herminio natividad adorna marketing portfolio

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HERMINIO NATIVIDAD ADORNADESIGNER • SPEAKER • COMMUNICATOR • STRATEGIST •

ENTREPRENEUR

+Summary of qualification

Accomplished communications professional with marketing and advertising experience, encompassing strategic planning, interactive marketing, creative development, sales promotion and visual merchandising

Forward-thinking leadership in a team environment. Focus on achieving continuous, improved business performance.

Over 20 years of experience delivering profitable marketing and advertising solution in various discipline

Motivational Speaker and Professional Speaker

Active member of different professional group like Lions Club International, Lion’s Club

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+Professional Affiliations

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MY WORK

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THE MILESTONE2003 - Affordability, Widest Range 2008 - Value for Money, Quality Assured,

Widest Range2013 - Singapore Brand, Quality Assured

Developed AKIRA Brand over the years (2003 – 2015)

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Affordability, Widest Range

AKIRA – The Brand 2003

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Value for Money, Quality Assured, Widest Range

AKIRA – The Brand 2008

+AKIRA – The Brand 2013 - Present

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Product DevelopmentMarketing

DevelopmentIntegrated Marketing

Brand Development

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Product DevelopmentBASIC DESIGN QUALITY FEATURES FUNCTIONALITY AND STYLE

Brand Development

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FEATURES POSITIONING LIFESTYLE BRANDING

Marketing Development

Brand Development

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FEATURES POSITIONING LIFESTYLE BRANDING

Marketing Development

Brand Development

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FEATURES POSITIONING LIFESTYLE BRANDING

Marketing Development

Brand Development

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FEATURES POSITIONING LIFESTYLE BRANDING

Marketing Development

Brand Development

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CONCEPT PRODUCT MARKETING CONSUMER MARKETING SHOPFLOOR MARKETING

Integrated MarketingBrand Development

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CONCEPT CONSUMER MARKETING SHOPFLOOR MARKETINGPRODUCT MARKETING

Integrated MarketingBrand Development

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- Branding & Sales Communication

- Pull Strategy

CONCEPT PRODUCT MARKETING SHOPFLOOR MARKETINGCONSUMER MARKETING

Integrated MarketingBrand Development

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-Shop-floor product POSM

CONCEPT PRODUCT MARKETING CONSUMER MARKETING SHOPFLOOR MARKETING

Integrated MarketingBrand Development

+Brand Development

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Brand ConsistencyBrand Development

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Banner featuring our Hero products

Branding – Quality Assured, Value for Money, Widest Range

Expo Sales DecoPromotional Events

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Light Stick

Extendable Torch

NDP 2011

NDP 2013

National Day ParadeSponsorship

30% Exposure

70% Exposure

80% Exposure

ClapperNDP 2012

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National Day ParadeSponsorship

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Community ServiceSponsorship

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2013 Design 2014 Design

Non Woven Bag

Marketing Premium

+MARKETING COMMUNICATIONS

POSTERS

+MARKETING COMMUNICATIONS

POSTERS

+MARKETING COMMUNICATIONS

POSTERS

+MARKETING COMMUNICATIONS

POSTERS

+MARKETING COMMUNICATIONS

POSTERS

+MARKETING COMMUNICATIONS

CARTON BOXES STICKER

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

+MARKETING COMMUNICATIONS

CARTON BOXES

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OTHER LABELS

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+• 20 Retail Outlets/Showrooms in Singapore• Distribution and providing retail know-how in

Brunei, Cambodia, Indonesia, Malaysia, Myanmar and Taiwan

• Potential Markets : other Asian countries• Retail Brands include Barang Barang, Castilla,

Natural Living, Novena, ModLiving, etc.• Wide range of products include furniture,

mattress, fittings, accessories, etc., with price range from low, mid to high categories

F&F OVERVIEW

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Magazine Ads

+OTHER ARTWORKS

SHOWROOM

+OTHER ARTWORKS

SHOWROOM

+OTHER ARTWORKS

SHOWROOM

+OTHER ARTWORKS

PRINT ADS

AMERICAN STANDARD

CANADIAN INTERNATIONAL SCHOOL

+OTHER ARTWORKS

PRINT ADS

JARDINE CMG

NATIONAL PANASONIC

+OTHER ARTWORKS

PRINT ADS

AUDI CAR

+OTHER ARTWORKS

PACKAGING

AMERICAN COFFEE

+OTHER ARTWORKS

Big BoxGRILLED SEAWEED

GIANT SHEET ORIGINAL TASTE

Big BoxGRILLED SEAWEED

GIANT SHEET ORIGINAL TASTE

Big BoxGRILLED SEAWEED

GIANT SHEET ORIGINAL TASTE

Big BoxGRILLED SEAWEED

GIANT SHEET ORIGINAL TASTE

Big BoxGRILLED SEAWEED

GIANT SHEET ORIGINAL TASTE

Big BoxGRILLED SEAWEED

GIANT SHEET ORIGINAL TASTE

BIG BOX House Brand Concept

+OTHER ARTWORKS

PACKAGING

+OTHER ARTWORKS

CALENDAR

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THANK YOU

HERMINIO NATIVIDAD ADORNADESIGNER • SPEAKER • COMMUNICATOR • STRATEGIST •

ENTREPRENEUR