evaluation question 3
Post on 04-Aug-2015
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Which company?
• The media institution that I believe to best suited or might distribute my magazine is IPC.
• IPC has distributed many big name magazines over the years, and has had big successes with them.
• They distribute magazines like NME, Now, Chat and TV Times
Why are they the best institution?
• I believe that IPC is the best media institution to distribute my music magazine as they have had experience in the music area before.
• They distributed one of the most iconic music magazines, NME, and have had great success with it, showing that they possess the correct skills to distribute a magazine in the music genre.
Why are they the best institution?
• IPC has a rich history and association with music magazines, so know what the audience wants and how to target them correctly.
• They can then use this skill to distribute ‘Note’ and can ensure it is reaching the right audience.
Why are they the best institution?
• Over the years IPC has had a wide range of target audiences. But most recently they have narrowed down their audience to; Men; Mass Market Women and Upmarket Women.
• In spite of this I think that IPC would be a good distributor as they can use ‘Note’ to once again expand their audience to a younger female pool.
Why are they the best institution?
• Although IPC does not produce magazines like this normally, this does open up a gap in the market for them.
• They now have the chance to expand their range of genres and ‘Note’ is the best option for them to start with.
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