gamification presentation - what is gamification and how should you use it?

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What is Gamification and How can you Apply it?

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Is this Gamification?

Adver-game

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What about this?

Game

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Getting closer..

Gamify

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Gamification Defined

What it means?

Gamification is making a behaviour fun through the use of engagement.

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Gamification Defined

What it means?

Gamification is categorized by 3 Game Mechanics: Game mechanics type, benefits and personality type.

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Game Mechanics type

BenefitsPersonality type

Gamification Defined

- Feedback

- Fun- Friends

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Game Mechanics

Game Mechanic Types: Progression, Feedback and Behavioural

Benefits: Engagement, Loyalty, Time Spent, Influence, Fun, SEO, UGC and Virality

Personalities: Explorer, Achiever, Social and Killer

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Techniques Used

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How you can apply Gamification

1. Different Personality Types

2. Visual Feedback

3. Progression Notifications

4. Social Nudges

5. Loyalty Benefits

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1. Gamification for multiple personality types

Influence BehaviourLevels and leadership boards, mempals for the socialites and real time feedback .

Memrise.com

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2. Decisions Made Easy With Visual Feedback

Real time feedback Debt, purchase goal progression bars

Mint.com

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3. Career Progression Bars

Progress Bars Demand Score 0-100

Education, experience and network are factors

Identified.com

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4. Social Nudges

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5. The Benefits of Loyalty

Badges for return and frequent use such as foursquare

Benefits being digital for status and social

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What Gamification isn’t

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Gamification Defined

Gamification is making a behaviour fun through the use of engagement.

03/07/12

How you can apply Gamification

• Different Personality Types

• Visual Feedback

• Progression Notifications

• Social Nudges

• Loyalty Benefits