johanna boijer-svahnström viking line · 2019-05-14 · nps- net promoter score *) net promoter...

Market & future outlook

Johanna Boijer-SvahnströmVIKING LINE

Listed on NASDAQ in Helsinki since 5 July 1995.

Turnover in 2018 was €497.8 million.

Traffic statistics for the business year 2018:

6,411,537 passengers

128,549 freight units

704,799 passenger cars

15,867 buses

Viking Line in brief

1959–2018• 227 million

passengers

• 22 million cars

• 4 million freight units

• 650,000 buses

The company employed an average of 2,900 people in 2018.

The crews on our ships work in shifts of one week working/one week off, or 10 days working/10 days off. The long periods of leave allow crews to live outside large urban areas.

Viking Line – Finland’s leading shipping industry employer

Where we sailThe total market is 20 M passengersin our traffic area:

The Viking Line fleetThe Viking Line fleet consists of seven ships, which are well-suited to passenger and freight traffic.

Viking GraceBuilt in 20132,800 passengers550 cars

AmorellaBuilt in 19882,480 passengers450 cars

GabriellaBuilt in 1992, purchased in 19972,400 passengers400 cars

Viking CinderellaBuilt in 19892,560 passengers306 cars

MariellaBuilt in 19852,500 passengers430 cars

RosellaBuilt in 19801,530 passengers340 cars

Viking XPRSBuilt in 20082,500 passengers220 cars

NB 488AScheduled for delivery 20202,800 passengers1,500 lane metres freight

Our main passenger markets:

Finland, Sweden, Estonia, Russia and Asia,

Viking Line Club gives you benefits both on land and on board. We have 1,6 million members.

Collect Boats (bonus points) on your travelreservations and purchases on board and use them to pay your next trip or part of yourtrip.

Viking Line Club

The importance of the sustainability work to the customers

In 2015, the United Nations General Assembly adopted 17 global goals for sustainable development, which were adopted by the 193 Member States.

Viking Line has chosen to focus on the four global goals:

Goal 3 – Good health and well-being

Goal 7 – Affordable and clean energy

Goal 12 – Responsible consumption and production

Goal 14 – Life below water

(Viking Line’s sustainability report: www.vikingline.com)

Maritime transport is an important link in the large

flows of goods between the Nordic and Baltic

countries.

Our aim is to achieve high capacity utilization on

our car decks on every departure.

Did you know that...

92% of Finland’s exports and 78% of its imports are transported by ship.

High capacity utiliuzation= more sustainablemaritime transport

The EU has introduced requirements for the

monitoring, reporting and verification (MRV) of

carbon dioxide emissions.

The vessels’ carbon dioxide emissions per passenger

include, along with vessel propulsion, heating and

cooling of the vessel, hot water supply and all

electricity used in passenger operations, such as the

restaurant and hotel functions.

The figures in the tables are averages in kilograms

per passenger and kilograms per cargo tonne for all

vessels that regularly serve their route.

Carbon dioxide emissions

In 2018, 97% of unsorted waste was used for

energy recycling in incinerators.

All waste that is generated aboard is brought

ashore and recycled, reused, burned, placed

in landfills or otherwise disposed of.

Effective waste management

Innovative insect menu

In the spring of 2018, Viking Line gave the

passengers an opportunity to try out a menu of

delicacies from the insect world. Since insects are a

good ecological protein source, we tried without a

prejudice to try a new idea.

Finland is one of the first countries in Europe to

approve the sale of insects as food. Viking Line

hooked on this ecological trend with a three-course

menu. Anders Karlsson from the Swedish Culinary

National Team planned the insect menu which

appeared in April and May.

Our new plastic bags are produced in Merikarvia,

Finland and they are made from a mixture that

includes recycled plastic, with part of this material

coming from plastic recycling on board.

New Biodegradable plastic bags

Viking Grace’s Rotor Sail The rotor sail, which is made by Finnish company Norsepower, is

24 metres high and 4 metres in diameter.

The ship is the first hybrid ship of its kind that is

powered by both wind power

and LNG.

Main sponsor for Turku’s city bikesViking Line has entered a partnership for Turku’s programme for sharing city bikes, known as Föli bikes, which

was launched on May 1, 2018. It means that, as a main advertiser for the city bikes, we will have a continued

presence on the streets of Turku.

Collaboration with Tvärminne Zoological StationWith the help of the donation from Viking Line, the station can carry out more research. The station helped

Viking Line to develop a sea laboratory, Sea Laboratory 2.0, in which children got to learn more about the

Baltic Sea and its health.

The future

On the 5 April 2017, Viking Line Abp signed a ship

construction contract with the Chinese shipyard

Xiamen Shipbuilding Industry Co. Ltd concerning

the ordering of a passenger ship that is to be

delivered in 2020.

The investment amounts to around €194 million.

The ship is intended to be a collaborative project,

where Viking Line has involved several Finnish and

European suppliers, including Deltamarin, Wärtsilä

and ABB Marine.

The new ship is planned for the Turku-Åland-

Stockholm route.

New ship

Length 218.55 m

Width 35.0 m

BRT 63,129 (GT)

Hull depth 6.8 m

Freight capacity 1,500 m

Passengers 2,800

Crew 200

Speed 22.1 knots

Technical information

Steel Cutting

On September 3, construction work began on Viking Line’s new passenger vessel at the Chinese shipyard XSL

in Xiamen in China. In a traditional steel-cutting ceremony, the first components were cut from a sheet of

steel. The vessel will be placed in service on the Turku-Mariehamn-Stockholm route in 2021.

Xiamen Shipbuilding Industry Co. Ltd

Our team in China

Pictures from Steelproduction in Xiamen

Just over a month ago we called for a name

for our future ship. Over 23,000 thousand

proposals have now been received from

Sweden, Finland, Åland and the rest of the

world. A jury will select ten final grants, then

invite the public to select their favorite.

Name competion for NB

What is her name?

Understanding the value to the customer

-> key to set strategic target

Do you really know the reasons why customers buy

your products or services?

If not, how do you position yourself in the market?

Customer Value

Our customer surveys show a positive trend:

NPS- Net Promoter Score

*) Net promoter score is a key figure used in customer surveys.Net promoter score is based on the question: "How likely is itthat you would recommend this company to a friend or colleague?"

More diversified segments today….Are the criterias always ríght?

Thank you!