how to setup video campaign in adwords

HOW TO CREATE VIDEO ADS IN

GOOGLE ADWORDS

PRESENTED BYTANUJA T. TALEKAR

THIS IS A VIDEO AD EXAMPLE

TO CREATE VIDEO ADS WE NEED A CPV (COST PER VIEW) BID STRATEGY

WHAT IS COST-PER-VIEW(CPV) BIDDING?

Cost-per-view (CPV) bidding is the default way to set the amount you'll pay for your TrueView

video ads (when created with AdWords).

With CPV bidding, you'll pay for video views and other video interactions

(such as clicks on the call-to-action overlays, cards, and companion banners),

whichever comes first.

•To set a CPV bid, you enter the highest amount you want to pay per view while setting up your ad group in a TrueView video campaign.

•Your bid is called your maximum CPV bid, or simply "max. CPV." This bid applies to all ads in an ad group.

How It Works ?

Example

If you think it's worth 25 cents to have

someone watch your video, you can set

US$0.25 as your max CPV bid. This means:

For a TrueView in-stream video ad, you'll pay a maximum of US$0.25

when someone watches 30 seconds of your video (or the duration if it's

shorter than 30 seconds) or engages with an interactive element, whichever

comes first. Interactive elements include call-to-action overlays (CTAs),

cards, companion banners, and links to your site or mobile app.

For a TrueView video discovery ad, you'll pay a

maximum of US$0.25 when someone clicks on a video ad thumbnail or title and begins

watching your video.

You can also set a lower bid for your video discovery

ads than for your in-stream ads.

How To Decide What Max. CPV Bid Amount To Set?

• You can base this amount on the traffic forecasting data that is presented as you select your targeting settings and max CPV when building a new campaign (or managing your ad groups later).

• You can also base this on what you know about your business and the value of a view.

What You're Charged ?

Your max. CPV bid is the most you'll be charged

for a video view, but you won't always be charged this maximum amount. Wherever possible, we'll try to charge you only what's necessary for

your ad to appear on the page. The final amount you actually pay for a

view is called the actual CPV.

Actual CPV is often less than max CPV because

with the AdWords auction, you pay no more than what's

needed to rank higher than the advertiser immediately below

you.

Two elements affect the actual

CPV you pay: 

Quality Score: Your Quality Score is a measure of how

relevant your ad is to a customer, and includes multiple performance factors like view rates.

Ad Rank: Once your Quality Score is determined, it's

multiplied by your max CPV bid to rank your ads among other advertisers.

That's called Ad Rank.

Once all ads have been ranked, the actual CPV for your ad is based on

an equation that considers the ad rank of

the bidder below you and your Quality Score.

The highest ranked ad wins, and the cost

for a video view of this ad (the Actual CPV) will be just

above the CPV bid of the next ranking ad.

Search theSearch the

ExampleLet's say your max. CPV is $5.00, and there are two other advertisers in the auction with you with the same Quality Score. One bids a max. CPV of $1.00, and another bids a max. CPV of $3.00. Since there are no other competitors bidding more than $5.00, you're the top bidder. However, we're not going to charge you $5.00 if your closest competition is only bidding $3.00. We'll charge you $3.01. $3.01 is your actual CPV.

How CPV

Affects Your Ad

Rank ?

The max. CPV bid you set helps determine your ad's

chances of winning the auction and appearing to

viewers. For TrueView video discovery ads running on

YouTube search results, it can also affect your ad’s position

among other ads on the search results page.

A higher max. CPV will increase your ad's chances of appearing, and increase your ad's chances of appearing in a higher position compared to

other ads, if applicable.

I have already shown how to create a search only network CPC

bid campaign .You can check it out here

https://www.slideshare.net/TanujaTalekar/how-to-set-up-campaign-

in-google-adwords-by-tanuja-talekar

NOW LET’S CREATE A VIDEO AD IN GOOGLE ADWORDS WITH CPV

BID.

STEP 1 : SIGN INTO YOUR GOOGLE ADWORDS ACCOUNT AND CLICK CREATE A NEW CAMPAIGN AND SELECT VIDEO FROM THERE

FILL IN THE DETAILS

CHOOSE LOCATION

CLICK

ENTER AD GROUP NAME AND VIDEO URL THAT YOU WANT.

HERE YOU WILL SEE THE PREVIEW OF YOUR AD ONCE YOU GIVE THE VIDEO URL FROM YOUTUBE

YOU CAN CLICK ON EACH AD FORMAT TO SEE WHAT IT MEANS.WE WILL SELECT VIDEO DISCOVERY AD FROMAT FOR NOW.

GIVE SOME KEYWORD

FILL DESCRIPTION

GOOGLE SUGGEST YOU THE BID .YOU CAN ENTER THAT BID

ENTER THE MAXIMUM CPV SUGGESTED BY GOOGLE

NEXT YOU WILL BE ASKED IF YOU WANT TO LINK THE SPECIFIC CHANNEL ON YOUTUBE.CLICK ON FINISH.

TO VIEW YOUR VIDEO AD CAMPAIGN.CLICK ON THE CAMPAIGNS TAB

SELECT THE NAME OF THE VIDEO CAMPAIGN THAT YOU CREATED

YOU CAN SEE A VIDEO SYMBOL APPEARING BECAUSE IT IS A VIDEO CAMPAIGN

ON CLICKING THE VIDEO CAMPAIGN NAME YOU WILL TAKEN TO AD GROUP THAT YOU CREATED FOR IT.CLICK ON THAT AD GROUP NAME

THEN YOU WILL BE ABLE TO SEE THE AD THAT YOU CREATED AND THE STATUS OF THAT AD.IT TAKES APPROXIMATELY ONE DAY FOR YOUR ADS TO GET APPROVED.

SIMILARLY YOU CAN

CREATE MORE AD

GROUPS FOR A VIDEO

AD CAMPAIGN OR

CREATE NEW VIDEO

CAMPAIGN

THANK YOU

PRESENTED BYTANUJA T. TALEKAR