cets 2011, steve baker, slides for high-impact videos in a low-cost world
TRANSCRIPT
HighHigh--ImpactImpactVideoVideo
In a lowIn a low--cost worldcost world
•• Mr. FabulousMr. Fabulous
•• WeWe--gotgot--aa--SMESME
•• Mr. HypeMr. Hype
•• Mr. FabulousMr. Fabulous
•• WeWe--gotgot--aa--SMESME
•• Mr. HypeMr. Hype
•• II’’ve seen a lot of bad training videosve seen a lot of bad training videos•• How about you?How about you?•• Maybe you have produced a few Maybe you have produced a few
yourself.yourself.
•• ItIt’’s Not Your Faults Not Your Fault……
technicaltechnicalexpensiveexpensiveprofessionalsprofessionals
… historically
Mortal Learning Professional
ProfessionalEE--LearningLearning
I’m technical
We can We can do it!do it!
Lecture ManLecture Man
Talking Head ManTalking Head Man
John!Marsha!
W.W.WW.W.W.
ØCD-ROM
Y2K & .com bustY2K & .com bust
Serpents of FinanceSerpents of Finance
Dragons of the bottom lineDragons of the bottom line
Until…
When new enemies arose…
To be goodTo be good To be costTo be cost--effectiveeffective
High visibility projectsHigh visibility projects
Large PopulationLarge PopulationAmortizationAmortization
The business doesn’t want to pay for video.
And we entered a new dark age
All That Has ChangedAll That Has Changed
How so?
How many have used video in learning?How many have used video in learning?For 10 years or more?For 10 years or more?
Activity:Activity:
• Pair up with someone next to you• Take 2-3 minutes and discuss…
How are you using video?
What are you doing with video?What are you doing with video?
All That Has ChangedAll That Has Changed
How so?
++ ==20062006
20052005
V.L.R.V.L.R.
Viva la RevolutionViva la Revolution
48 Hours of Video Uploaded48 Hours of Video Uploaded
… Per Minute3 Billion Views Per Day3 Billion Views Per Day
May 2011
•• 30 percent30 percent: Amount of overall traffic coming from the U.S.
•• 700 billion700 billion: Number of playbacks in 2010
•• 10 percent10 percent: Amount of videos available in HD
•• 100 million100 million: Number of daily mobile views
Flip VideoFlip Video
• Aim, Push & Shoot• Cheap – $200 versus $1,000• File-based video recording – no tape • And upload right to Youtube or MySpace
Today doing video is even better.Today doing video is even better.
You can do what we did…
Good News!Good News!Only $4,100Only $4,100
$1,000
$600
$2,500
Good News!Good News!Only $3,300Only $3,300
$200
$600
$2,500
Good News!Good News!Only $3,150Only $3,150
$50
$600
$2,500
Good News!Good News!Only $2,630Only $2,630
$50
$80
$2,500
Good News!Good News!Only $630Only $630
$50
$80
$500
Good News!Good News!Only $550Only $550
$50
$500
Good News!Good News!Only $250Only $250
$50
$200
$5
$5 $5
$0$0
$205 $205
Just borrows someoneJust borrows someone’’ss……
Ignore at your own riskIgnore at your own risk……
Price & technology are no longer barriersPrice & technology are no longer barriers
The rules for video have changed as well.The rules for video have changed as well.
Less about polishLess about polish……
…… more about engagementmore about engagement
8 8 –– 15 Seconds15 Seconds
……to grab their attentionto grab their attention
If you want them to reach the endIf you want them to reach the end
Live Action
LiveEvents
Screencasts
Animation
Types of VideoTypes of Video
Live Action SceneLive Action Scene
AntiAnti--Money LaunderingMoney Laundering
Live EventLive Event
Live EventLive Event
Truth or Dare?Truth or Dare?
Who has never shot a video before?Who has never shot a video before?
ScreencastsScreencasts & Animation& Animation
ScreencastScreencast / Animation/ Animation
Created in iMovie
ScreencastScreencast / Animation/ Animation
• Virtual Team Meetings
DevelopmentDevelopment
PrePre--ProductionProduction
ProductionProduction
PostPost--ProductionProduction
DistributionDistribution
55--Stage ProcessStage Process
55--Stage ProcessStage Process
Key output: Key output: ScriptScript
55--Stage ProcessStage Process
Key outputs: Key outputs: Shot list & ScheduleShot list & Schedule
55--Stage ProcessStage Process
Key output: Key output: VideoVideo
55--Stage ProcessStage Process
Key output: Key output: Finished VideoFinished VideoMusic & FXMusic & FX
55--Stage ProcessStage Process
Key output: Key output: Hosting & CommunicatingHosting & Communicating
Creative TimeCreative Time
• Your chance to be a director & a star
What are you dying to ask?What are you dying to ask?
ThatThat’’s a wrap!s a wrap!
•• VideoLearningCoPVideoLearningCoP (Community of Practice)