bp social media buzz report aug/2010

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BP Social Buzz Report18.08.2010 / Mike Schwede / Source: Sysomos MAP

Foto John E. Lester

© orange8 interactive ag, 2010 2

Overview (17 Feb 2010 to 18 Aug 2010)

© orange8 interactive ag, 2010 3

Twitter dominates, Buzz decreases dramatically

© orange8 interactive ag, 2010 4

Sentiment Trend

Sentiment Brand Comparison 17 Feb 2010 to 18 Aug 2010

© orange8 interactive ag, 2010 5

Boycott BP: Decreasing and a small share of voice

© orange8 interactive ag, 2010 6

Boykott BP: But much more likers

Buzz in the timeline

© orange8 interactive ag, 2010 7

© orange8 interactive ag, 2010 8

Buzz in the timeline

© orange8 interactive ag, 2010 9

Buzz in the timeline

© orange8 interactive ag, 2010 10

Buzz in the timeline

© orange8 interactive ag, 2010 11

Buzz in the timeline

© orange8 interactive ag, 2010 12

Buzz in the timeline

© orange8 interactive ag, 2010 13

Buzz in the timeline

Questions? We are here for you.

Mike Schwede, Strategic Consulting & Social Media, Board

Direct +41 32 366 00 82Mobile +41 78 600 88 82mike.schwede@orange8.comtwitter.com/mikeschwede

orange8 interactive agMattenstrasse 90 CH-2503 Biel-Bienne, Switzerlandwww.orange8.com

© orange8 interactive ag, 2009 14

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