linked in for business
Post on 19-May-2015
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LinkedIn For BusinessSandy Blanquera
CEO & FounderSocial Boomerang
Every great accomplishment starts with the decision to try.
You get out what you put in.
Low effort High effortLow quality High qualityInconsistent Consistency
3 Ingredients for Social Media Success
Create Account
Grow Network
Engage
Create Account
AdoptionBuild Brand
Build Profile
Create Account
Adoption
LinkedIn not just a static resumeYour network - an assetProspecting, sales, clientsMarketing, brandingPosting jobsFinding jobsDiscoverable through millions of searches
on search engines and LinkedIn
Adoption Tip
Want to understand LinkedIn’s value?Ask these people how they use LinkedIn:
◦Sales person◦Recruiter◦LION◦Influencer/Networker◦Social media person
Commit to try one new practice
Build Brand
Make your profile “magnetic”White papersCase StudiesSlidesharesKeywords PhotoAccurate and appropriate InformationRecommendations
Build Brand Tip
Ask a couple friends or marketing friend for opinion
Ask yourself, “what would I expect to see”Ask yourself, “what will people search for”Use expert for photo, logo, etc.
Build Profile
Make snapshot countSummary – about you or business?Use keywords to improve searchabilityIn Current – list boards, clients & job titleIntegrate websites and social media linksCreate pretty URLEstablish settings for securityGet recommendations
Build Profile Tips
Use profile gaugeReview profiles of others in your fieldSpend time preparing content
Grow Your Network
Grow Your Network
Upload contacts from address booksSearch for people based on work, collegeExplore LinkedIn suggestionsLook at your connection’s networksConnect to groups and searchLinkedIn suggestion tool
Grow Your Network Tips
Save searches for ongoing useUpload LinkedIn Outlook toolbarConnect to dashboard weeklyUse Grab toolActively add new network contacts weekly
Engage
Engage
Add Applications Create Events & shareAdd blogSend a slideshareAsk and answer questionsAsk for adviceJoin and contribute to groups
Engage Tips
Quality and ConsistencyCheck updates on home page regularlyFind reasons to send a note
Add each ingredient for LinkedIn success.
Create Account
Grow Network
Engage
Work consistently and you reach your goal.
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