cets 2011, steve baker, slides for high-impact videos in a low-cost world

HighHigh--ImpactImpactVideoVideo

In a lowIn a low--cost worldcost world

•• Mr. FabulousMr. Fabulous

•• WeWe--gotgot--aa--SMESME

•• Mr. HypeMr. Hype

•• Mr. FabulousMr. Fabulous

•• WeWe--gotgot--aa--SMESME

•• Mr. HypeMr. Hype

•• II’’ve seen a lot of bad training videosve seen a lot of bad training videos•• How about you?How about you?•• Maybe you have produced a few Maybe you have produced a few

yourself.yourself.

•• ItIt’’s Not Your Faults Not Your Fault……

technicaltechnicalexpensiveexpensiveprofessionalsprofessionals

… historically

Mortal Learning Professional

ProfessionalEE--LearningLearning

I’m technical

We can We can do it!do it!

Lecture ManLecture Man

Talking Head ManTalking Head Man

John!Marsha!

W.W.WW.W.W.

ØCD-ROM

Y2K & .com bustY2K & .com bust

Serpents of FinanceSerpents of Finance

Dragons of the bottom lineDragons of the bottom line

Until…

When new enemies arose…

To be goodTo be good To be costTo be cost--effectiveeffective

High visibility projectsHigh visibility projects

Large PopulationLarge PopulationAmortizationAmortization

The business doesn’t want to pay for video.

And we entered a new dark age

All That Has ChangedAll That Has Changed

How so?

How many have used video in learning?How many have used video in learning?For 10 years or more?For 10 years or more?

Activity:Activity:

• Pair up with someone next to you• Take 2-3 minutes and discuss…

How are you using video?

What are you doing with video?What are you doing with video?

All That Has ChangedAll That Has Changed

How so?

++ ==20062006

20052005

V.L.R.V.L.R.

Viva la RevolutionViva la Revolution

48 Hours of Video Uploaded48 Hours of Video Uploaded

… Per Minute3 Billion Views Per Day3 Billion Views Per Day

May 2011

•• 30 percent30 percent: Amount of overall traffic coming from the U.S.

•• 700 billion700 billion: Number of playbacks in 2010

•• 10 percent10 percent: Amount of videos available in HD

•• 100 million100 million: Number of daily mobile views

Flip VideoFlip Video

• Aim, Push & Shoot• Cheap – $200 versus $1,000• File-based video recording – no tape • And upload right to Youtube or MySpace

Today doing video is even better.Today doing video is even better.

You can do what we did…

Good News!Good News!Only $4,100Only $4,100

$1,000

$600

$2,500

Good News!Good News!Only $3,300Only $3,300

$200

$600

$2,500

Good News!Good News!Only $3,150Only $3,150

$50

$600

$2,500

Good News!Good News!Only $2,630Only $2,630

$50

$80

$2,500

Good News!Good News!Only $630Only $630

$50

$80

$500

Good News!Good News!Only $550Only $550

$50

$500

Good News!Good News!Only $250Only $250

$50

$200

$5

$5 $5

$0$0

$205 $205

Just borrows someoneJust borrows someone’’ss……

Ignore at your own riskIgnore at your own risk……

Price & technology are no longer barriersPrice & technology are no longer barriers

The rules for video have changed as well.The rules for video have changed as well.

Less about polishLess about polish……

…… more about engagementmore about engagement

8 8 –– 15 Seconds15 Seconds

……to grab their attentionto grab their attention

If you want them to reach the endIf you want them to reach the end

Live Action

LiveEvents

Screencasts

Animation

Types of VideoTypes of Video

Live Action SceneLive Action Scene

AntiAnti--Money LaunderingMoney Laundering

Live EventLive Event

Live EventLive Event

Truth or Dare?Truth or Dare?

Who has never shot a video before?Who has never shot a video before?

ScreencastsScreencasts & Animation& Animation

ScreencastScreencast / Animation/ Animation

Created in iMovie

ScreencastScreencast / Animation/ Animation

• Virtual Team Meetings

DevelopmentDevelopment

PrePre--ProductionProduction

ProductionProduction

PostPost--ProductionProduction

DistributionDistribution

55--Stage ProcessStage Process

55--Stage ProcessStage Process

Key output: Key output: ScriptScript

55--Stage ProcessStage Process

Key outputs: Key outputs: Shot list & ScheduleShot list & Schedule

55--Stage ProcessStage Process

Key output: Key output: VideoVideo

55--Stage ProcessStage Process

Key output: Key output: Finished VideoFinished VideoMusic & FXMusic & FX

55--Stage ProcessStage Process

Key output: Key output: Hosting & CommunicatingHosting & Communicating

Creative TimeCreative Time

• Your chance to be a director & a star

What are you dying to ask?What are you dying to ask?

ThatThat’’s a wrap!s a wrap!

•• VideoLearningCoPVideoLearningCoP (Community of Practice)