#letshangout - a marketing plan for google hangout

#LetsHangout#LetsHango

ut

Free Conference Calls

Easy-to-Use Productivity Features

Easy Access to Messaging and Calling

Adoption and usage of Hangouts still lags behind our competitors, most notably Skype.

6

14

November 12. 2015

WE DON’T LOSE

iOS APP STORE

Keys to Success

BUILD LOYALTYWin market share amongst video calling

platforms

INFORM Educate or remind consumers about Hangouts

CONVERT Encourage downloads through App Stores

1

2

3

Hangouts Spot

Hangout Screen

Brand Ambassadors

Social Media Campaign

#LetsHangoutToronto

#LetsHangoutParis #LetsHangoutLosAngeles

#LetsHangoutPisa#LetsHangoutNewYork

Meet Tim and Tammy.

#LetsHangoutToronto

34,560,000Impressions through

Hangouts Spots

1,000,000Impressions through

Social Media

3,000,000Hangouts app

download

+ =

AN INVESTMENT IN #HANGOUTWEEK

WILL GENERATE:

$725,000TOTAL CAMPAIGN

BUDGET

$435,000PROPERTY LEASES

$205,000HUMAN RESOURCE COSTS

$85,000HANGOUT SCREENS LEASES

OBTAIN PERMITS + SCREENS

FOR #HANGOUTWEEK

HIRE AND TRAIN

GOOGLE AMBASSADORS

JAN MAR APR MAY

#HANGOUTWE

EK

SOCIAL MEDIA

CAMPAIGN

JANUARY – MARCH

OBTAIN PERMITS ($435,000)

MARCH – APRIL

HIRE AND TRAIN AMBASSADORS

($30,000)

MAY 21 – 26TH

HANGOUT SCREEN LEASE ($85,000)

HUMAN RESOURCES COST($175,000)

JUNEFEB

#LetsHangout

Thank

you.

Appendix:

Equipment Cost $84,800

Salary Expenses Event Specific Human Resources Costs

2 Brand Ambassadors ($20/Hour) (20*24*5*2 = 4800)

1 Team Lead ($30/Hour) (30*24*5 = 3600)

Event Fixtures Set Up Crew, booth, networking etc. (350*5 = 1750)

1 Onsite Technical Manager, contingent on technical issues (35/hour = 35*5*24 = 4200)

Event-Specific Salary Expenses per location $14,700 USD

TOTAL Event Specific Salary Expenses $117,600

Internal HR Costs

→ 2 Promotional Managers (5 Days, 24 hours, 50/hour = 6000/each manager)

Internal Salary Expenses $70,000 USD

Location A general average of $198 - 456/hour for each location, which is estimated to be approximately $4752 - 10,944

(this is of course contingent, simply an approximation) per 24 hour period we allotted for each location.

54,720 balance, which will be used up as each Hangout event occurs.

8 locations: 54720*8 = 437,760

Property Costs $437,760