introduction to social media for smb

stephanie wiriahardja • @stephawie • december 2012

IN 2011,

stephanie wiriahardja • @stephawie • december 2012

IN 2011,SMALL BUSINESSES MADE UP 98% OF ALL BUSINESSES IN BRITISH COLUMBIA

stephanie wiriahardja • @stephawie • december 2012

43%

70%

spend 6+ hourson social media

of SMBs are onTwitter

ACCORDING TO VERTICAL RESPONSE IN Q3 OF 2012,

an increase of 66%from last year.

90%of SMBs are onFacebook

stephanie wiriahardja • @stephawie • december 2012

OBJECTIVETO INCREASE THE NUMBEROF SALES THROUGH SOCIAL MEDIA

stephanie wiriahardja • @stephawie • december 2012

stephanie wiriahardja • @stephawie • december 2012

stephanie wiriahardja • @stephawie • december 2012

$35on promoted adstargeting all of Canadafor this campaign

720x in 3 daysLiked

stephanie wiriahardja • @stephawie • december 2012

$35on promoted adstargeting all of Canadafor this campaign

stephanie wiriahardja • @stephawie • december 2012

Set up your dashboard

Be everywhere

Track all mentions

Be a source

stephanie wiriahardja • @stephawie • december 2012

NOT A SPRINT,IT'S A MARATHON.

social media is

<place Stephanie here>

stephanie wiriahardja • @stephawie • december 2012

Stephanie Wiriahardja• Community Celebratoire of HootSuite• Top 7 Nominee “Must Follow 2013” for Social Media Awards• Startup Weekend Vancouver 2012 and Lean Startup 2012 Mentor