linkedin marketing solutions 101, dutch webcast presentation

Reaching key audiences in a changing world

Key learnings for you from this session

LinkedIn’s mission & mind-set divide

Content is our core

Member journey

Reaching your objectives with LinkedIn

Tech Inspiration

Questions

Agenda

What success looks like Understand how…

LinkedIn Marketing Solutions can enable marketers to

achieve results;

LinkedIn Marketing Solutions can both build brand

awareness and achieve lead generation;

To target your ideal audience with the right message at the

right time.

LinkedIn’s Mission: Connect the world’s professionals

to make them more productive and successful

1 of every 2 professionals on the planet is on LinkedIn

332,000,000+ registered members

10M+

Canada

105M+

USA

18M+

Brazil

6M+

Australia

74M+

EMEA

27M+

India

3M+

South Africa

3M+

Turkey

7M+

Italy 8M+ France

6M+

Spain

5,5M

NL 16M+

UK

1M+

U.A.E

5M+

DACH

The world’s largest global professional network

BE 2M+

Reaching affluent members The Netherlands

CEO

75K+

VP & Partner

125K+

Business Owners 475K+

Members 5,5M+

Director 247K+

Content is our core Definite professional publishing platform

8X More engagement

with content vs jobs

BRANDS

+3M Company Pages

Company Updates

SlideShare

Groups

THOUGHT

LEADERS 500+ Influencers

NEWS 1,5MM Publishers

LinkedIn Pulse

PEERS 2M Groups

Connections

57% growth in page views y/y

200,000+ professionals join daily

11

32% growth in monthly users y/y

2004 2005 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1 4

7 31

53

87

144

200

277

300MM+

1 2

332 million minds One aspirational mindset

1 – The Mindset Divide research study, TNS, September 2012

Top 3 types of content expected1

Spend Time

Personal Networks

Info on friends

Info on personal interests

Entertainment updates

Invest Time

Professional Networks

Career info

Updates on brands

Current affairs

1

2

3

12:00 PM

6:00 AM

9:00 PM

Not just numbers

Members

Lives in Amsterdam

Works in Sales Heavy mobile and iPad user

Pieter Bos

Identity

14

500+ connections

Member of groups about

finance, business & government

Shares content daily on LinkedIn

Network & knowledge

15

Pieter Bos

Very interesting!

person@email.com ***************

21

Downloading…

Downloading…

22

professionals just like him can be reached on LinkedIn through

5,5 Million

powerful targeting capabilities

23

Your company on LinkedIn The essentials

Follow Ads Think long term: establish a relationship

Maximizing content reach across all devices

Sponsored Updates

Reach across all devices in a

native position;

Much higher engagement rates;

Dialogue through storytelling;

Maximize word-of-mouth with

social sharing;

Establish a long term relationship

with your audience;

Claim Thought Leadership;

Raise brand awareness;

Lead Generation.

Display Advertising Branding & Awareness as main focus

LinkedIn inspiration Consumer & Tech

Inspiration (all outperforming the benchmark by >200%)

LinkedIn inspiration for Consumer & Tech Inspiration (all outperforming the benchmark by >200%)

Reach 60-70% of your target audience with impact

Road to success

Be accurate Be helpful Be everywhere

Summarized

Q&A

Thank you.

Marcus Lammers Account Executive

LinkedIn Marketing Solutions

mlammers@linkedin.com

Sven Duppen Industry Account Manager

LinkedIn Marketing Solutions

sduppen@linkedin.com