internal comms, home

Post on 16-Nov-2014

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Leadership & Management

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Internal communications is often described as the cornerstone of Employee Engagement as it drives the most successful company initiatives, ideas and ventures. It’s absolutely key to closing the gap between external and internal brand perceptions. Historically, internal communications has been perceived as the poor relation to external communications. This session will explore the convergence of external and internal communications, the increase in employee influence on consumers through the rise of digital and social and what this means for your brand and your business.

TRANSCRIPT

hello

employee engagemen

t

Insert Gogglebox clip

https://www.youtube.com/watch?v=Gop31680ZsQ

What we found

• Loyal • Hardworking• Lack of motivation and accountability• Working in silos • Waiting for information• In need of direction

•honesty•good communication• lots of common ground

John cleese talk the talk

entangle

talent

innovate

+ productive

+ profitable

latest product

whole new medium

78%

13%

Today is my last day at Goldman Sachs. After almost 12 years at the firm I believe I have worked here long enough to understand the trajectory of its culture, its people and its identity. And I can honestly say that the environment now is as toxic and destructive as I have ever seen it.

“You can dream, create, design and build the most

wonderful place in the world… but

it requires people to make the dream a reality.”

Walt Disney, 1950s

Royal Mail colleagues generated over £440 million in new revenue

when you believe

be the brand

golden touch

speak to me

speak to me

stop, collaborate and listen

use as channel

get excited

long lasting, happy, reciprocal relationships

thanks

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