high tech ≠ high touch

How To Use Emerging Technology

To Forge Deeper, Stronger Relationships

Jeff Turner, President, Zeek Interactive, Twitter: @jeffturner

HIGH TECH ≠ HIGH TOUCHIgnore

“Our networked life allows us to hide from each other, even as we are

tethered to each other. We’d rather text than talk.” – Sherry Turkle

Alone Together

Photo by Ultra Silo1 via Flickr Creative Commons

“Every technology is both a burden and a blessing;

not either-or, but this-and-that.” – Neil Postman

Enthusiastic About Technological Change

Photo by D. Sharon Pruitt via Flickr Creative Commons

Nothing. That’s the problem.

What’s Wrong With This Picture?

Photo by Melvin Schlubman via Flickr Creative Commons

“New media not only affect the way people behave, but they eventually

affect the way people feel they should behave.” – Joshua Meyrowitz

Media Changes The Way We Behave

Photo by Ultra Silo1 via Flickr Creative Commons

“Giving undivided attention is the first and most basic

ingredient in any relationship.” – Kare Anderson, Harvard Business Review

What Captures Your Attention?

Photo by Ed Yourdon via Flickr Creative Commons

“It is also a state of mind. It consists in the deification of technology, which

means that the culture seeks its authorization in technology, finds its

satisfactions in technology, and takes its orders from technology.” – Neil Postman

Technology Is A State Of Culture

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“Our most serious problems are not technical, nor do they arise from

inadequate information.” – Neil Postman

What Problem Does This Solve?

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“Whether media have actually affected the amount of family interaction may be less of an issue than the fact that they have changed the uniqueness of what goes on in the home.” – Joshua Meyrowitz

No Sense Of Place

Photo by Ed Yourdon via Flickr Creative Commons

“Truly different behaviors require truly distinct situations.” – Joshua Meyrowitz

Technology Is Not A Differentiator

Photo by Ed Yourdon via Flickr Creative Commons

“A person can lie verbally much more easily

than he or she can “lie” non verbally.” – Joshua Meyrowitz

We’re Missing The Nonverbal

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… and consider how we want the world to look.

It’s Time To Pause

Photo by Ed Yourdon via Flickr Creative Commons

You have the ability to alter your behavior, and change the game.

Awareness Brings Opportunity

Photo by Ed Yourdon via Flickr Creative Commons

Be where you are, with who you’re with.

Be In The Moment

Photo by Tom French via Flickr Creative Commons

I will do business with someone I can laugh with.

How We Engage Matters

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Use the computer to get off of the computer.

Seek Hugs Over Likes

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When it comes to trust, nothing is more efficient than face-to-face.

The Fastest Way To Trust

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“When you adopt a technology, you also adopt

the philosophy embedded in that technology.” - Clay Shirky

Technology Is Not Neutral

My Facebook Page

If you’re not vigilent, their agenda becomes your agenda.

Don’t adopt philosophies counter to your own philosophy.

Facebook Has An Agenda

My Facebook Page

Don’t take the path of least resistance.

Get Personal

My Facebook Page

The next best thing to being there.

Exploit Skype, GoToMeeting

Photo by Joxe via Flickr Creative Commons

Even blogging can take a different direction when

the focus shifts to “You Engaging Others.”

SEO, yes. But YEO as well.

Miamism Showcases Genius Jones

How many opportunities are you missing by staring at your phone?

Connect Locally

Photo by ME, yesterday morning at Starbucks

Get out from behind the computer.

Eyes Over Screens

Photo by Joe Fakih Gomez via Flickr Creative Commons

The real thing is always better. Never forget that.

Real Parties Over Virtual Parties

Photo by Bart Everson via Flickr Creative Commons

“It is important to remember what can be done

without computers” – Neil Postman

Analog Over Digital

Photo by Emily Rachel Hildebrand via Flickr Creative Commons

How To Use Emerging Technology

To Forge Deeper, Stronger Relationships

Jeff Turner, President, Zeek Interactive, Twitter: @jeffturner

HIGH TECH ≠ HIGH TOUCHIgnore