Sunday, October 17, 2010
A new form of budget hotel
- Focused on guest experience and providing unexpected delight for a budget price
- A company that fosters community with its employees, guests and retail and service providers, and expresses great appreciation for all members of the community
- A leader in rethinking business structure to improve the well-being of its greater community
Sunday, October 17, 2010
The Abode Guest Experience
- Primes Guests before they arrive to be in control of their Abode experience, using the “My Abode” web portal
Sunday, October 17, 2010
Abode
My Abode Login
Hotels
About Guest Experience Community PartnersMy Abode
Design your Experience
Neighborhood
Check in
Check out
MM/DD/YYYY
MM/DD/YYYY
Room occupancy
1 +
Home away from Home
Make my Abode!
Room Decor
Clean Modern
Interested In
Babysitter
Interested In
Room Aromatherapy
Favorite Drink
Sunday, October 17, 2010
The Abode Guest Experience
- Create a soothing and designed room experience, of their choosing to make them feel at home
Sunday, October 17, 2010
Room Morocco
Sunday, October 17, 2010
The Abode Guest Experience
- Uses technology to expedite checkin process and as a means for Guests to more easily engage with staff to ensure a positive experience.
Sunday, October 17, 2010
Painless Digital Checkin & In room Interactive Panel
Sunday, October 17, 2010
The Abode Guest Experience
- Special Abode Events connect Guests with the local retailers for classes and events of special interest.
Sunday, October 17, 2010
Special Event with Meditation Center
Sunday, October 17, 2010
The Abode Guest Experience
- Extra surprise perks and services to round out the experience.
Sunday, October 17, 2010
Little treats to Delight Guests
Sunday, October 17, 2010
The Abode Employee Experience
- Focused on measuring and keeping track of “Happiness Factor” of the employees and ensuring they are achieving their personal and professional goals.
Sunday, October 17, 2010
Employee lunch interviews to measure happiness & attainment of goals
Sunday, October 17, 2010
The Abode Employee Experience
- Employee Abode webpage transparently shares current feelings in the Abode community using metrics, photo collections and Guest rating and comments
Sunday, October 17, 2010
AbodeHotels
Our Goals Guest Experience Community PartnersContribute
Current Happiness Factor: 8.2 +
Abode in Action
What are our Guests saying today?
Brainstorm Hawaii decor, sweet Anna! Everybody, SHOUT!
The Moroccan room is the most exciting hotel room I have ever booked, I didn’t want to leave and was so excited when there was a knock at the door because I just kept getting little surprises. The Abode staff really made me feel at home.
- Mary staying in LA Abode
I discovered the worlds best cookies in New York, they are around the corner from Abode Midtown and were gifted to me when I arrived from George the Abode staff member who checked me in. That made my day!
- Paul staying in NY Abode
Why doesn’t every hotel offer free cooking classes? Abode you Rock! Now I can prove to my girlfriend I can cook.
- John staying in Miami Abode
Sunday, October 17, 2010
The Abode Employee Experience
- Dedicated to making each employee feel as if they are important and can contribute to the larger Abode community
Sunday, October 17, 2010
Introduce your favorite local shop into the Guest Experience
Sunday, October 17, 2010
The Abode Employee Experience
- Long-term and short-term benefits that keep the employees excited and fresh
Sunday, October 17, 2010
Special surpise perks that increase long-term and short-term happiness
Sunday, October 17, 2010
The Abode Extended Community Experience
- Provide a true sense of community where each Abode hotel is located by becoming an active and empowering member of the neighborhood.
Sunday, October 17, 2010
Bring the local neighborhood in and support their business and needs.
Sunday, October 17, 2010
AbodeMaking the budget hotel as happy as home
Jing Cai, Coral Chen, Mike Duca, Jennifer Lopez, Liz Mullen, Julie Perkins
Sunday, October 17, 2010
Questions?
Sunday, October 17, 2010
Sunday, October 17, 2010
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