build your linkedin recruiting strategy for state & local government [webcast]

RECRUITING STRATEGY FOR GOVERNMENT AGENCIES

KristyMDalton @kristydalton22 | #govgirl

Kristy Dalton

What we’ll cover

Do’s & Don’ts: Social Recruitment Strategy Tips for Government Hiring Managers Revamp your Government LinkedIn Page

#hiretowin

http://GSMCON.com

http://GSMO.org

Latest LinkedIn Data

Total workforce on LinkedIn: 400 million worldwide

Government workers on LinkedIn in North America: 14.2 million

WHY IS GOVERNMENT RECRUITMENT A BIG DEAL?

Do’s & Don’ts: Your Social Recruitment Strategy

UTILIZE WHAT YOU CAN DO FOR FREE ON LINKEDIN

DO:

Company Pages Showcase Pages Updates Groups

CONSIDER PAID PROMOTIONS ON LINKEDIN

DO:

Sponsored Updates Career Pages Recruiter

DEVELOP A SOCIAL EMPLOYEE ADVOCACY PROGRAM

DO:

Bambu Amplify

RESPECT THE PLATFORM

DO:

Share posts on economic development Job openings New businesses opening Background on working for the agency Showcase employees Awards won by agency Behind the scenes of working for agency

AVOID DOING THESE THINGS

Showing preference in Job Ads Engaging in prohibited employment

practices

LEGAL ISSUES W/ SOCIAL RECRUITMENT

Same legal issues apply to SM job postings Can’t be sole location job is posted Look at profiles after formal interview Don’t request passwords Be consistent Subscribe to Municipal Minute:

http://municipalminute.ancelglink.com

AVOID DOING THESE THINGS

Showing preference in Job Ads Engaging in prohibited employment

practices Using personal profiles for agency (set

up Company Page and Showcase pages)

Using only text and links - use images!

Tips for Government Hiring Managers

Tips for Government Hiring Managers

In the U.S., there are currently over 500k jobs posted on LinkedIn

There are over 15k government related jobs on LinkedIn

Tips for Government Hiring Managers

Tweak your profile as a recruiter / hiring manager / HR professional

Use LI groups to find candidates Use LI as personal publishing platform Get to know the Job Seeker experience

Revamp Your Government LinkedIn Page

Agencies Using LinkedIn Pages

4,000

1750

1702

1175

798

531

GovernmentAdmin

Public Safety

Govt.Relations

Public Policy

LawEnforcement

Military

Revamp Your Government LinkedIn Page

‘Company Page’ Best Practices Create ‘Showcase Pages’ Tell Your Agency’s Story

Revamp Your Government LinkedIn Page

‘Company Page’ Best Practices Create ‘Showcase Pages’ Tell Your Agency’s Story Post Regularly Embed LI Follow Button on Agency’s H.R. Site

Thank you! Questions?

GovernmentSocialMedia.com kristy@governmentsocialmedia.com Business.linkedin.com/talent-solutions @hireonLinkedIn

http://GSMCON.com

http://GSMO.org