fast pivot holiday webinar
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8/14/2019 Fast Pivot Holiday Webinar
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Improve
My Results This Holiday
Season?Better, more targeted communication
to your visitors and customers.
Upgrade your email solution
Improve your communication skills
Add relevant and valuable features andfunctionality
Improve shopping experience Implement valuable 3rd party tools
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Improving Results (continued)
Become more social
Create a Facebook Fan page
Add some video to YouTube
Add some shine Add some design upgrades
Add good looking package inserts
Be found more easily
Manage your feeds and SEO
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% Share of how peoplespend their time online
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You are the New Media
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Growing Your AudienceElsewhere
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Social Communications
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How People Search forProducts
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Hosted SaaS (Software-as-a-Service) foryour
Yahoo! Store
Enables a faster check-out experience=less
abandoned shopping carts Customers can:
Store Multiple Shipping Addresses Save Billing Information View their Order History
Coming soon!
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Why Social?Over 325 million people have a FacebookAccount
When your customers use their Facebooklogin,
purchases made at your store will be postedon
their walls with a link to your store. More successful then traditional advertising and, it’s FREE traffic!
More social shopping features to come that
take
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Additional Social modules (Add-ons)
Rewards Program (In testing, launching thismonth)
As customers accrue points they getdiscounts
Can be configured in many ways
Multi-Tier pricing and hidden pricing options
Auto or manual approval Custom fields, such as account number
Other Products
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Yahoo! Store design of all kinds Logos and store branding Print-ready supporting materials
Package Inserts Business Cards, Letterhead, etc.
Store Visual Analysis and Layout Consultation Custom Illustration
Yahoo! Store development “Behind the Scenes” Integrations
SalesForce SAP Business One
About
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Next Steps
Sign up for MyAccount|Social atww.fastpivot.com/facebook 10% off installs today plus$10 off monthly fee for six months. Use Coupon Code:
yahoo
Add some features now that will help you be moresuccessful this season.
Contact us for a FREE Site Evaluationtoday!
at: (888) 770-8883 or info@fastpivot.com or
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Comparison Shopping Engines
• Who is SingleFeed?
• Why use the shopping engines• Harsh realities of the shopping
engines
• How can SingleFeed help?
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Who is SingleFeed?
oFounded in 2006by Brian Smith,leading industryanalyst.
o Industry leader in data feed optimization, partnered with 17 topengines:
oOur team of industryexperts include
former IR500retailers, shoppingengine accountmanagers, andmore.
SingleFeed helps online retailers submit, manage, andoptimize product listings on top shopping sites through asingle data feed.
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Our Customers
SingleFeed’s technology and services can help
retailers of any size or level of sophistication
JUST SOME EXAMPLES OF THE
HUNDREDS OF BRANDS WE WORK WITH
TOP 500
Wh U Th C i
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Why Use The ComparisonShopping Engines
• 1/3 of the US internet audience checks outthe top shopping engines every month.
• 20% of an ecommerce site’s monthly traffic
& revenue comes from the shoppingengines on average.
• Shopping engines can provide better SEM &SEO results than your own efforts.
• Don’t put all your eggs in one basket.
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The Harsh Reality of CSE’s
• Checklist - So you think you're ready to get your
products listed on a dozen or more shopping engines?Are you sure?
• Cost of Going it Alone - Properly formatting datafeeds for 10 shopping engines, categorizing, anduploading to the engines can take 40+ hours in the
first month alone.
• Categorization - Properly categorizing your productsfor every shopping engine can be a huge driver of success. Each shopping engine has a differentcategorization structure or taxonomy.
The SingleFeedprocess
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How Can SingleFeed Help?
We do the heavylifting
Utilize our reportsand expert advice
Build just 1 feed formultiple engines
Daily feed submission
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Our Platform
Simple accountadministration
Poignant statusoverviewCustomizable
email alerts
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Our Platform - Engine Setup
Simple enginemanagement
Detailedinstructions
Analyticsintegration
Our Platform Product
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Our Platform - ProductManagement
Upload productsmanually or
automatically
View immediatesuggestions for
listing errors
Our Platform Analytics &
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Our Platform - Analytics &Reporting
Any metric overany time range
Engine and/orproduct drill-
downs
Take actionbased on
reporting data
Customizablecomparison
graphing
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SingleFeed Other Feed Solutions
Engine submissions
Strong customer list Some, not all
Best Practice Resources Some, not all
Feed Optimization Some, not all
Financial stability Some, not all
Optimization coaching
Some, not allProduct Categorization
Flat Rate Pricing
Thought leadership
Comparing Your Options
There is a difference when it comes to comparison shopping optimization.Make sure you ask the right questions!
