brightlocal - local seo check up - webinar slidedeck - lscu - powerpoint

Hello & welcome to the webinar. The webinar will start in a few minutes.

Hello & welcome to the webinar. The webinar will start in a few minutes.

Local SEO Check Up

Master Class Webinar Series:

✓1

Up-coming webinarsLocal SEO Check Up

12th Dec15th Dec17th Dec

Local Search Rank Checker

CitationTracker & CitationBurst

All webinars at 2pm EST / 11am PST

AgendaOverview (<5 mins)

Packages & report credits (<5 mins)

Customizing reports (5 mins)

✓

✓

✓

Analyzing reports (20 mins)

✓ Setting up reports (5 mins)

✓

APIs (<5 mins)✓

Q&A ✓

‘SEO Check Up’Complete Local SEO Audit tool

Generates SEO report in 15 mins

White-label reports

✓

✓

✓

6 areas of SEO covered✓

Online & PDF reports✓

300 automated checks✓

How we gather data

Pull data from 20+ sources

90% scraping / 10% API

✓

✓

✓ Real-time + small cache

✓

100% BrightLocal technology

Who & when...

Pitching to new clients

Start of a new engagement

✓

✓

Periodic ‘health’ checks ✓

Packages & Reports

Single Business

Multi Business

SEO Pro

✓

✓

✓

1 / month

6 / month

20 / month

Packages & Reports

Addon Packages - from $1/report✓

Setting-up Reports

Analyzing Reports

Summary scores

Takes multiple factors into consideration

Gives each factor a weighting

Score is compared vs. max possible

Turn this in a ‘friendly’ value

Some factors absolute, some relative

✓

✓

✓

✓

✓

Sample of scoring algoDomain Authority 0-30 31-60 61-100

Points 1 3 6

Domain Auth. vs Competitors

Less Equal More

Points 0 1 3

Code

This studies the code of your website and looks for certain signals within the code.

We then interpret those signals and determine if they are good or bad.

Content & Links

On-site SEO - 2 parts

‘Content’ looks for use of keywords in both the visible text & in the ‘meta’ content of site.

‘Links’ are links within your website & links which click outside your site.

Editing & White Label

Customizing ReportsEditing

You can edit individual reports online. This allows you to tweak results or to give a report a custom, personalized introduction.

These changes are unique to each report.

White Label

White-labelling your reports allows you to change the logo, colors, introduction text.

It also allows you to select which sections of the report you want to show

These changes are universal to all reports.

APIs

Google+ Local look-up

Social Media reporting

✓

✓

Local directory look-up✓

Off-site SEO✓

What are we working on

Updated report styling

White-label report (Q1, 2013)

✓

✓

Citation Report Section✓

ThankYou

Questions?