email content ideas - publishers and authors · publishers & authors promote your work share...

Promote Your WorkPromote recently published articles, stories, research or books

Subject Line:Recently Released: Check out our latest work

Recommended Template:Texty Newsletter

Call-to-Action:• Read excerpt• Listen to an audio clip• Buy now• Share with friends and family

Business Result:• Increase website visits• Increase purchases• Increase email sharing

Suggested mailing schedule: Send a three email series once a publication has been releasedEmail 1: Check out our latest releaseEmail 2: Buy your copy todayEmail 3: Here are a few early reviews

EMAIL CONTENT IDEAS FOR

PUBLISHERS & AUTHORS

Promote Your Work Share Commentary Event Promotion

Event PromotionAnnounce local events such as book signings, author readings or community discussions.

Subject Line:Join us at this special publishers event

Recommended Template:Event RSVP Request

Call-to-Action:• Register now• See full event details• Share with friends and family

Business Result:• Increase attendance and sales• Expand reach through friends and shares

Suggested mailing schedule: • 3 weeks before event• 2 weeks before event• 1 week before event• Day before event

Share CommentaryShare your expert commentary on some of today's most popular publications

Subject Line:Sharing our expert thoughts & opinions

Recommended Template:Announcement Layout

Call-to-Action:• Learn More• Comment• Continue the conversation• Share on social media

Business Result:• Stay top of mind with your followers• Raise your profile as an expert in your industry • Increase visibility/reach through forwards and social

media shares

Suggested mailing schedule: Once a month

Take advantage of the upcoming holidays by sharing new o�erings, events or tips related to:

WINTER

December

• Safe Toys and Gifts Month• Hanukkah • Christmas• Celebrate Short Fiction Day• Poet Laureat Day

January

• New Year's Day• National Cowboy Poetry

Gathering Week• Copyright Law Day• National Thank You Month• Book Blitz Month

February

• Valentine's Day• Give Kids A Smile Day• Library Lovers Month• National African American

Read-In• Random Acts of Kindness Day

SPRING

March

• World Book Day• World Compliment Day• Read an E-Book Week• Return The Borrowed Books

Week

April

• Earth Awareness Month• Poetry & The Creative Mind

Day• Easter• National Poetry Month• Library Snapshot Month

May

• Military Appreciation Month• Mother’s Day• Children's Book Week• Get Caught Reading Month• Reading is Fun Week• Memorial Day

SUMMER

June

• Audio Book Appreciation Month

• Father's day• Children's Sunday• National Bathroom Reading

Month• Worldwide Day of Giving

July

• Independence Day• National Make A Di�erence to

Children Month• Embrace Your Geekness Day• Paperback Book Day

August

• National Read A Romance Month

• Back-to-school• Be Kind to Humankind week

FALL

September

• Labor Day• Banned Books Week• National Keep Kids Creative

October• National Book Month• National Cookbook Month• Great Books Week• Books For Treats Day• Halloween

November

• National Book Awards Week• National Young Reader's Day• Thanksgiving• National Young Reader's

Week• Picture Book Month