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Closing Tips and Advice
• Don’t submit every product to paid CSEs
• Use Google Product Search – it’s a “no brainer”
• Try different product titles – TEST, TEST, TEST!
• Try different bids – one or two cents above minimum
• Add your store logo
• Use a McAfee Secure shopping badge
• Submit, Analyze, Optimize, Repeat.
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Contact Us
Ryan Douglas
ryan@singlefeed.com
www.singlefeed.com
www.comparisonengines.comwww.loveyourfeed.com
Use code "Halloween09" during sign up for 20%off your first 3 months of a Starter or Gold plan
if you sign up before November 1st.
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MANAGED REVIEWS MADEEASY
Joshua GreenoughVP of OperationsOctober 21, 2009
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QuickTime™ and adecompressor
are needed to see this picture.
Most widely adopted review solution –more than 3,000 sites!
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Consumers Want Reviews
• 64% of consumers want to see user reviews on
websites
• 68% of online shoppers read 4 reviews or morebefore purchasing
• 83% surveyed said they would trust user reviewsover a critic
2/3 of consumers are using reviews
in their normal shopping process!
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Retailers Get Results
AOV Conversion
Traffic Conversion
8-10%* Increased
Basket Size
13-15%*
26-74%* Same-Product Conversion
Site Wide Conversion
*case study available
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Reviews Get Results
Email Marketing Product Sales
Traffic Conversion
14-17% Conversion
50-85% AOV
5-8% Click Thru
*case study available
26%*Total site sales
Improved customer confidence
The product decision
The merchant experience
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Why PowerReviews
• Full Moderation
• Tag-based Templates
• Review Snapshot
• Service Comments
• Verified Buyer Badges
• Merchant Response
• Add Images
• Add Videos
• Post to Blog Feature
• XML Output of Content
P R i ‘St +
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PowerReviews vs. ‘Stars +Comment’
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Next Steps
• Sign up by Saturday, October 31 and receive a
60 day free trial (Halloween Special)
• Use this link to sign up:
http://fastpivot.powerreviewsexpress.com
• Questions? Contact:cathie@powerreviews.com
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SUREFIRE WINNING EMAIL PROGRAMS FOR
THE HOLIDAYS
RON PEREIRARON@TOPRIGHT.COM
877-492-8839
OVERVIEW
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OVERVIEW
o You’re going to be busy during the holidays
o Email often gets put on the back burner/ignored…
o Using automated email programs can drive great results
and run in the background – generating sales while you
focus on your customers….
TOP RIGHT SOLUTION
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TOP RIGHT SOLUTION
Shoppers
&
Customers
Yahoo! Store
Create
Target
Send Report
4 EASY AUTOMATED EMAIL
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4 EASY AUTOMATED EMAILPROGRAMS THAT WILL DRIVESALES
1. Shoppers – on site subscription forms and anautomated “DRIP” campaign
2. Shoppers – Shopping Cart Abandonment
3. New Customers – Product Reviews4. Entire List – Triggered Follow-On offers
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TARGET SHOPPERS WITHAUTOMATED DRIP CAMPAIGNS
95%+ of your site visitors don’t buy.What do you do about?
o Get more creative with your “subscription” box
o Treat your shoppers differently with an intro“Drip”
Timing Message
Immediate Welcome
+1 Day Testimonials
+3 Days Return Policy+7 Days Satisfaction Guarantee
+10 Days Coupon Offer
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SHOPPING CARTABANDONMENT
Yes, it can seem creepyIT WORKS!!!
--- Key Takeaway from the Marketing
Experiments/MarketingSherpa Email TrainingSeminar: YOU MUST DO THIS!
Through a Top Right partner, it’s managed on a pay
for performance basis...
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PRODUCT REVIEWS FOLLOWUP EMAIL - AUTOMATED
TRIGGERED FOLLOW ON
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TRIGGERED FOLLOW ONOFFERS
1. Create a promotional email with an offer that expires on
November 9, 2009.
2. At the same time, create an email (you can use the same
exact creative, just change the words) that will go to
people who open/click on the email but don’t purchase
3. Schedule the 1st email to go out on 11/4/09
4. Schedule the triggered message to send on 11/9/09 to
only those who opened/clicked but did not purchase
5. The follow on email will outperform the 1st email by 5-
10X!
IT IS EASY AND JUST FOR
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IT IS EASY AND JUST FOR YAHOO! STORES
o 4 Programs1. Shoppers – on site subscription forms and an automated
“DRIP” campaign
2. Shoppers – Shopping Cart Abandonment
3. New Customers – Product Reviews
4. Entire List – Triggered Follow-On offers
o Easy to set up and run in the background
while you focus on your holiday business
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For more information and/or tosign up go to:
www.fastpivot.com
Thank You for your time today!
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