how to use snapchat for brands: mediatel connected consumer conference

SNAPCHAT

I wrote this note on my

phone in 2012, at 22 years old…

…I recently updated it for 2016.

• Snapchat is no longer a “sexting app for teenagers” - it’s a serious social media player

• Gives everyone the opportunity to create their own personal television channel, where they are the producer, director, and the star

• Question of the year friends will ask each other is “What’s your Snapchat?”

It got some great reactions…

“Why on earth am I buzzing

about Snapchat?”

Here are the facts…

More videos are shared on Snapchat than Facebook, making it the second

largest video platform behind YouTube

Snapchat has more daily active users than Twitter

Bloomberg 2nd June 2016

Media buying opportunities on Snapchat

Geo-Targeted filters and lenses by P&G for Star Wars promotion

Sponsored ‘stories’

Media buying opportunities on Snapchat

Discover channel ads & takeovers (display)

Media buying opportunities on Snapchat

Publishers in Discover

However, right now the real opportunity is in content creation

1. Find an outgoing team member who you trust

2. Give them your Snapchat, make it fun & entertaining about your brand

3. Promote channel to existing audience/in existing media

= An audience you have created will be happy to watch your brand as entertainment every day, where you can expose them to messaging as required

Each of his Snaps gets about 1.7 - 2 million views a day, and he

publishes multiple of these a day.

That’s around half the audience who tuned

Top Gear series got on it’s opening show…

We can argue about video view statistics & what counts as a view all day long, but there’s one thing that trumps data.

All you need to do is ask yourself….

What are people paying attention to?

And as my good friend DJ Khaled

will tell you…

Snapchat is, and will be, (major) key for

brands

THANK YOU