1. SOCIAL TECHNOLOGIES FOR INTERNAL COMMUNICATIONS Abi Signorelli Focusing on how social tools such as twitter, facebook, linkedin and youtube can be used to support and enhance employee communication and collaboration both inside and outside the workplace.

2. SO, WHY GO BEYOND THE FIREWALL?

3. Power to your people If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter . George Washington

4. THE BENEFITS ARE ENDLESS!

5. WITHOUT DOUBT, THERE ARE SOME BRILLIANT CASE STUDIES IN THIS ROOM! LETS TEST THAT THEORY

6. SO, WHAT ARE THE TOOLS, OR RATHER, METHODS? "No matter how sophisticated technology gets, we're reminded daily that it's about people Biz Stone, Twitter co-founder and director of communications

7. AUDIO

• Often a forgotten medium

• Adds a human touch

• People love to talk

• Simple, quick, effective, cheap

• Great for comments, sharing, voting

• Excellent for capturing the moment - why not share that with the outside world?

• Uplifting, emotional, boredom buster

• Unobtrusive people can listen in own time

• Examples:

• • Audioboo & ipadio

• • Podcasts

• • On the spot interviews

• • Event amplification hear live from attendees, speakers

• • Radio

Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning. Maya Angelou

8. VIDEO

• A no brainer, powerful communication medium

• Never been easier to create & edit

• Lower quality, more amateur now accepted

• Simple, quick, effective, cheap

• Great for comments, voting, sharing, innovation

• Uplifting, emotional, boredom buster

• Unobtrusive people can listen in own time

• Viral opportunities

• Great for rallying troops behind iniatives

• Examples:

• • Open YouTube channel

• • User generated content

• • Competitions

• • Interviews

• • Sharing your brand from the inside, out

In 2010, YouTube streamed more than 700bn videos25 hours of content uploaded every minute2 nd biggest search engine after Google Next Generation Media Quarterly Jan 2011

9.

• Beautifully simple

• Short and very sweet

• Connects the previously unconnectable

• Following subjects

• Joining/being part of communities

• Collaborating, sharing ideas

• Spreading the word, advocacy

• Staying in touch

• You heard it here first, viral opportunities

• Human seeing the real person

• Customer service

• Examples:

• • Twitter connecting inside and out

• • Yammer keeping it behind the firewall

MICRO-BLOGGING Twitter has been criticised as a time-waster a way for people to inform their friends about the minutiae of their lives, 140 characters at a time. But140 characters were enough to shine a light on Iranian oppression and elevate Twitter to the level of change agent. Mark Pfeifle former US security advisor

10. SOCIAL NETWORKS

• A hub for conversations and rich content

• Community building

• Sharing content, advocacy

• Connecting, collaborating, sharing, joining communities endless benefits

• Theyre already built and ready with a captive audience

• Examples:

• • Facebook pages, groups and events either employee only or extended out to anyone

• • Linkedin groups for discussions, knowledge sharing, collaboration, raising awareness

• • Linkedin answers (q&a)

• • Social networks behind the firewall offer MASSIVE opportunities to galvanise your workforce

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving. Chris Brogan

11. OTHER EXAMPLES

• Numerous other tools/methods to help

• Collaborate

• Spread the word

• Get involved

• Be part of the conversation

• Become a a respected authority

• Examples:

• • Blogging

• • Bookmarking eg delicious

• • Photo sharing eg flickr

• • Presentation sharing eg slideshare

• • Q&A sites eg Quora, LinkedIn

12. SOMETHING FOR THE FUTURE?

13. DONT BE AFRAID, GUIDELINES AND EDUCATION WILL PROTECT YOU Almost every nightmare scenario you come up with, is probably already covered by existing policy and practice Jon Iwata, SVP Marketing & Communications, IBM

14. TIPS ON SOCIAL MEDIA GUIDELINES

15. SOME SOCIALLY SAVVY BOSSES Trust and transparency are key to earning real customer loyalty My ambition for Asda is to actively involve customers in every aspect of the business, to lift the lid on how we do things, and enable our customers to help make decisions that have an impact on what we sell and how we sell it. Andy Bond, Asda CEO

16. CAROLINE TAYLOR VP MARKETING, COMMUNICATIONS & CITIZENSHIP, IBM

• • If you treat people as grown-upsif you trust them to take personal responsibilitymostly they repay you by behaving appropriatelyIf you dont trust your people, youve probably got the wrong people

17. ARIE BALL VP TALENT ACQUISITION, SODEXO

• • If youre missing the conversations taking place about your company, youre missing the opportunity to influence those conversations or address issues before they become viral.

18. KEITH POTTS CEO AND CO-FOUNDER, JOBSITE.COM

• • Anyone choosing to ignore this [social media] is at a huge disadvantage by default as we only really learn in life by the experiences of others and very rarely our own.

19. STEPHEN BEYNON MD CONSUMER AND SMALL BUSINESS, EIRCOM AND METEOR

• • As a leader, your employees want to know what youre like and to understand more about the issues you face being social helps build a picture of a fully rounded human being.

20. IMPORTANT TO REMEMBER Social Media is about the people not about your business! Provide for the people and the people will provide for you. Matt Goulart Founder of WebStar Content

21. ITS AN EVOLUTION NOT REVOLUTION

• Theres no one size fits all approach every company is different

• Focus on humans not technology

• Evolve your existing strategy and plans dont create something separate integration is key!

• Let it grow organically, naturally dont be too prescriptive

• Build it and they WONT come educate and involve

• Dont just do it for the sake of it - look at how it will enhance what youre already doing

• Many of your employees are your biggest advocates arent they?

• Dont block external activity

• Why wouldnt you encourage them to

• join the conversation?

22. THANK YOU

• Abi Signorelli

• Social Communications Consultant

• web: www.abisignorelli.com

• email: abi@abisignorelli.com

• mobile: 07590 497263

• socially: abisignorelli