fervor marketing roi & story

Mike FaragChief Strategist + Founder

@mikefarag01mike@createfervor.com

‣ Who is Fervor and How Did I Get Here

‣ The World of Non-Profits

‣ Case Study: GO Project

‣ Why Circle & Tribes

‣ ROI Examples & If I Were You...

Fervor.Fervor is a collective of super talented, mission focused, network of creatives. We exist to help those who are out to make an impact bigger than the bottom line.

Daniel M.

75%The number of non-profits that have trouble activating their community to raise the funds they need.

143+ Million OrphansNon-profits are tackling huge problems and need an active community to advocate for them.

$300,000,000,000Yes, that’s a lot of zero’s. We counted them all just to be sure. It happens to the number of donations done in 2012.

Global Orphan Project Case StudyAdvocates Move the Needle

Attend Local Event, Give Once or Like our Page.

Email, Share with friends, Give once or semi-frequent time and/or money.

Have traveled with us, Regularly give time and/or money, Recruit others to our cause.

Full Advocates, Lead trips to Haiti, etc.., Recruit and tell others whenever possible, Regularly give time and/or money, Attends events.

C1

C2

C4

C3

Global Orphan Project Case StudyCommunications Builds Community

-20

0

20

40

60

80

Year Over Year %

80

-10

Source: Association of Fundraising Professionals

GO Project Donation Growth

‣ $1.8M + Donations YOY

‣ When other non-profit organizations were seeing 8-15% decline or more GO Project saw a 80%+ increase.

Global Orphan Project Case StudyCommunications Build Community

0

1500

3000

4500

6000

Twitter Facebook Email

3300

2775

670

2500

GO Project 1 Yr. Growth

‣ Regular Strategic Communications yielded increased community.

‣ 132% growth in email list.

‣ Over 600% growth and 1200% engagement in Social Media.

Milestones

Who?

HowTake a hard look at how you deliver differently.

WhatDive deep into the services and problem you solve everyday.

WhoIdentify and articulate who you serve, creating a “people” strategy that drives your marketing efforts.

WhyExplore the why of your organization. 1

2

3

4

Organizational AssessmentOur recommended way to maximize your story, impact & ROI

"Think small. Think of the smallest conceivable market, and describe a product that overwhelms it with it's remark-ability”

Seth Godin

Executive Directors don’t care if your are “good” at Facebook, they care about the impact on

the organization and the “return”.

Metrics that impact the mission matter most.

Advocates are standing by...

ALL roads lead to your website.

What results are you measuring?

How do you measure advocates?

GIFT MANAGEMENT

If I Were You...

‣ I’d complete a why circle for my organization and share it.

‣ I’d take a day and review my web site, decide what it says about us.

‣ I’d invest in at least a weekly blog.

If I Were You...

‣ I’d create an advocate funnel (or use a tool) and be intentional about engaging my most passionate followers.

‣ I’d meet with my Executive Director to map out our key business objectives and link those to my metrics.

‣ I’d have coffee with my advocates once per week.

If I Were You...

‣ I’d create a monthly “internal” marketing update that ensures employees (aka advocates) know what marketing is up to first.

• Perhaps a Facebook group.

‣ I’d focus on one metric (first) and really nail it.

‣ I’d grade relationships as much as I graded the development team results.

‣ Who is Fervor and How Did I Get Here

‣ The World of Non-Profits

‣ Case Study: GO Project

‣ Why Circle & Tribes

‣ ROI Examples & If I Were You...

Questions?

Mike FaragChief Strategist + Founder

@mikefarag01mike@createfervor.com

37

Fervor.Fervor is a collective of super talented, mission focused, network of creatives. We exist to help those who are out to make an impact bigger than the bottom line.