boosting engagement rate

Promoting the Engagement

P6 Framework

Social Business Strategies

Community Building: Is it a number game?

P6 Framework

1000 True FansA 1000 True Fans-Kevin says that if an artist has about 1000 true fans, “people who are willing to spend one day’s salary a year for the artist”, it is success

P6 Framework

Kevin’s fans

There were over 5 million people who had Kevin in their cricles on Google Plus!

But True Fans?

P6 Framework

Ciphers

36% of the followers turned out to be “ciphers”- meaning, they abandoned their account

P6 Framework

Outsourcing

When you outsource your handshake!

P6 Framework

Overkill

“Nearly 50% of social network users could be fake or empty user accounts” Why?

P6 Framework

Pet profiles!

“Nearly 10% of Facebook Accounts are owned by pets, spammers.

P6 Framework

P6 Framework

How many is 1000 for you? It took Sense Worldwide 10 years to build a community base of 2000 people!

NumbersP6 Framework

Tribe

“Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe”

P6 Framework

Types of Participants

Followers Evangelists Disciples Co-creators

They know what you do

They know and also let others know what you do

They add value to what you do

They do what you do on your behalf

P6 Framework

Life Edited - Idea Contest

Motivating more people to take part inthe Life Edited project

P6 Framework

Prize awardP6 Framework

Followers P6 Framework

Evangelists P6 Framework

DisciplesP6 Framework

Co-creatorsP6 Framework

Motivators

The V.I.S.A Power

P6 Framework

Visibility is the primary motivator

P6 Framework

Know/comment what your friends are reading, eating, shopping, liking, sharing, what not?

P6 Framework

What an Idea Sirji!

P6 Framework

How Idea Cellular provides “visibility”

P6 Framework

Socialising opportunities

Idea Frames

P6 Framework

Opportunities to exhibit altruism

Citizen Journalist

P6 Framework

P6 Framework

Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by

Sankar, Managing Partner, Younomy

Reach: sankar@younomy.com Mobile: +919790276206www.younomy.com

Like: www.facebook.com/younomyFollow: @younomyNewsletter: www.tinyletter.com/younomy