brand roi series social marketing roi case study part 2

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Marketing ROI Series - Case Study –

Social Media Marketing ROI

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Guy R. Powell

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Guy R. Powell

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Guy R. Powell

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P

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PROI

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PLean back Lean forward

Engagement quality

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PTypes of posts driving engagement

A simple post

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PTypes of posts driving engagement

Statement w/ Picture

A simple post

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PTypes of posts driving engagement

Statement w/ Picture

A simple post Post w/ question and link

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PTypes of posts driving engagement

Statement w/ Picture

A simple post Post w/ question and link

Contest

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PTypes of posts driving engagement

Statement w/ Picture

A simple post Post w/ question and link

Contest

2-column picture

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P1: Mass media contributes to fan

growth and engagement

3: The actual ROI

For next time

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PFor more information

Here’s where you can download the case studies:

http://www.ProRelevant.com/case-study-roi-of-social-media-marketing

www.SocialBakers.com www.ProRelevant.com

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