katadhinco #hotfirm2016 b2b marketing workshop

The Katadhin Company

#Hotfirm B2B Content Marketing Workshop

Who is this cat?

Her Husband

Her Dad

Her Walker

Also, I’m an influencer marketer

intrapreneur entrepreneur consultant teacher

And, an ‘expert’ in the influencer marketing field…

Not because I say so… …other People do.

How be a better digital relationship builder

Major Keys to social media engagement:

1. Participate!2. Learn Your Category3. Create Content4. Scale

Build Community In Your Space!

Discover who leads thought in your

industry.

Build lists of people in related categories.

Participate! Engage and share content here first!

Publish category specific content

Engage with industry content

Creating Content: Curation

Klout and other predictive content tools

help you discover content and creators.

Organic Content Generation: Anchor Content

Creating Content: Social Posts

Use curated, community and organic content for your social channels.

Build Reach: Content Syndication

Use anchor content elements to create connect social channel posts and drive organic search optimization.

Build Scale: Influencers

Influencer content combines engaged audience reach with social graph algorithms

to reach like-minded audiences.

Build Scale: Paid Media (and influencers)

Influencer content typically outperforms branded content

Optimize: Measure Stuff!

Seek category thought-leadership

Focus on connecting to key audience interests

At the Katadhin Company, we seek to help brands and retailers find new paths across digital terrains. As shopping transforms from an active and fixed activity to a more passive and on-demand pursuit, shopper marketing must adapt as well. The mechanics of awareness, consideration and conversion still drive the shopping process however, the consumption of information and moment of truth is now decidedly at a time and place of the consumers’ choosing.

This is where we can help. By helping to build a firm foundation of content, developing winning strategies for conversational share of voice and implementing efficient conversion techniques, we help our partners achieve measurable communication objectives with long-lasting audience engagement benefits.

KatadhinCo - Shopping Pathfinders

Copyright 2016 | The Katadhin Company | All Rights Reserved

John Andrews@katadhin919 810 5159john@katadhin.co