komfo's instagram advertisement do's and dont's

Instagram webinar

#komfowebinar

Introduction

Peter Svejgaard – Spies Rejser Hans Tosti - Komfo

Instagram

400.000.000 monthly active users

worldwide that post 80.000.000 photos and like 3,5 billion times daily

Instagram

1.200.000 monthly active users

Instagram

Instagram

2.200.000 monthly active users

Instagram

“Capture and share the world’s moments”

Relevance on Instagram

Cinemagraph

Dos  and  don´ts  

Dos  

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Don’ts  

•  Hashtags.  Use  the  right  ones.  Create  one  yourself,  or  use  the  ones  your  community  already  are  using.  

•  Regram/Reshare  pictures  from  your  community.  

•  Be  engaged  to  get  engagement.  Like  pictures,  be  a  part  of  the  conversaEon.  

•  Use  Geo-­‐tagging  to  extend  your  reach  •  It´s  your  party.  Be  a  good  host,  but  also  a  

good  doorman.  •  Invites  guests  to  publish  for  you.  •  SegmentaEon  x  100    

•  Random  hashtagging  #likeforlike  •  Be  spammy,  and  post  too  many  pictures  in  a  

day,  or  even  worse  several  pictures  at  one  Eme.  

•  Be  pushy.  This  is  not  another  banner-­‐ad.  •  Publish  irrelevant  content  

Be  engaged  to  get  

engagement  

External  engagement  

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Your  own  hashtags   The  “naEve”  hashtag  

Use  the  voice  of  your  

community  

• Don’t forget the great story! • Your content must fit in the culture of the platform • The best performance is achieved if you let go of

your print advertising aestetics (The 20 % rule also apply for Instagram ads)

• Segmentation is ”everything”!

• Please don’t make Instagram a classic push media

Relevancy, relevancy, relevancy!

World’s first Instagram Ad

•  Bidding by CPM as well as CPA •  Call to action buttons like on Facebook •  You can’t transfer an organically

distributed post to an ad. Everything is “dark post”.

•  30 sec. video play (but don’t reuse your TVC!!!)

•  If you have a substantial budget, carousel ads are available as insert order.

•  So, how do you monitor comments?

What can you do with ads?

Carousel ads

Wendy’s oplevede 20 % bedre ads recall med carousel

Hmmm…

A great example

No sad faces!

Spies Instagram ads.

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Use  the  voice  of  your  

community  

Audience:  Couples  25-­‐40  –  who  has  seen  the  full  movie.      

Text:  Couples  who  sweat  together,  stay  together.    Book  an  acEve  holiday  (link)  

Couples  who  sweat  together,  stay  together.    Book  an  acEve  holiday  (link)  

It  can  get  a  li^le  awkward  if  your  mom  is  pushing  to  hard  to  get  a  grandchild.    Book  an  acEve  holiday  (link)  

Audience:  Single  men  25-­‐40  –  who  has  seen  the  full  movie  

Hans Tostihat@komfo.com

+ 45 20 21 78 50