introducing new company page analytics

Post on 22-Apr-2015

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Introducing new LinkedIn Company Page analytics! Now it's easier than ever for companies, organizations, and institutions to track their Company Page performance and engage the world's professionals in rich and meaningful conversations. Learn more: http://marketing.linkedin.com/company-pages/more-resources/

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INTRODUCING NEW COMPANY PAGE ANALYTICS

WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE

WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE

See how your updates are performing

WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE

See how your updates are performing

Identify trends across key metrics

WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE

See how your updates are performing

Identify trends across key metrics

Understand more about your followers

LET’S TAKE A CLOSER LOOK

IDENTIFY THE UPDATES THAT DRIVE THE GREATEST SOCIAL ACTIONS

Interactions =

the number of

likes, comments,

and shares

DISCOVER WHICH UPDATES RESONATE WITH YOUR AUDIENCE

Engagement % =

(interactions +

clicks + followers

acquired) ÷

impressions

MONITOR DAILY AND MONTHLY TRENDS

Date Range = Use

the dropdown to

take a closer look at

the time periods most

relevant to you and

your business.

TRACK FOLLOWER GROWTH

Click on Acquired

or Organic

to get a more

detailed view of

your follower trends

GET KEY DEMOGRAPHIC DATA

View follower

stats by seniority,

industry, job

function, region,

company size,

and employee v.

non-employee

SEE HOW YOU COMPARE TO SIMILAR BRANDS

3 tips for improving your company’s metrics

Post at least once a day

Add images, videos, documents to spice up your posts

Learn from what your followers engage with and post more of it!

And be sure to check out

OUR COMPANY PAGES RESOURCE CENTER

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